When most marketers and small business owners think of posting on LinkedIn, they think of posting on their own personal profile, which makes sense. Personal LinkedIn Profiles are easy to increase visibility with, as you can simply invite anyone to connect with you.

Then, when making posts, you’re able to gain a lot of visibility in the feed.

However, posting on LinkedIn Business Profiles is different. You can make the same kinds of posts (upload a video, photo, or write up to 1,200 characters, embed links to articles, etc), but your posts won’t have the immediate visibility that they would if they were posted on your personal profile.

This is a very similar concept to Facebook. The advantage to posting on a company LinkedIn page is that you can increase the desirability to potential employees and prospective clients.

You can also boost posts and run ads off of the LinkedIn profile, as broken down in this post.

But, like Facebook Business Pages, it’s hard to build a following. Unlike Facebook Business Pages, the data shows that simply posting daily on your LinkedIn Business Page actually works as a strategy to gain organic visibility and followers.

Watch the video above for the proof!