Why do all businesses need to start posting daily or at least regularly and with a consistent purpose on IGTV?
The proof is in the data, Instagram has just launched a new "share preview to feed" feature when uploading IGTV videos longer than one minute.
This video not only shows you the feature, explaining what it does, and how to use it, but also talks about the data proving that these kinds of organic posts are bringing in the most visibility, even more so than Instagram posts with hashtags, or even many paid placements.