Sports Card Strategy Show

This episode explains that many businesses are able to receive credits from Google Ads due to COVID-19.

This video shows all WordPress website owners how to update their Tax Zones in WooCommerce. WooCommerce is the best, easiest way to add an eCommerce store to your WordPress website.

What's the best way to transcribe your audio or video content into blog form for free?  How To Pull Transcriptions From YouTube Videos.  What's up everybody Paul Hickey here with your data-driven daily tip. Props to one of our data-driven apprentices, TJ, for coming up with the content behind today's data-driven daily tip.   TJ just changed my world and saved me a ton of time. This is what it's all about, so if you're like me and you create content every day or very consistently and you create video or audio content and need it to be basically transcribed quickly and accurately, TJ showed me how to do that on YouTube.   So I'm showing you now how to get transcriptions from your YouTube video. This saves you a ton of time, and it's free. You can literally make these your blog posts.   Underneath the title to the right of the Save button, you can click the ellipses - the three dots - and then click "open transcript" and the transcript opens over on the right-hand side.   It'll start with timestamps, and so if you're going to use this as like a blog post, you want to essentially copy all of this and paste it into a Google Doc or a Wordpress website in the HTML editor or something like that.   You're going to want to get rid of the timestamps so click toggle timestamps, and then you have nothing in your way, and you'll obviously need to clean up the styling a little bit.   But if you're pasting this into a Wordpress blog for example, you click copy and then you can paste it into the HTML editor, you can paste it into Microsoft Word, you can paste it into a Google Doc and then just clean it up. And essentially you have your transcribed blog post from your YouTube video.

How To Run Instagram Ads To Your Profile. What's up everybody, Paul Hickey here with your data-driven daily tip. So I've shown you before how to create ads on Instagram using Facebook Ads manager, but one question is - how do you create ads on Instagram to drive users to your Instagram profile? That's a little bit different.   Let's jump right into it.  So in Facebook ads manager, let's just recap, you can run any kind of ad in ads manager.   Typically like a traffic ad for, example and you can go and under the placements section and toggle from automatic placements to manual placements and run ads for your business on Instagram.  These placements include the Instagram feed, the Instagram explorer feature, and of course Instagram stories.   Well what these allow you to do is link to a URL.  That's different than running an ad to your profile - your Instagram profile.  Let me break this down: so it would be the equivalent of like a Facebook page promotion where you're running a Facebook ad to try to get more likes, right?  Instagram, through Facebook Ads manager, doesn't have the ability to run a promotion to get you more Instagram followers, but if you have a business account on Instagram, you will be able to run a promotion of a post.   You can promote a post to drive people to your Instagram profile. So let me show you how this works. So you have a post that you want to use as your ad creative.   You click promote, and then it says where to send people.   Now you can send people to your website, your DM or your profile so I'm gonna select profile and then you can set up audiences within your Instagram app as long as you are a business account just like you can set up audiences in your Facebook Ads manager.   So I've done that.  Here I'm going to use the small business websites audience and you can set a budget, so you can run a test campaign. $30 over six days. It'll tell you your estimated reach. We love the data behind that.   And then you review your promotion, again your destination is your Instagram profile and you can test and see if this gets you more followers!

First of all, I apologize for the poor audio quality on this video. I thought I had my headphone mic on, but it picked up my computer mic. I was unwilling to record it on this occasion. Sorry. Hopefully you can still get value from this post.  I digress. Google Ads is likely far more powerful than you think. :)  It used to be about "grabbing the remarketing tag" and putting it on your website, so that you can create an audience of website visitors and target them specifically with ads.  And of course, that can still happen, and this video shows you the basic steps to grab the tag and put it on your WordPress website.  However, Google Ads Audience Manager just isn't talked about enough in the digital marketing world. Creating remarketing lists is one aspect, while another is simply marketing to custom audiences.  For example, you can run ads to affinity groups and interest groups, such as avid marathon runners, readers of mystery novels, adults that buy online courses to further their education, fruit flavored soda drinks and more.  This is called a Custom Affinity Audience. And they're managed under Google Audience Manager, the same place that you manage your remarketing audiences.  Remarketing audiences are different. For example, you can build an audience of users that have visited your homepage in the last 30 days. That's basic, but can be effective nonetheless.  Additionally, you can build an audience of people that have not only visited your homepage, but also clicked on about us, and a specific product and added that product to their cart.  And you can do anything in between.  What does "create an audience" mean? It means Google tracks the users browser cookies, and when they take the path of one of your custom remarketing audiences, they are entered into a group that you can then run specific ad messaging to on Google and the Google Partner Network.  Now, there's also Audience Placements on Google Ads, which I talk about more in this post - https://datadriven.design/how-to-put-your-ads-exactly-where-you-want-them-how-to-use-placements-in-google-ads-data-driven-daily-tip-229/

There are many reasons for marketers and business owners to share access to their Google Ads account, and now Google Ads has made it easier than ever. You don’t even really need a Google Ads Manager (formerly Master Client Center) account anymore to safely share access to your account. You may just want an analyst to take a look for you, but not be able to actually make changes. Or, you may want to automate an email report to an executive in your company. And, of course, it’s super common for businesses to hire outside help from freelancers or agencies. Whatever your reason for sharing access to your Google Ads Account, you can safely do it very easily now. Just log into your account, then navigate to Tools and Settings in the top right, then in the second column from the right called “Setup” click on Account Access. You’ll see a blue circle with a plus sign in it. Click that. From there, it’s pretty straightforward to add the email address (it has to be associated with a Google Account) of the person you want to add. Select the permissions you want them to had, and boom, you’re done.

Tricky little Facebook Business Manager. Where do the invites go when you try to add someone as an admin to your Facebook Business Page or Facebook Ads Account?   Nowhere!  This trick helps you invite people, then immediately go add them.  Check it out, and happy marketing!

Every single second of time is super important to small business owners and marketers. I mean, especially with content marketers like me telling people to create multiple pieces of content per day for social media to help grow their audiences.  I love this time-saving tip that can be found within the YouTube Studio Channel Settings that allows content creators to essentially pre-load tags, descriptions and other video settings.  This way, when you're uploading you're new, awesome video to YouTube, you can change around your description and tags rather than write them from scratch each time.  Every second counts, marketers and small business owners!

As a web developer and digital strategist, I've worked with hundreds of businesses over the last 15 years, and just about every single one has either asked me about Google Ads or paid me to run a campaign for them or show them how to set up a campaign.  Up until about 2017 it was super complicated, then Google innovated and started drastically improving a product they called Google Adwords Express.  My content archive at Data Driven Design proves I am a HUGE proponent of Google Adwords Express for any kind of small business just dipping their toes into the Digital Marketing waters.

Business Owners and Marketers, are you struggling trying to find how to create a marketing friendly Facebook URL?  You should be able to get a really clean one with your business name in it and not have to use long ones with dashes and numbers and Facebook initially gives you.