Episode 299: How To Run Instagram Ads To Your Profile

How To Run Instagram Ads To Your Profile. What's up everybody, Paul Hickey here with your data-driven daily tip. So I've shown you before how to create ads on Instagram using Facebook Ads manager, but one question is - how do you create ads on Instagram to drive users to your Instagram profile? That's a little bit different.   Let's jump right into it.  So in Facebook ads manager, let's just recap, you can run any kind of ad in ads manager.   Typically like a traffic ad for, example and you can go and under the placements section and toggle from automatic placements to manual placements and run ads for your business on Instagram.  These placements include the Instagram feed, the Instagram explorer feature, and of course Instagram stories.   Well what these allow you to do is link to a URL.  That's different than running an ad to your profile - your Instagram profile.  Let me break this down: so it would be the equivalent of like a Facebook page promotion where you're running a Facebook ad to try to get more likes, right?  Instagram, through Facebook Ads manager, doesn't have the ability to run a promotion to get you more Instagram followers, but if you have a business account on Instagram, you will be able to run a promotion of a post.   You can promote a post to drive people to your Instagram profile. So let me show you how this works. So you have a post that you want to use as your ad creative.   You click promote, and then it says where to send people.   Now you can send people to your website, your DM or your profile so I'm gonna select profile and then you can set up audiences within your Instagram app as long as you are a business account just like you can set up audiences in your Facebook Ads manager.   So I've done that.  Here I'm going to use the small business websites audience and you can set a budget, so you can run a test campaign. $30 over six days. It'll tell you your estimated reach. We love the data behind that.   And then you review your promotion, again your destination is your Instagram profile and you can test and see if this gets you more followers!