Sports Card Strategy Show

How Can You Customize Your WooCommerce Store's Email Messages?  Don't worry, it's not as complicated as you might think. Yes, you can get a developer to do it for you, but there's also a way to get it done with virtually no technical knowledge required - and that's the way I prefer for small business owners to handle things.  There's one easy way in WordPress to go into WooCommerce Settings and click the Email tab. This helps you both style the global settings of your emails, including the header design, footer message, and from name and email address.  You can also easily manage who receives what type of email message, as you may have one person handling failed others, another handling completed orders, etc.  But, you may also be struggling to find how to customize the body text and product grid of your WooCommerce email messages and customer notifications.  My recommendation for this is to use the Email Customizer Pro Plug-in for WooCommerce. I do not get paid or compensated in any way for these recommendations - https://woocommerce.com/products/emai... For more WooCommerce help, dedicated support and tutorials on how to build and design your own eCommerce site in WordPress with no technical knowledge required, please visit https://WooCommerceUniversity.com.

SHOW LESSThe proof is in the data. All WooCommerce store owners need to be thinking about how they can optimize their eCommerce store for mobile experience and mobile marketing.  Mobile web traffic share continues to climb across the board (in all verticals) by about 5-10% annually.  When Gary Vaynerchuk launched WineText.com in 2020 (a sophisticated yet easy way to sign up and authorize your Credit Card to purchase wine via iMessage and SMS), I immediately thought that What's App (far more used across the world than SMS), would be next.  Sure enough, FME Add-ons launched Order on What's App for WooCommerce - https://woocommerce.com/products/order-on-whatsapp-for-woocommerce/ This WooCommerce Add-on does the following:  Takes orders directly from your WhatsApp account Allows WhatsApp orders on various pages Applies the facility on specific products or categories Adds custom text to your WhatsApp button Allows store owners to enter their business WhatsApp number Enables an extension on simple & variable products Enables Whatsapp option on checkout page Has an option to hide Add to cart button on product & shop page Has a "Customize order on Whats App" button Has an option to hide Whats App button on desktop  I review it more in this video and at https://WooCommerceUniversity.com

This solves a decade old question by WordPress website owners and bloggers. How do I change my website's primary domain name without affecting my Google Search Engine Ranking?  Many bloggers and content creators have hundreds and even thousands of blogs that they'd completely lose backlinks for and SEO value for if they don't do this properly.  In my video, I give a couple different examples of websitea.com wanting to change to websiteb.com but implement proper 301 redirects.  Things you'll need:  1. WPEngine webhosting. 2. The WPEngine Redirect Rules - https://wpengine.com/support/regex/#R...3. The ability to change your A Record and CNAME for both domains 4. Google Search Console Access

Recently I've published WordPress shows about how to use Yoast SEO to optimize your WordPress Website, and how to implement Schema on your WooCommerce Product pages.  Well, now I'm taking it another step further and explaining how to further optimize your WooCommerce Products for SEO using Yoast.  Yoast has a plug-in specifically for WooCommerce SEO that adds valuable product information and rich snippets such as price and stock, and sends it to the search engines and even social media posts.  This video explains more.

I've long told Small Business Owners that they are subject matter experts at various areas of their own business. I've elaborated saying that they need to make content 365 days a year about their subject matter expertise.  When they roll their eyes at me and tell me that what they know about isn't interesting enough to make content out of, I reply "well, if people are paying for your services and keeping you in business, it must be interesting enough."  Business owners who don't create content on a daily basis expect immediate return on investment from their posts, and that's just not how it works.  Case in point, when you think of your blog and content creation strategy like a PR person, you will win. I've recently experienced multiple examples of this, one with a client getting on CNBC after a website redesign, SEO overhaul and content posting frequency increase by 10x over 9 months, and another, just recently when I was featured in Fast Company and on CBS 10 Tampa for an article I wrote THREE YEARS EARLIER!

The best way to optimize your WordPress Website for Organic Search (SEO) on Google is to use a plug-in called Yoast SEO.  Yoast gives WordPress non-technical content managers the ability to add SEO Titles (also known as Search Engine Titles), Meta Descriptions to each page and score them against focus keywords. Yoast makes suggestions to the WordPress admin on how to improve the SEO optimization of each page, post and custom post type.  Yoast also creates an XML sitemap for all WordPress sites, that can easily be submitted to Google Search Console and Bing Webmaster Tools. Speaking of those platforms, Yoast SEO also gives content mangers the ability to add the code needed to verify your website on each platform.  Yoast has other features like Social Media open graph settings and even Schema, which I explain in this video.  There's also a paid extension for Local SEO.

Gravity Forms is far and away the best way to build forms into your WordPress site. From simple form management in a drag and drop / no code editor, to custom notifications and confirmations, to dynamic shortcodes making it compatible with any theme, that alone should make Gravity Forms better than its competitors, but there's more.  This video explains CRM / email marketing integrations, conditional logic, add-ons and query strings, and that doesn't even begin to mention the loads of feature rich gravity form extensions like WooCommerce product forms, quizzes, legal signatures, buildable PDFs and more.  Gravity Forms is not only the best forms plug-in for WordPress but truly is one of the most scalable plug-ins overall as well.

Okay, business owners, it's time to start thinking about building a website that allows you to show your availability for bookings, and allow your customers to make reserve slots, pay online, and manage their own reservations themselves.  You don't have the staff you used to anymore, and you need to be able to set it and forget it, and this means making sure your customers are able to cancel, change time slots, re-book, etc. via your website all on their own.  This video shows you how to use the WooCommerce Bookings plug-in to turn your WordPress WooCommerce store into a reservation management website, and use the WooCommerce Bookings Availability plug-in extension to display your bookable products in nice, elegant Schedule Blocks and Calendar Blocks.  This solution is perfect for any business. Hotels, Restaurants, Lawyers, Accountants, Consultants, Fitness Gyms, Yoga Studios, Therapists and other Telehealth Professionals, and virtual versions of any of the above. :)

Most eCommerce store owners and merchants will agree that their online store needs to be perfectly SEO Optimized in order to have any chance of success.  One area that eludes many small business owners with eCommerce stores, whether Shopify or WordPress WooCommerce is getting the Product Structured Data Schema implemented correctly.  This show tells you how to add SEO Product Schema Structured Data in WordPress for your WooCommerce Products using the Plug-in WP SEO Structured Data Schema - https://wordpress.org/plugins/wp-seo-structured-data-schema/

WordPress WooCommerce continues to prove why it's head and shoulders above Shopify, Magento and it's other eCommerce competitors. Time and time again I've been asked by Shopify merchants how they can drive more conversions via traditional digital marketing tactics. Shopify merchants are relying too much on things like Facebook Ads and Google Ads, when traditional blocking and tackling needs to happen first.  WooCommerce continues to provide add-ons/extensions (plug-ins) that allow store owners to grow their business organically first, then build on top with ads.  1. Featured WooCommerce Extension #1: Smart Coupons - think of Smart Coupons like digital gift cards, vouchers, discount codes all rolled into one. This is the way to add Gift Cards to your WooCommerce Store. Packed with features that I go over in-depth in this video, the one I think I like most is the ability to add a future gift card automatically along with the purchase of a product. This double-incentivizes your customers by giving them a reason to buy the first time, and a reason to make a return purchase. Another solid feature is the ability to buy and send a gift card to a friend.  2. Featured WooCommerce Extension #2: Follow-Ups. This is a big one. Better than running ad campaigns, add this for $99/year and use it to send thank you messages via Twitter and Email to your customers. Follow-Ups come with their own ability to send coupons, so you wouldn't need #1 and #2, just #2. Follow-ups is like having your own email marketing automation system inside your WordPress site, so you really wouldn't need to mess with Mailchimp, Klaviyo, Constant Contact or Emma, etc. The ability to focus in one platform and keep it simple can help you as a small business owner.  3. Featured WooCommerce Extension #3: Google Product Feed - For organic searches alone, this is huge. Shopify merchants have come to me for years to implement this via a simple add-on in their stores and now WooCommerce has it's own version. Watch the video to see how much organic real estate the Google Product Feed gets in terms of SEO search results, and you need it anyway if you want to run Google Shopping ads, which the data says work better than contextual ads for physical products that ship B2C. Why? Likely because they're visual AND show on the traditional Google SE Results page.