Sports Card Strategy Show

A couple years ago I did a Data Driven Daily Tip on how much SEO juice I was getting by creating original content, normally in the form of a video for YouTube, then taking the audio, using it as a podcast episode, and transcribing it into a written blog, always posting it on my website, https://datadriven.design, as well as LinkedIn and Medium.com.  Well, I recently found out I've been banned from Medium, likely for duplicate content.  This, after posting more than 500 articles in this way, and benefitting from some SEO juice in the process.  I definitely don't regret getting banned from Medium. Here's why:  I'm the thought leader and the content creator. I own the content.   I have more than 500 pieces of original content each posted in more than 5 places, including Instagram, YouTube, LinkedIn, Facebook, Twitter, my own website and of course, up until now, Medium.  As you'll hear in this audio, posting this duplicate content on Medium over the last three years, still benefits me, even while banned.

Reasons to voice-enable your WordPress Blog/Website: – More than 500 million active users get their information from Alexa and Google Assistant – Accessibility (which doesn’t get talked about enough) – It’s super easy with The Voice Designer WordPress Plug-in This audio shows you the tactics and strategy to voice-activating your blog content for Alexa and Google Assistant.

One of the main challenges with Alexa Skills is discoverability. How do you find them? Marketers and business owners are constantly telling me - "hey Paul, all this Alexa Skill stuff is cool and everything, but how do I let people know about it? Does our business have to promote it in order to gain users?"  My answer is always, unequivocally YES, you have to promote your Alexa Skills in order to drive user adoption.  I've blogged and vlogged at length about how businesses can benefit from Alexa Skills, and Amazon continues to roll out solutions for not only Voice App developers, but also marketers and business owners.  The latest was announced at the end of July, 2020, at Alexa Live, and it's called Quick Links. As explained in this video/audio, Quick Links are a way to embed a link to your Alexa Skill in your website, email marketing blasts, social media posts and more, that allows a user to click a button to either launch an Alexa Skill immediately on one of their devices, or send their device a reminder for later to launch a skill.

WordPress Featured Plug-in: Redirection - how to ensure your website has no broken links! Very helpful tips for WordPress SEO.

WordPress started as a blogging platform, but now hosts more than 70 million websites, and is the most used content management system (CMS) in the world.  It has become one of the top marketing engines, and when integrated properly with other free marketing tools like Mailchimp (an email marketing platform) and WordPress plug-ins like WooCommerce (for eCommerce), your website can become a full business, complete with an integrated marketing CRM and optimized shopping cart with physical and virtual products.  This podcast features a WordPress Plug-in, Mailchimp for WooCommerce.

Voiceflow is an amazing no-code Voice Design tool, that allows Voice UI Designers like myself to author voice apps and deploy them to both Alexa and Google Assistant. However, sometimes, Google Assistant has other plans. :)  Recently, Google made some updates and it kind of ruined the process for uploading Voice apps to the Google Actions Console from Voiceflow.

Keeping your WordPress website fully functional, secure, safe and as speedy as possible is really pretty simple. It’s about keeping an eye on the following 4 things. -WordPress Core Version Updates -PHP Version Updates -Plug-in Compatibility -Theme Compatibility Now, most theme developers are on top of any WordPress Core Releases. That’s their main job, other than adding features to their themes. When you see a Theme update from the backend of your WordPress website, it’s your Theme Developer doing one of two things (telling you that their getting ready to be compatible with the next upcoming WP Core version, or telling you that they’ve added new features to the theme that may enhance your experience as a content manager / designer).

Today I’m very excited to talk to you about how to generate leads via your Alexa Skill or Google Action voice apps.

Hey everybody, thanks for watching this is a relatively simple tutorial video on how to set up an Amazon Alexa Developer Account. Here we go. The first thing you're going to want to do is visit developer.amazon.com. So i've typed in developer.amazon.com and you'll see this screen here that says Amazon Developer Services and Technologies. The next thing you're going to do is click on Amazon Alexa. Now once you get to the developer.amazon.com Alexa page you're going to click the sign in link, and even though you don't have an account yet, you're still going to want to click the sign in link. And then after you click the sign in link, you can go down under new to Amazon and click "create your Amazon account." Now you're in the account creation process for your Amazon Alexa developer account. So the next thing you're going to do is just simply type in your name and your email address and then create a password. After you've entered in your name and your email address and your password, you'll click the blue "create your Amazon account" link. Amazon will always send your email address a verification in the form of a one-time password. They call it an OTP. Go back over into your email account and get your OTP. So you enter in your OTP and click the blue verify button. Now I have created my Amazon Alexa Developer account and what I'm going to need to do is click the Amazon Alexa logo up in the top left hand corner and then click the blue "get started" button for the Alexa Skills Kit and then it's going to say looking for the developer console sign in here. Then, it'll take you to your registration screen where you're going to have to complete these last two sections of the account creation process. You're gonna have to enter in a valid phone number address company name and you don't have to put a customer support email address phone or customer support website in here. I would recommend that you put in a developer description or company description, as you can go up to four thousand characters so I would recommend that you go ahead and do that. Once you're done, click save and continue it is then going to ask you to read the terms and conditions. So you scroll through and it is up to you to read it or not read it but you are going to have to scroll all the way down and then click "accept and continue," and now they have created your developer profile successfully. You can click go to settings now you have an account. You can go ahead and edit the account settings if you want to but you are the administrator of your account and now to start building your Alexa Skill you're gonna hover over the Alexa option in the main navigation which is third from the left and then click Alexa Skills Kit. Now you are in your Alexa Developer Console. This is what it's going to look like and you can go ahead and click the blue "create skill" button to start to create your Alexa Skill. Thanks for watching this tutorial video on how to set up an Amazon Alexa developer account! You should be off and running. If you have any questions please email me at paul@datadriven.design.

On an earlier podcast ep I was asked to breakdown Google Analytics Funnel Visualization. Here goes. I hope this helps.