RESTAURANT STRATEGY

Discover the secrets behind ten restaurants dominating social media! From NOMA's stunning visuals to Wendy's sharp wit, learn how effective engagement and unique branding drive success. Fry the Coop contrasts humorous tactics with larger chains, while Bad Roman wow audiences with innovative content. Get inspired by Hard Rock Cafe's market identity and see how Handcraft Burgers and Brew strengthens customer relationships. This episode is packed with insights on maximizing visibility and creativity in the digital landscape.

#387 - Christin Marvin, Author of The Hospitality Leader's Roadmap *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose ***** Over the past few years Christin Marvin has become a colleague and friend. Like me, she coaches restaurant owners and operators to help them improve their businesses... but she also wrote a book. And it just hit shelves last week. I've got my copy and now you need to get yours. I hope today's conversation opens your eyes to a new way of running your restaurant. And I hope you'll go get the book to dive even deeper.  GET THE BOOK: https://www.solutionsbychristin.me/book   ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule    

#386 - How to Win with a GREAT Organic Social Media Presence (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** SOCIAL MEDIA is NOT marketing. It is a tool available to the marketer, and it can be an incredible resource to establish your brand and get the word out about your offerings. But to get the most out of it, there are a few things you need to do...     ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  

#385 - Teaching Your Team to Think Like You ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** I talk to tons of owners who all say something similar: "I just have eyes for the restaurant. I walk in and immediately I know what needs to be done. I go behind the line and I just know what needs to get done. I can send a server home and step in without missing a beat."  The problem is that your people WANT to do a good job; you just haven't done enough to show them HOW to do a good job. Today's episode shares some techniques for fixing that.      ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  

#384 - The Keys to Getting More 5 Star Reviews on Google and Yelp *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Reputation management has become a HUGE part of how we market our restaurants, so let's learn:  1) Why it matterds 2) How to get more great reviews 3) How to properly respend to all of the reviews we get   ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  

#383 - Ryan O'Hara, Founder of Big Spoon Creamery ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Ryan O'Hara has built his company from nothing, and his journey is pretty interesting. I don't want to ruin it, but trust me... you'll want to hear him tell the tale of Big Spoon Creamery.   WEBSITE: http://www.bigspooncreamery.com/   ***** Are you ready for a profitable restaurant? One that makes you money without the 80-hour workweeks? Let's talk about whether you'd be a good fit for the P3 Mastermind.  Schedule a FREE Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  

#382 - Jon Taffer Drops By to Talk Profitability *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** Jon Taffer is someone who basically needs no introduction... his years of experience have made him wise beyond measure. But that isn't the amazing part. What I find so incredible is his drive to keep pushing the industry forward, and also to share what he's learned with anyone who will listen.  Well, I'm listening. And I'm guessing, so are you.  Did you hear about the SkyTab Rescue Mission? Jon is helping spread the word, urging everyone to enter to win. The winners get a complete SkyTab POS system PLUS a $20,000 business grant.  APPLY HERE: https://www.skytab.com/blog/rescue-mission   ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: https://restaurantstrategyagency.com/free-book-page Read to learn more about thre P3 Mastermind? VISIT: https://www.restaurantstrategypodcast.com/schedule

#381 - Two Ways Inventory Can Save You BIG Money *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below.  DOWNLOAD HERE: https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** It's only fitting that Margin Edge is one of the sponsors of today's podcast episode... their software does an incredible job helping owners and operators manage their COGS. But if you're still on the other side of the fence, unsure WHY you need to do inventory or even HOW to get started... then this one is for you.    ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule   ***** Did you know we launched an agency side of the business? If you need an experienced team to leverage Google Ads and Meta Ads to drive more first-time diners, then get in touch!   EMAIL ME: chip@chipklose.com  

#380 - Building a Strategy to Spark Word-of-Mouth *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** You've been lied to... marketing is simple. And I've developed 2 frameworks to help you be more efficient and effective in marketing your restaurant. This one episode will change the way you think about reaching new customers and retaining old ones. It will shift your mindset when it comes to word-of-mouth... and you will see how it truly is all connected.    ***** Want a FREE copy of my book? Just pay $3.92 in shipping using the link below! VISIT: https://restaurantstrategyagency.com/free-book-page Read to learn more about thre P3 Mastermind? VISIT: https://www.restaurantstrategypodcast.com/schedule

#379 - How to Hire in a Post-Pandemic Environment *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS Get inside the minds of 1,500 restaurant employees to find out what motivates them, what makes them quit, and learn the simple practices that can help you limit your churn. Download the free 2024 report by clicking the link below.  DOWNLOAD HERE: https://www.7shifts.com/restaurant-employee-engagement-report?utm_source=chip-close&utm_medium=partner&utm_campaign=ac-data-study-2024 ***** Our people are changing... and what they want out of a job is changing. We have to meet our employees where they are and give them the training and developmental support they need and deserve. Are you ready to level up? Today's episode will help you do that!    ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule   ***** Do you want to learn more about the new Agency we've launched here at Restaurant Strategy?  EMAIL ME: chip@chipklose.com