RESTAURANT STRATEGY

#398 - Social Media: Organic versus Paid  *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** Social media is not marketing. It's a tool available to the marketer. And the best way to leverage these platforms is to utilize both sides: ORGANIC & PAID. On today's episode, I walk you through exactly how to do that.      ***** You want a FREE copy of my book. Just DM me the word 'BOOK' at our Instagram page!  CLICK HERE: https://www.instagram.com/restaurantstrategy/ Ready to learn more about the P3 Mastermind?  CLICK HERE: https://www.restaurantstrategypodcast.com/schedule

#397 - The Importance of First Approach *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose *****   You only have one chance to make a first impression. For servers and bartenders, FIRST APPROACH is perhaps the most imprtant interaction they'll have with the table. I'm sharing four keys to making the most of it. (Script included!)    ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule  

#396 - Three Simple Frameworks to Help Your Marketing  *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** It's really ain't that deep.     ***** You want a FREE copy of my book. Just DM me the word 'BOOK' at our Instagram page!  CLICK HERE: https://www.instagram.com/restaurantstrategy/   Have you already read my book? Leave a 5-star rating and review on Amazon! CLICK HERE: https://amzn.to/4eUTBk8   Ready to learn more about the P3 Mastermind?  CLICK HERE: https://www.restaurantstrategypodcast.com/schedule

#395 - Eight Keys to Being a GREAT Leader *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose *****   Leaders aren't born; they're made. This is a good place to start.    ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule    

#394 - Do You Need to Hire a PR Company? *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Press can be a powerful way to generate attention and interest for your restaurant. It's not exactly marketing, but should be part of your strategy. Do you need a PR Company to do it for you? Or can you do it yourself?  Answers on today's episode.    ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  

#393 - We Suck at Training, But This is How to Do It Better (ENCORE) ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Here is a strategic approach for setting up a KILLER training program in your restaurant.     ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  

#392 - Launching Your Own Cooking Show with Lenzy Ruffin *****  This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Connect with Lenzy Ruffin and learn more about what he does: WEBSITE: https://www.parkroadstudios.com/ YOUTUBE: https://www.youtube.com/channel/UC0wbsAMuRgi-MnpdWESlm3g   ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  

#391 - Getting More Orders with Chowly CEO, Sterling Douglass ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ *****   Like many of us, Sterling Douglass took the side door into our industry... but he now runs one of the most impressive tech companies that exist to support restaurants. Chowly is laser focused on helping independent restaurants and thus... this conversation!  LEARN MORE ABOUT CHOWLY: https://chowly.com/chip/    ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  

#390 - The 3 Things You Need to Do During a Slowdown (ENCORE) *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** It's simpler than you may have realized...    ***** Have you read my book? Leave me a 5-star rating and review on Amazon! CLICK HERE: https://amzn.to/4eUTBk8 Ready to learn more about the P3 Mastermind?  CLICK HERE: https://www.restaurantstrategypodcast.com/schedule

#389 - Why You MUST Reverse Engineer Your Business for PROFIT *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose ***** Before you figure out how to get PROFIT, I want you to decide what you're going to do with it once you get more of it. The key is reverse engineering your business... but let's get clear on why it's important.    ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule