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RESTAURANT STRATEGY

Latest episodes

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Nov 11, 2024 • 21min

We Suck at Training, But This is How to Do It Better (ENCORE)

#393 - We Suck at Training, But This is How to Do It Better (ENCORE) ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Here is a strategic approach for setting up a KILLER training program in your restaurant.     ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  
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Nov 7, 2024 • 55min

Launching Your Own Cooking Show with Lenzy Ruffin

#392 - Launching Your Own Cooking Show with Lenzy Ruffin *****  This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Connect with Lenzy Ruffin and learn more about what he does: WEBSITE: https://www.parkroadstudios.com/ YOUTUBE: https://www.youtube.com/channel/UC0wbsAMuRgi-MnpdWESlm3g   ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  
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Nov 4, 2024 • 41min

Getting More Orders with Chowly CEO, Sterling Douglass

#391 - Getting More Orders with Chowly CEO, Sterling Douglass ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ *****   Like many of us, Sterling Douglass took the side door into our industry... but he now runs one of the most impressive tech companies that exist to support restaurants. Chowly is laser focused on helping independent restaurants and thus... this conversation!  LEARN MORE ABOUT CHOWLY: https://chowly.com/chip/    ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  
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Oct 31, 2024 • 21min

The 3 Things You Need to Do During a Slowdown (ENCORE)

#390 - The 3 Things You Need to Do During a Slowdown (ENCORE) *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** It's simpler than you may have realized...    ***** Have you read my book? Leave me a 5-star rating and review on Amazon! CLICK HERE: https://amzn.to/4eUTBk8 Ready to learn more about the P3 Mastermind?  CLICK HERE: https://www.restaurantstrategypodcast.com/schedule
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Oct 28, 2024 • 23min

Why You MUST Reverse Engineer Your Business for PROFIT

#389 - Why You MUST Reverse Engineer Your Business for PROFIT *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose ***** Before you figure out how to get PROFIT, I want you to decide what you're going to do with it once you get more of it. The key is reverse engineering your business... but let's get clear on why it's important.    ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule    
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Oct 24, 2024 • 28min

Ten Restaurants That Are CRUSHING Social Media Right Now

Discover the secrets behind ten restaurants dominating social media! From NOMA's stunning visuals to Wendy's sharp wit, learn how effective engagement and unique branding drive success. Fry the Coop contrasts humorous tactics with larger chains, while Bad Roman wow audiences with innovative content. Get inspired by Hard Rock Cafe's market identity and see how Handcraft Burgers and Brew strengthens customer relationships. This episode is packed with insights on maximizing visibility and creativity in the digital landscape.
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Oct 21, 2024 • 49min

Christin Marvin, Author of The Hospitality Leader's Roadmap

#387 - Christin Marvin, Author of The Hospitality Leader's Roadmap *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose ***** Over the past few years Christin Marvin has become a colleague and friend. Like me, she coaches restaurant owners and operators to help them improve their businesses... but she also wrote a book. And it just hit shelves last week. I've got my copy and now you need to get yours. I hope today's conversation opens your eyes to a new way of running your restaurant. And I hope you'll go get the book to dive even deeper.  GET THE BOOK: https://www.solutionsbychristin.me/book   ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule    
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Oct 17, 2024 • 26min

How to Win with a GREAT Organic Social Media Presence (ENCORE)

#386 - How to Win with a GREAT Organic Social Media Presence (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** SOCIAL MEDIA is NOT marketing. It is a tool available to the marketer, and it can be an incredible resource to establish your brand and get the word out about your offerings. But to get the most out of it, there are a few things you need to do...     ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  
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Oct 14, 2024 • 22min

Teaching Your Team to Think Like You

#385 - Teaching Your Team to Think Like You ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** I talk to tons of owners who all say something similar: "I just have eyes for the restaurant. I walk in and immediately I know what needs to be done. I go behind the line and I just know what needs to get done. I can send a server home and step in without missing a beat."  The problem is that your people WANT to do a good job; you just haven't done enough to show them HOW to do a good job. Today's episode shares some techniques for fixing that.      ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  
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Oct 10, 2024 • 29min

The Keys to Getting More 5 Star Reviews on Google and Yelp

#384 - The Keys to Getting More 5 Star Reviews on Google and Yelp *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Reputation management has become a HUGE part of how we market our restaurants, so let's learn:  1) Why it matterds 2) How to get more great reviews 3) How to properly respend to all of the reviews we get   ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  

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