RESTAURANT STRATEGY

#418 - Biggest Takeaways from the P3 Marketing Summit (Salt Lake City) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** The 2025 P3 Marketing Summit happened last week in Salt Lake City, UT and by all estimations it was a HUGE success. 100+ restaurant owners and operators from all over the country descended upon the city to level up and learn the keys to successfully marketing their restaurants. These were my 6 big takeaways:  You must have a fundamental understanding of marketing in order to succeed. Marketing is a series of little moves; there is no silver bullet. It might feel like there should be more to it, but there isn’t. It's just blocking and tackling.  Purchase intent is everything, whihc is why Google is the center of our ecosystem. Your website needs to be streamlined and easy for people to take action!  Owners are looking for partners they can trust, companies that can provide solutions!   ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: chip@chipklose.com   

#417 - Turning Managers Into Leaders with Author Jason Brooks (ENCORE) ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal   ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** Nothing left to be said except this: Go get Jason's book: https://www.jasonebrooks.com/book   ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025!  ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1  

#416 - The Future of Restaurant Funding with InKind Founder *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip   ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Johan Moohesinghe has built something very, very cool. A new way to fund restaurants. He's also an owner himself and he's used the platform numerous times. InKind is a very cool company that should be on your radar. Enjoy the conversation.    ***** The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency? Email me to start a conversation: chip@chipklose.com   

#415 - The Number One Way to Increase Revenue (ENCORE) ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal   ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** Psst... the secret is SECOND BEVERAGE SALES. I share the script on this episiode. But we go into much greater depth in The Server Playbook (link below). Go get all 10 scripts for FREE.    ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025!  ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1    

#414 - Better Table Touches to Drive Revenue *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control.   VISIT: https://chowly.com/chip/   ***** The OLD SCHOOL way was better than the crappy systemetized way we do things now. Waaaaaaay better.    ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts for driving more revenue in 2025!  ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1   

#413 - The Keys to a Successful Pre-Shift Meeting ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software.   VISIT: https://timeforge.com/RestaurantStrategy/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** First... you need to be gathering your team before every shift.  Second... you need to run those meetings the right way.    ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025!  ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1  

#412 - Supercharge Your Email List Growth in 2025 *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control. VISIT: https://chowly.com/chip/   ***** New New Subscribers: that's the KPI the best restaurant marketers care about most. Not only the size of your list, but the rate of growth. How many new subscribers are you adding each and every month? That's what I want to know... and I want to share with you 8 ways to grow that list.    ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025!  ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1     

#411 - Two Ways Inventory Can Save You BIG Money (ENCORE) ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software.   VISIT: https://timeforge.com/RestaurantStrategy/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Monthly inventory helps you get a clear picture of your COGS percentage.  Weekly inventry helps you manage waste and over-ordering.    ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025!  ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1  

Dive into the do's and don'ts of partnering with marketing agencies! Learn how to set realistic expectations and effectively track performance to avoid common pitfalls. Discover the importance of aligning goals and maintaining open communication for successful collaborations. Plus, find out why investing in Google Search Ads and Meta Ads should be a priority for measurable results. This is a must-listen for restaurant owners seeking effective marketing strategies!

#409 - A System for Everything in Your Restaurant (ENCORE) ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal   ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** Everyone I work with comes to me at first saying, "I need to make more money." Then within a few months they say, "Great. Now I'm making money... but I'm still here 60 hours a week. Can you get me more time?"  And I believe that is the journey all restaurant entrepreneurs are on.  Systems are the key to more money AND more time.    ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025!  ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1