RESTAURANT STRATEGY

#121 - The Intersection of Hospitality and Tech ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy' in the subject line. ***** Technology is fundamentally reshaping our world... everything from retail to education to medicine and more. The restaurant industry has always been slow to adopt and adapt, and I want to make the case for the bright future of hospitality. On this week's episode I'm sharing four different case studies showcasing the ways our industry is utilizing technology.  IMPORTANT LINKS: https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=223635e86f14 https://sevenrooms.com/en/blog/the-rise-of-qr-codes-in-hospitality-during-the-pandemic/ https://tim.blog/2018/10/18/nick-kokonas/   *****Interested in a FREE 60-minute coaching call? E-mail me directly at chip@chipklose.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

#120 - INTERVIEW: Restaurant Uniform Entrepreneur, Jim Snediker ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Jim Snediker is the co-founder of Stock Manufacturing, a Chicago-based workwear company that provides uniforms for some of the country's best restaurants including Soho House and Alinea Restaurant Group. We talk about why uniforms matter and how removing the friction is helping operators from coast-to-coast.  His journey has been winding and there's a lot to learn from the way he pivoted to help create this company.  IMPORTANT LINKS: Stock Manufacturing - https://stockmfgco.com Get 20% off using the promo code CHIP20 *****Interested in a FREE 60-minute coaching call with me? E-mail me directly at chip@chipklose.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

#119 - Rethinking Your Social Strategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy *****   Last week I sat with three marketing executives who work for some of the biggest food brands in the country. We got to talking about social media... trading notes and sharing best practices... and something strange happened. We realized that everyone was using a different strategy. Same platforms; different approaches.  I'm shielding the names of my colleagues and the companies they work for, but will happily share the strategies and tactics they're using to find success. I hope it helps you build your own strategy. *****Interested in a FREE 6-minute coaching call with me? E-mail me directly at chip@chipklose.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

#118 - INTERVIEW: Building a Restaurant Funnel with Lance Popke ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Lance Popke is an accomplished restauranteur turned marketer who now runs a company called Restaurant Funnel. They've been a sponsor of this show for the past few months, and I've been increasingly more impressed as I've gotten to learn about what they do. Today's episode is a wide-ranging conversation where we talk both strategy and tactics. Remember that Lance and his team offer a free Marketing Report Card as a way of getting started. If you've been thinking about using his company, do take him up on the offer. Smart guy, nice guy, and a great podcast guest!  *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

#117 - The Triangle Principle ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** About a year ago I gave a talk about dumbing down marketing so that anyone could understand it. I lovingly coined it Kindergarten Marketing and it was all about using numbers, letters, and shapes to explain complicated marketing concepts. On today's episode I'm going to introduce you to The Triangle Principle. Simply put, it states that to market any product you need to consider three sides: Attraction, Retention, and Evangelism. Today's episode explain how to use these ideas to grow your business.  *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

#116 - INTERVIEW with EatOkra founders, Anthony & Janique Edwards ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Anthony & Janique Edwards created the EatOkra App in 2016 as a way of supporting black-owned businesses in their neighborhood. Over the course of the last five years the app has exploded, now with more than 9,000 listings and 335,000 unique users. They have the unique opportunity of peeking behind the curtain of a lot of businesses, and I sat down with them to chat about everything they've learned in building this community.  IMPORTANT LINKS:  WEBSITE: https://www.eatokra.com INSTAGRAM: https://www.instagram.com/eatokraTheApp/ FACEBOOK: https://www.facebook.com/eatOkraTheApp TWITTER: https://twitter.com/eatOkraTheApp *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

#115 - Luxury vs. Commodity ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Even though they both get you from point A to point B… a Mercedes is twice as expensive as a Toyota. If you’re looking for a good red wine to pair with your steak, you might wander over to the aisle showcasing California Cabs. You’ll find that Screaming Eagle — if you’re lucky enough to even put your hands on a bottle — is ten times as expensive as Opus One. And the price tag for a brand new Hermes Birkin bag starts at about $35,000.  Okay… so why?  On this week’s episode we’re going to talk all about luxury versus commodity. Yes it’s about price and value… but there’s another component too this that’s worth discussing. And no you don’t have to serve a high-end product to high-end clientele for high-ticket prices to be able to apply these lessons to your own business. IMPORTANT LINKS:  https://www.businessinsider.com/hermes-birkin-bag-realreal-handbag-expert-so-expensive-2019-6 SURVEY: https://www.surveymonkey.com/r/SMWL93V *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

#114 - INTERVIEW with Renae Scott, CMO of Ike's Love and Sandwiches ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip *****Renae Scott is the Chief Marketing Officer of a west coast-based restaurant group called Ike's Love and Sandwiches. She brings more than three decades of experience to the job, and really has a clear idea of how to set a true identity for a brand. Hear what she learned from the early days of Carl's Jr. "big juicy burgers" campaigns, and how Ike's personality influences all of the choices the company makes on a daily basis. Tons of wisdom, and a couple good laughs! IMPORTANT LINKS Ike's Website - http://www.loveandsandwiches.com Facebook - https://www.facebook.com/ikesandwiches Instagram - https://www.instagram.com/ikessandwiches/ Twitter - https://twitter.com/ikessandwiches *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

#113 - Operations + Marketing ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip *****Marketing of the thing can't make up for the thing. The best way to market a product is to come up with a product worth talking about. This week we're talking all about how to use operations to solve a marketing problem! *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

#112 - INTERVIEW with Bestselling Author Martin Lindstrom ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip *****Martin Lindstrom is one of the most sought-after consultants in the world, working with brands like Apple, Nike, Disney, and more. We talk branding, marketing, and common sense! IMPORTANT LINKS Martin Lindstrom's website - https://www.martinlindstrom.com Facebook - https://www.facebook.com/MartinLindstrom Instagram - https://www.instagram.com/lindstromcompany/ Twitter - https://twitter.com/martinlindstrom LinkedIn - https://www.linkedin.com/in/lindstromcompany/ GET THE NEW BOOK, MINISTRY OF COMMON SENSE The Last Bookstore (Los Angeles, CA): https://www.shopthelastbookstore.com/search/site/martin%20lindstrom Books & Books (Coral Gables, FL):  https://shop.booksandbooks.com/search/site/martin%20lindstrom?utm_source=search&utm_medium=booksandbooks.com The Strand Books (New York, NY): https://www.strandbooks.com/product/9780358272564?title=the_ministry_of_common_sense_how_to_eliminate_bureaucratic_red_tape_bad_excuses_and_corporate_bs Greenlight Bookstore (Brooklyn, NY): https://www.greenlightbookstore.com/book/9780358272564 Uncle Bobbie's Coffee & Books (Philadelphia, PA): https://bookshop.org/books/the-ministry-of-common-sense-how-to-eliminate-bureaucratic-red-tape-bad-excuses-and-corporate-bs/9780358272564 *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy