#114 - INTERVIEW with Renae Scott, CMO of Ike's Love and Sandwiches

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This week's episode is also sponsored by: RESTAURANT FUNNEL

Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip

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Renae Scott is the Chief Marketing Officer of a west coast-based restaurant group called Ike's Love and Sandwiches. She brings more than three decades of experience to the job, and really has a clear idea of how to set a true identity for a brand. Hear what she learned from the early days of Carl's Jr. "big juicy burgers" campaigns, and how Ike's personality influences all of the choices the company makes on a daily basis. Tons of wisdom, and a couple good laughs!

IMPORTANT LINKS

• Ike's Website - http://www.loveandsandwiches.com
• Facebook - https://www.facebook.com/ikesandwiches
• Instagram - https://www.instagram.com/ikessandwiches/
• Twitter - https://twitter.com/ikessandwiches

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