

The Freedom Project
Tom Foxley, Mental Fitness Coach for Business Owners
Do you crave freedom & want to hit peak mental fitness?
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade.
In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you.
www.instagram.com/tomfoxley
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade.
In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you.
www.instagram.com/tomfoxley
Episodes
Mentioned books

Jan 31, 2025 • 4min
Mental Edge 55: State Precedes Story—Why Your Nervous System Shapes Your Mindset
You can’t think your way out of stress.
In this episode of The Freedom Project Podcast, I share a personal experience—escaping a wildfire in Sicily—that taught me one of the biggest lessons about resilience: state precedes story.
Here’s what you’ll learn:
Why your nervous system controls your thoughts, not the other way around.
How stress—whether financial, social, or emotional—puts you into survival mode.
Why trying to “think positive” when you’re overwhelmed is a losing battle.
How to build physiological resilience so you stop running on fear.
If you’ve ever felt stuck in stress, anxiety, or self-doubt, this episode will change the way you approach your mindset.
Connect with Tom:
Instagram: @tomfoxley
Website: www.tomfoxley.me
If you found this episode valuable, share it with someone who needs to hear it!

Jan 30, 2025 • 5min
Mental Edge 54: Rethinking Willpower—The Sail Model vs. The Engine Model
Are you stuck in cycles of extreme motivation followed by burnout? You’re not alone.
In this episode of The Freedom Project Podcast, I share a powerful framework for rethinking willpower, using the story of a client who shifted from the engine model—forcing himself forward—to the sail model, where willpower feels calmer, more stable, and less fragile.
Here’s what you’ll learn:
Why the “engine model” of willpower leads to burnout and frustration.
What the “sail model” is, and how it creates sustainable progress.
How to stop forcing motivation and start harnessing the energy that’s already there.
If you’re ready to achieve more with less stress and more flow, this episode is for you.
Connect with Tom:
Instagram: @tomfoxley
Website: www.tomfoxley.me
If you found this episode valuable, please share it with someone who could use a new perspective on willpower!

Jan 29, 2025 • 6min
Mental Edge 53: Signs of Learned Helplessness in Business Owners
Have you ever felt completely stuck in your business, unable to move forward no matter how hard you try? You might be dealing with something called learned helplessness—a silent but powerful force that can limit your growth, success, and happiness.
In this episode of The Freedom Project Podcast, I share a personal story about how learned helplessness showed up in my own life and how it held me back for years. We’ll unpack:
What learned helplessness is and how it develops.
The 11 key signs that it might be affecting you as a business owner.
Practical steps to break free from the patterns that keep you stuck.
If you’ve ever struggled with procrastination, perfectionism, self-doubt, or feeling overwhelmed by setbacks, this episode is for you. Tune in to discover how to overcome learned helplessness and unlock your true potential.
Connect with Tom:
Instagram: @tomfoxley
Website: www.tomfoxley.me
If you found this episode helpful, please share it with someone who needs to hear it and leave a review—it makes a huge difference!

Jan 28, 2025 • 5min
Mental Edge 52: Facing Fear & Remembering What Matters

Jan 27, 2025 • 6min
Mental Edge 51: Fire Your Business Coach
Here I discuss the 3 reasons almost all of you should fire your business coach

Jan 26, 2025 • 4min
Mental Edge 50: Last Chance to Build Your Emotional Resilience
Workshop details: https://mindsetrxd.lpages.co/resilience-workshop/

Jan 25, 2025 • 4min
Mental Edge 49: 3 Signs You Lack Psychological Resilience
Workshop: https://mindsetrxd.lpages.co/resilience-workshop/

Jan 24, 2025 • 4min
Mental Edge 48: How to Work With Your Emotions (Instead of Fighting Them)
Resilience Workshop: https://mindsetrxd.lpages.co/resilience-workshop

Jan 23, 2025 • 5min
Mental Edge 47: How to Increase Your Capacity Without Burning Out
https://mindsetrxd.lpages.co/resilience-workshop

Jan 22, 2025 • 3min
Mental Edge 46: Build Resilience, Gain Clarity—Join My Workshop
Workshop Details: https://mindsetrxd.lpages.co/resilience-workshop