Upmarket: The Business of Real Estate Photography & Media

It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do their own SWOT as we believe it is a great way to focus and analyze how your business is doing.Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJjDon't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket

Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business. After a few minutes of shameless self-promotion, the guys move into talking about what REP business owners should think about as they navigate the start of the slow season. They touch on everything from finishing up long-term projects (like the perpetually put-off employee handbook) to developing new products to setting prices and to assessing costs for the new year. They end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar. During the pre-launch phase, get 35% off our course on How to Grow and Scale Your Real Estate Media Business by using the code PRE35 at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket

The podcast discusses dealing with difficult clients in real estate photography, including dissatisfaction with photo quality and challenges with unreliable clients. The hosts explore strategies for handling client feedback and making tough decisions to ensure client satisfaction. They also touch on the importance of establishing boundaries with clients and adapting photography styles to meet changing market conditions.

PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios Southpoint (Chelsea's hotel room) and share their wisdom. The Dynamite 17 are:Brandon Cooper - @pmreconferenceCheyenne Crawford - @cheyennecrawford.photoJordan Powers - @jrdnpwrsAnthony Taing - @colabmediacoKamika Bruland - @colabmediacoMatt Michalski - @aryeohqBethany Deidrich - @highland_visualMatty Fisher - @pixlmobMoses Nickerson - @pixlmobEve Drouin - @evedrouinvDavid Frenette - @davidfrephotosTacey Jungmann - @snowberryphotoAdam Housley - @secondfloorappDave Davis - @dmdrealestatephotographyAndrew Coleman - @in1viewmediaBrian Kelly - @in1viewmediaThe Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this FINAL PMRE 2022 episode, Reed sits down with Arturo + Lauren Engel, the storybook couple of the Real Estate Photography and Video world.Reed has a lot of questions for Lauren, since she has been scaling her business at a breakneck pace. They chat about what has and hasn't been working during her scaling journey. Arturo + Lauren's mastery of social media is great fodder for the Social Media Sidebar! In the last half of the show, they chat about their presentation in Las Vegas as a part of PMRE on how video can help DOUBLE your business. Also, Arturo + Lauren bring BONUS action items to the table to end the last Road to PMRE episode with a bang!Follow Arturo + Lauren on Instagram and also get in on the Shifter Community! Also of course check out Engel Studios.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio! First, the guys chat about how the new studio space will enhance the services and offerings that Upmarket can offer with the podcast and through their core real estate media business. The second half of show is filled with discussion of the more traditional add-on services that Real Estate Media companies may want to offer. From aerials to floorplans to virtual twilights, they dip their toes into some of the controversies and pluses of offering these services. Then Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Producer Chelsea's re-branded IG page is @feedingbeautiful.Check out the IG of @in1viewmedia to see some examples of their video content directed towards Realtors.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

The hosts discuss bidding for a large Matterport job and transitioning to larger projects in the real estate photography industry. They also reflect on a serious topic and introduce a new app. Discussions include the release of a new Android app, learning to control drones, and the process of subcontracting Matterport and video services. They also talk about potential acquisition and the importance of not being taken advantage of in business relationships.

SPECIAL PMRE DISCOUNT CODE!!! Listeners can use the code UPMARKET75 to save $75 on registration to this year's conference. Register or find out more about PMRE 2022 at https://www.pmreconference.com.Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sits down with Brian Berkowitz, the Shooting Spaces podcast legend and extraordinary commercial and retail photographer.Brian walks us through why scaling Real Estate Media companies might want to think about expanding their client bases to include commercial and retail clients.They also get into the details on Brian's upcoming workshop in Las Vegas as a part of PMRE. Brian lays out a ton of knowledge in the episode and it's truly an honor to have him on the podcast! Reed and Brian end the show by giving out their action items!!!!!Follow Brian on Instagram and listen to Shooting Spaces wherever you listen to podcasts!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode! The three of them chat about the logistics of handling vacations while keeping operations running smoothly and in general how sales and new client acquisition have been going. They also start a discussion on the possibility of hiring a salesperson to go out and do the sales work that Reed and Mark have been slacking on doing. In the social media sidebar, Reed offers up an Instagram life-hack that quickly goes off the rails. In the second half of the show, the group debates buying an FPV drone and offering a new video product. Then the three talk about about where they are personally with the business and what they want in the future, before laying out their Action Items.Soak up the food and Italy vibes on Chelsea's Instagram @feedingbeautiful.Try out Openphone and get $20 in credit using this link: https://openph.one/referral/hTpGaElThe Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor. Reed and Jeff sit down for a wide-ranging conversation about the basics of scaling a business. In the first half of the show, they chat about some nuts-and-bolts info about scaling, but really delve into how answering the BIG WHY is the key to transforming your business. Jeff also lays out the triangle theory of marketing and stresses the importance of continual marketing marketing marketing. Don't miss the Social Media Sidebar where Reed throws serious shade at Jeff's "website." The second half of the show gets into mindset and goals. Reed and Jeff have a sometimes emotional conversation about Upmarket's journey and what traits entrepreneurs need to have in order to start scaling their businesses successfully. Jeff also talks about why diversifying your client base is potentially a smart move for REP businesses. They end the show by giving out their action items!!If you must, check out @jeffalkazianasleep and his time portal website, Alkazian.com.Also, follow the Upmarket Podcast on your 2 favorite(?) social media platforms, Instagram and Facebook!!!!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.