Upmarket: The Business of Real Estate Photography & Media

Ep. 24 - It's Not All Wine & Roses. Scaling is Hard.

Jan 17, 2023

Join Reed and Brianne as they discuss the challenges of scaling a real estate media business, managing a team of 15, expanding into new markets, and balancing workloads. They also share insights on social media growth and offer actionable tips for listeners.

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Introduction

00:00 • 2min

Scaling Challenges in Real Estate Media

01:35 • 3min

Finding Balance in Scaling Business Operations

04:51 • 16min

Challenges of Expanding and Scaling in Real Estate Photography

20:30 • 2min

Navigating Challenges in Administrative Roles

22:30 • 4min

Navigating Business Challenges and Sponsor Highlights

26:13 • 5min

Harnessing Social Media for Business Growth

31:36 • 6min

Personal Touch in Real Estate Photography and Editing Services with Pixel Mob

37:30 • 4min

Navigating Remote Business Expansion

41:16 • 19min

Navigating Work-Life Balance and Scaling Business

01:00:30 • 9min

Finding Inspiration and Pride in Photography, Gratitude, and Support for Listeners

01:09:02 • 3min

On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed's presentation at PMRE 2022 in Las Vegas, Brianne pulled Reed aside and took issue with a few of his assertions from the talk, so he invited her on the podcast to talk through some of her thoughts. Brianne chats about the hardest parts of managing her team of 15 and the high volume of shoots they do on a day-to-day basis. Mo' Shoots = Mo' Problems, basically. They also get into how Zoon has expanded into nearby markets and what it takes to manage that from afar. Reed and Brianne end the show with their Action Items!

Follow Zoon Media on Instagram and also throw a follow to all your buddies at Upmarket Pod!

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar. During the pre-launch phase, get 35% off our course on How to Grow and Scale Your Real Estate Media Business by using the code PRE35 at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket