Upmarket: The Business of Real Estate Photography & Media

It's our FAVORITE episode of the year!!!! It's our PMRE 2025 Action Item Spectacular!! The Photography and Media for Real Estate Conference in Las Vegas once again did not disappoint. So many new faces at the conference this year and we got a cool 24 of them (along with some familiar friends) to come up to the Upmarket Suite to lay down a little bit of wisdom in the form of Action Items! Big thanks to all of the attendees who so graciously gave up a little of their conference time to come share with our listeners. Check out this roster!:Peter Holmes - @go_iguideNatasha Robertson - @go_iguideAshli Sirtliff - @nwphotoandmediaScott McCurdy - @visual_advantage_caPhil Maurian - @visual_advantage_caRenata Goos- @shinephotograph.mediaAndrew Bramasco - @andrewbramascoZuhair Ali - @zuuuuu786Tom Sparks - @SparksmediagroupHarman Walia (ad) - @fotello.aiAmy Dill - @the_vine_studiosAli Rivera - @homesofnevadaIvan Marquez - @MarquezivanKianna Sunshine - @kianna.sunshine.photographyIan Kautzman - @hdphotohubNick Narodny - TitusMercedes Matthews - @matthewsmedia772JD Matthews - @matthewsmedia772Josh Mais - @showandtourMartina Magnusson - @thecollective_reMark Gutierrez - @thecollective_reAdam Housley (ad) - @secondfloorappJoshua Chopy - @chopymediaMike Sperando - @mikesperandophotoBrandon Cooper - @pmreconferenceAfter this, YOU KNOW you want to be at PMRE 2026!!! Do Not Miss It!!!!Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes AND this ACTION ITEM SPECTACULAR.Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

We have reconvened our Upmarket Mastermind group and recorded an episode LIVE IN PERSON together in Las Vegas at PMRE 2025! Reed, Alex, Kelly and Jenn got together towards the end of the week to sit down and go over all the thoughts swirling in their heads after the whirlwind that is the Photography and Media for Real Estate Conference. What a crazy and informative week and the crew does their best to distill what they've learned and how they are going to apply it to their businesses. The Upmarket Mastermind consists of:Alex Coombs, of Northern Spruce Media in Hamilton, Ontario.Kelly Clark of Local Flavor Films in Atlanta Georgia.Jenn Lueck, of Jenn Lueck Photography in Prescott, Arizona.Reed Fish of Upmarket Media in Ventura, California.Upmarket Pod is beyond excited to partner with iGUIDE to bring you our Mastermind Series. iGUIDE is an easy and amazing 3D tour option that displays on ANY website, including Zillow, Redfin etc. Check them out and show them some love!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed chats with Elena Pastorius, the Co-Founder and Managing Director of Narwhal Creative in Windsor, Ontario. Elena details some strategies in how to lay the business foundation to be able to scale your Real Estate Media company. She also details the Rocket Paradox which tells you how to fuel your business. This is majorly informative episode! They also each throw down an epic action item, so stick around until the end of the show!Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!! Upmarket is proud to be the official podcast of PMRE!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

You just know that AI is going to be a hot topic at PMRE 2025 (and, let's face it, probably PMRE 2026 et. al. too) so we decided to sit down with Matt Gia, founder of AutoHDR, to talk about optimal AI workflows for real estate media creators. Reed drills down with Matt about all the way AI can aid our businesses beyond the obvious image editing that is already making serious inroads into our industry. This is an illuminating talk with lots of actionable nuggets to take away. They also each throw down an epic action item, so stick around until the end of the show!Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!! Upmarket is proud to be the official podcast of PMRE!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

(Easter Egg for "fans" in this episode! Listen deep into this show to find out the original name of this podcast!) Can you believe we made it to 100?!?!?!? Reed and Mark sit down together and reflect on the previous 99 episodes of Upmarket Pod. It's INSANE that we've even made it this far! They guys also catch us on what's been going with Upmarket over the summer and fall and introduce listeners to Molly, the newest member of the Upmarket Family.Friends, it's not just Mark and Reed who've brought you 100 episodes of this show. First and foremost we need to thank Producer Chelsea, who has been with us the whole way (except for episode 100, when she got sick last-minute lol.) Also, we need to shout-out the rest of the Upmarket Crew, Marco (who edited a bunch of the early episodes), Nikki, Cory, Dary, and Bethany, who has been our amazing editor for years now. Extra-special thanks to all our sponsors, especially Aryeo who has been with us from Day 1. Thank you as well, to SecondFloor, iGUIDE, Fotello and PixlCRM!!!! Most of all though, we need to thank our viewers and listeners. The community around this show is what keeps us going. It has been our honor to take this journey with you all. To give thanks, we present you with two new Action Items at the end of the show!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

It's Cheyenne Crawford week on Upmarket!!!! She sits down with Reed to talk about building her business and the burnout that came with it. Cheyenne details how she conquered those dark feelings and brought her professional and personal lives to a place where they're thriving. Cheyenne is one of the most interesting and charismatic people in the REP and built a very strong business at a very young age. She also shares with us a killer IG hack as her Action Item, so stick around until the end of the show!Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!! Upmarket is proud to be the official podcast of PMRE!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed talks with Jared Bauman, the Co-Founder and CEO of 201 Creative, LLC! Jared is a capital E Expert on all things SEO. He and Reed chat about the basics of SEO and how AI technology is changing marketing and the SEO game. Lots of actionable nuggets in here for any small business owners, especially those of us in the RE Media game! Jared is super-knowledgeble and can break down complex things simply. He also can make a killer Action Item, so stick around until the end of the show!Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!! Upmarket is proud to be the official podcast of PMRE!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Murray SawChuck, known as Murray the Magician, is a renowned Las Vegas entertainer and America's Got Talent finalist. He shares how he transformed his magic hobby into a profitable business, emphasizing the importance of innovative branding and business fundamentals. Listeners will discover his strategies for engaging audiences, the balance of classic and new material, and the art of surprising clients with unexpected delights. Murray's insights into marketing, team management, and social media will captivate anyone looking to enhance their creative business.

This week Reed chats with the Big Dog of Real Estate Media coaching, Eli Jones. Eli shares some of his secrets to scaling a real estate media business and preps us for his presentation at PMRE 2025. Eli is one of the smartest and most successful people in our business and it was a super treat to have him on the show. Stick around to the end to hear Eli's ultimate Action Items! Don't miss this fun episode with one of the best in the business!Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Upmarket is proud to be the official podcast of PMRE!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week is our 2nd episode in our monthly Upmarket Mastermind series!! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:Alex Coombs, of Northern Spruce Media in Hamilton, Ontario.Kelly Clark of Local Flavor Films in Atlanta Georgia.Jenn Lueck, of Jenn Lueck Photography in Prescott, Arizona.Reed Fish of Upmarket Media in Ventura, California.In this second episode the group updates on how everyone is doing in this "weird" market. It's also the heart of summer and vacation is on everyone's minds, so the group discusses how important it is to take time away from business and what steps they have taken to be able to do that. This is a great episode full of tasty wisdom nuggets!Upmarket Pod is beyond excited to partner with iGUIDE to bring you our Mastermind Series.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!