Upmarket: The Business of Real Estate Photography & Media

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sets aside his blatant conflict-of-interest and ends up having a blockbuster information-packed talk with Branick Weix, the CEO of Aryeo (and Upmarket Podcast Presenting Sponsor.)Branick is one of the most thoughtful people in the RE Media ecosystem and it shows in the this podcast. In addition to previewing his "State of the Industry" presentation at PMRE, he drops insight after insight, and gives us a bunch of fascinating stats and nuggets. Branick is also really good-natured and puts up with Reed giving him a hard time for the whole episode. :) Reed and Branick end the show by giving out their action items!!!!!Register or find out more about PMRE 2022 at https://www.pmreconference.com.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 (or 17.5!?!?!?!) free bonus listings with any new account.

Employees are the backbone of any business looking to scale. In this episode Reed and Mark detail how Upmarket Media has gone about building their team and detail the different experiences of hiring through their network vs. casting a wide net with public job postings. They also chat about how to manage employees once you find them, focusing on how to make your employees feel like they're in an environment where they can grow and stress how important it is for your staff to feel valued and appreciated. Then Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Enrich your life and follow Chelsea, Upmarket's resident influencer, on IG @chelsfroehlich.Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Having the right prices for your services is one of the key elements for success in any business. In this episode, Reed and Mark go through how they've set their prices at Upmarket Media. Along the way they give their take on the classic conundrum of whether to use a price-per-photo or square footage-based model for photography. They also talk about the importance of knowing your cost of doing business and what your competitors are charging. In the second half of the show, Producer Chelsea drops in as the guys talk about strategies for pricing packages and add-on services as well as how you can really tell when your prices are too low. Then, Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow Upmarket Podcast on Instagram and Facebook!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

It's all about efficiency on this Upmarket Pod! In the first half of the show Reed and Mark detail the changes and strategies that Upmarket Media have implemented to cut down on time spent at properties while not sacrificing (too much) quality. Then, the guys break some "huge" podcast news in the Social Media Sidebar. The last half of the show is devoted to workflows on the admin side of things, with a bit of focus on how Upmarket's current system of invoicing is hurting the business. Producer/admin Chelsea drops in to add context to the changes being made to increase efficiency. Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow Upmarket Podcast on Instagram and Facebook!Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed has a quick chat with the PMRE showrunner, Brandon Cooper, who fills us in on the crucial details about this year's conference.Then, Reed has a more substantive talk with The Grove Studio's Natalia Robert, the host and sponsor of this year's Ladies' Luncheon at the conference. Natalia is a sharp advocate for inclusion and diversity in interior photography and is able to offer a ton of insight about how and why RE Media businesses should keep diversity top of mind when scaling their businesses. Natalia also offers practical tips on how to help keep employees (especially women) safe when in the field shooting real estate and gives out a great Instagram hack as her Action Item at the end of the show. We love Natalia and Brandon and are excited to offer these fun and interesting interviews to help get everyone excited for PMRE!Register or find out more about PMRE 2022 at https://www.pmreconference.com.Check out Natalia Robert and the Grove Studio, an amazing resource for women in Real Estate and interior photography!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Mark is back! Hallelujah! He rejoins Reed to talk all things branding! The guys go in depth on what was top of mind when they re-branded into Upmarket Media and why that branding is so important. They talk about why going "high-middle" is the right brand for them and also touch on why as a Real Estate Media Company that ostensibly builds brands for realtors, you need to have top-notch branding yourself in order to have credibility with your clients. This discussion also goes deep into the question of logo polo shirts vs. full button downs. Mark and Reed also spill some Tik-Tok news in the Social Media Sidebar! They end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat! Sam, who manages 250 Realtors across four offices for Keller Williams West Ventura County, CA, gives out a ton of insights as to how Realtors think and what they're looking from their media creators. He also offers his thoughts on some strategies to sell video and 3D services to realtors. He and Reed then chat about broader real estate market conditions and how the changing market could affect business for Real Estate Media professionals and finally why Sam thinks educating your clients is the best way to establish long-lasting and fruitful relationships. The two of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow Sam on Instagram.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot. They talk about the importance of face-time (or phone-time) with clients and what to say in those valuable moments when you have your client's full attention. They also discuss how to deal with difficult clients/situations and how empathy can be the key for client retention and satisfaction. The two of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale. Their chat ranges from discussing having the right mentality to delegate, to how absolutely crucial it is to make sure your books and taxes are in shape and up to date. The three of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.Follow Liz's new photo and video venture on IG @littlemovieco.Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!Use the referral link https://www.referquickbooks.com/s/Liz040 to get 50% off and a $50 Visa gift card when you sign up for QuickBooks Online.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

...is hire an Admin! This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark. The conversation focuses on how crucial communication is to business success (and the specific tools Upmarket uses to communicate,) what the hardest parts of the job are and why gratitude plays such an important role in employer/employee relationships. The three of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.Try out Openphone and get $20 in credit using this link: https://openph.one/referral/hTpGaElThe Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.