Upmarket: The Business of Real Estate Photography & Media

Danny Bertollo, the owner of Futuro Avenue and The Property Videographer, shares his expertise in real estate video production. He discusses the evolving trends in cinematic content and how videographers can align with agents' goals for better business outcomes. Danny introduces the concept of the 'flywheel' to boost demand and pricing, emphasizing quality and effective training. They conclude with actionable items, as well as insights on the importance of strategic planning and management skills for long-term success in the industry.

This episode starts with Reed and Skylar Lawrence-Lebel and the iGUIDE Tour to PMRE Sweepstakes Winners announcement! 2 lucky winners get ALL-EXPENSES PAID TRIPS TO PMRE 2024 courtesy of the fine folks at iGUIDE. @go_iguide Then, it's a VERY SPECIAL EPISODE with, for the first time in history, a GUEST HOST taking the reins of the podcast!!! It's none other than Bethany Diedrich of @highland_visual in Davenport, Iowa (and Upmarket Pod editor)!! Bethany brings on her husband and business partner, Andre Diedrich in addition to Tessa and Brian Foster of @sweetwaterphoto_murphys in Murphy's, CA. They all have a great conversation about the pleasures and pitfalls of being in business with your spouse! Even with a guest host, they still manage to end the episode with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upmarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed sits down with Alex Farrell of Blueprint Media in Centralia, WA to talk about his plan to take on a business partner and the thought processes behind that. They're also joined by the potential new Business partner, Jeremy Almond, to hear the perspective from the other side. They're plenty to chew on here and Reed has loads of experience and advice after having spent the last 3 years teamed up with Mark. They wrap up the show with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.RED ALERT!!! LAST CHANCE!!!! Entries MUST be received by August 15th and Noon Eastern!!!! SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed, Mark and Chelsea welcome a VERY special guest! Cinematographer/Camera Operator Mick Froehlich stops by the studio for a chat. Mick has worked on such films at TWISTERS, David Fincher's THE KILLER, INDIANA JONES & THE DIAL OF DESTINY among many others. Oh, and even more importantly, he's also Chelsea's husband. In addition to dishing on his big movie jobs and life with Chelsea, Mick talks about how he's really impressed with how good real estate videos in general are now and offers practical advice from the perspective of a cinematographer. They wrap up the show with Quad Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

The Upmarket Pod crew have their fancy new studio at Gasworks, but it begs the question... how will they pay for it? By launching the Branding Content side of their business, of course! Reed, Mark and Chelsea detail the steps they've been taking to lay the foundation for a successful launch. They even rope their new Upmarket Branding Photographer, Elena Anzaldo into coming on and sharing about her prep for her new role at Upmarket. They also brainstorm how they'll market the new service to the REALTOR clients when they launch it in the fall. In the second half of the show they talk about dealing with difficult clients and Elena shares her wisdom from her time as a REALTOR in regards to how to deal with those difficult agents. They wrap up the show with the ultra-rare Quad Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Brandon Barré, one of the biggest names in the Hospitality Photography industry, joins Reed on this episode! Brandon answers all Reed's questions about how Hospitality photography differs from Real Estate and how RE photographers who want to dip their toe in Hospitality can prepare themselves. They also talk about Brandon's presentation on Day 3 of PMRE 2024, and his ensuing workshop. This is a great peek into the mind and workflows of one of the industries best photographer! Plus, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Big news from your friends at Upmarket Pod! The long-talked-about and gestating studio space has finally come to fruition! This is the first episode coming to you from the Upmarket Studio at Gasworks in Ventura CA. Having just moved in and the space not yet quite ready for primetime, Reed, Mark and Chelsea nevertheless brave the sawdust and record an episode in the new environs, detailing the plans for the studio (which encompasses podcast studio, photo studio and Upmarket offices) and how they can grow the business by finally having a physical space. They also get into how business has been going over the last couple months and of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Tony Colangelo joins Reed to talk about so much good stuff! Not only to they get into Tony's hosting duties during Day 3 of PMRE 2024, but they have a crucial conversation about mental health in the REP industry. It's important to make time for your mental and physical health! Tony also talks about the Capturing Luxury workshop that he will be doing with Wayne Capili and Fraser Almeida in Las Vegas this November. And they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Uncharted territory this week as Upmarket Pod gets their hair cut. Well, actually just Reed, as the podcast goes on location to Boheme salon in Ojai, CA to follow along on his hair styling/self care journey. Reed's stylist, Jen Keeler @Jen_boheme offers pearls of business wisdom and draws comparisons between owning a salon and an REP business as she pretties him up. Ultimately, it's all about relationships between yourself and your clients. At the end of a hair cut or a photo shoot, you want your client to come out looking and feeling their best!They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Reed is joined by the Real Estate Video Legend, Chris Stacey @chrisbstacey! Chris details everything that goes into the viral videos he makes for Southern California top-producing REALTOR Tim Smith. They cover everything from concept to budget and everything else. Chris also gets into what he's going to talk about at PMRE and what will go down at his workshop in Las Vegas this November. And they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Check out a couple of Chris's famous videos here:https://youtu.be/R0oUCixqDnE?si=6M-XzJBvG7iydxDRhttps://youtu.be/Z_28T9lpkJ0?si=emaPEBr983mAcd3ZFollow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!