Upmarket: The Business of Real Estate Photography & Media

This episode shall serve as the bow on the present that was PMRE 2024. Back at home base, in the Gasworks Studio, Reed, Mark and Nikki recount their experiences at PMRE. It's not just reminiscing about drunken shenanigans... they actually get into the takeaways from the conference, what they learned and how they can apply all that to the business. And even with the Action Item Spectacular having just taken place, these 3 dig deep and come up with 3 more Action Items for the loyal listeners!PMRE 2024 may be over but go to pmreconference.com to get on the mailing list for next year!Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This episode, recorded in the Upmarket Suite at Palms Las Vegas during PMRE, has Reed sitting down with the amazing Alex Coombs, founder of Northern Spruce Media in Hamilton, Ontario. Alex has super-charged her business, growing from a solo operation to having 17 employees within just a few years. Her unique approach includes starring in some of the property videos for her clients. Alex has one of the most unique voices in our industry and this is a fun conversation. And you know we wouldn't let her go without dropping a banger of an Action Item at the end of the show. Check out one of Alex's Feature Friday videos here: http://bit.ly/3ZzsFjcPMRE 2024 may be over but go to pmreconference.com to get on the mailing list for next year!Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

PMRE 2024 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by a staggering 24 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to the Upmarket Suite at Palms and share their wisdom. The Dynamite 24 are:Chris White - @go_iguideBrandon Cooper - @pmreconferenceRick Rickerson - @pending_mediaAmber Rickerson - @pending_mediaAeon Jones - @avia.media.groupAngie Lombardi - @angielombardi.photoChris Saldivar - @teatreeproductionsMatthew Lesperance - @lekkerstudios_Kam Radz - @luxpointmediaJenn Lueck - @jenn_lueck_photogAdam Housley (ad) - @secondfloorappCarol McGuinness - @3dtangerineNoel Kleinman - @noelkleinmanChristopher Weber - @orchestratedlightKrisse Newport - @southernremediaRich Newport - @southernremediaTodd Wasylyshyn - @NanaimophotoLes Hein - @tampahomephotosLeroy Schulz - @leroyschulzKelly Clark - @localflavorfilmsBrian Clark - @localflavorfilmsPete Stagl (ad) - PixlCRMScott Brammer - @sbrealestatemediaRomy Rodiek - @rare_photography_nycAustin Harley - @socohomephotographyAndres Inga - @thesnapmarket_After this, YOU KNOW you want to be at PMRE 2025!!! Do Not Miss It!!!!Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes AND this ACTION ITEM SPECTACULAR.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week, Reed chats with Melissa & Gerard Lynch, the co-founders of Rise Media in New York. They get into how Melissa and Gerard built Rise Media in the juggernaut that it is today, where they're shooting some of the most expensive homes in the country with a team of over 30 people. The Lynch's also detail what they're going to be presenting at PMRE and give us a couple of great Action Items at the end!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week, after a brief check in with Mark and Chelsea, Reed sits down with Jenna Gaidusek, of AI for Interior Designers to talk, yet again, about AI. But this time, it's about AI that you can actually use, right here, right now. Jenna details a ton of ways that photographers can use the technology to streamline their businesses. This is a fun and practical discussion ntaht you won't want to miss! Also, you know darn well that they end the show with a couple great Action Items! (DISCLAIMER: This writeup and all content in this podcast was not in any way shape or form generated or helped by AI.)PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week Reed sits down with the legend, Fraser Almeida, of Luxury Homes Photography in Las Vegas Nevada. Fraser is an expert of Luxury Real Estate photography and is part of the dynamic three-way of Wayne, Tony and Fraser (WTF), the renowned instructors of the Capturing Luxury: A Focused Approach to Shooting Luxury Real Estate workshops. Let this fun episode whet your appetite and prime you for maybe taking the workshop at PMRE this year, or at one of their future events. Fraser is such a great, personable, guy that it makes for a great listen. Also, you know darn well that they end the show with a couple great Action Items!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details. Get in there now to register and secure the preferred group hotel rate which needs to be booked by Oct. 11th!!!This week Reed sits down with Alexandria Abramian, the founder of The PR Collaborative, an online community for interior designers and photographers who want to get their work featured in top design publications. Alex is super smart, engaging and has a ton of great insight into how Real Estate Media Professionals can use some PR skills to leverage our position with our clients and create more opportunities for our businesses. This is a fun and informative episode, so give a listen! Also, you know darn well that they end the show with a couple great Action Items!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Reed, Mark and Chelsea shake off the hangovers and dish about the Grand Opening Party for the Upmarket Studio at Gasworks! They get into how the party went down and if they think it justified the hefty final budget. In the second half of the show, a Special Guest comes on to talk about Cinematic twilight videos and the team gives an update on the suddenly volatile launch of the branding side of the business. Plus, ACTION ITEMS!!!! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed and Mark dish about all the details and costs of the imminent Grand Opening Party of Upmarket's new studio space at Gasworks in Ventura. 200 clients are expected at the party and the guys dish about the everything that is going into the party, including the ever-ballooning budget. In the second half of the show they talk about the challenges and triumphs they've had over the last couple months in the business and then wrap up the show with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed sits down with Jamie McInally of Autoenhance.ai to talk further about the hot topic of the year, AI. As CEO of an AI real estate photography editing company, Jamie is well-positioned to speak to the benefits of Real Estate Media professionals using AI to help their businesses in many ways, not just with editing photos. Jamie also gets into what he will be speaking about on stage at PMRE 2024. Reed and Jamie also get into some of the potential drawbacks of AI and what issues the industry must confront before widespread adoption of AI editing. ALSO, they end the show with special AI GENERATED ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!