
Upmarket: The Business of Real Estate Photography & Media Ep. 72 - Danny Bertollo on The Current State of Real Estate Video. Road to PMRE 2024 #9
Aug 29, 2024
Danny Bertollo, the owner of Futuro Avenue and The Property Videographer, shares his expertise in real estate video production. He discusses the evolving trends in cinematic content and how videographers can align with agents' goals for better business outcomes. Danny introduces the concept of the 'flywheel' to boost demand and pricing, emphasizing quality and effective training. They conclude with actionable items, as well as insights on the importance of strategic planning and management skills for long-term success in the industry.
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Real Estate Video Evolution
- Real estate video shifted in recent years towards cinematic and emotive styles like speed ramping.
- This trend lifted market value and showed agents how to leverage short-form video to enhance their branding.
Sell Results, Not Features
- Sell video services based on results and destination, not just visuals.
- Understand the agent's current market position and goals to build value propositions that resonate.
Video-Centric Full Suite Model
- The most successful media companies offer a full suite but emphasize video and content as the core service.
- Photos, floor plans, and 3D tours become utility services supporting the primary content-driven offerings.

