

Builder Stories
Eric Fortenberry
Welcome to Builder Stories, the podcast where builders, remodelers, and contractors share their personal and business journeys. Come learn from the stories of successful entrepreneurs who share how they got started, how they found success, and the lessons learned along the way.
Your host, Eric Fortenberry, has successfully built two businesses, one in software and one in construction. He is now the Founder and CEO of JobTread Software, a construction estimating and project management platform that has helped thousands of builders and contractors sell and manage over $1 billion in construction jobs.
Your host, Eric Fortenberry, has successfully built two businesses, one in software and one in construction. He is now the Founder and CEO of JobTread Software, a construction estimating and project management platform that has helped thousands of builders and contractors sell and manage over $1 billion in construction jobs.
Episodes
Mentioned books

Apr 16, 2025 • 43min
Leading With Service | Katie Throckmorton of Distinct Builders
Meet Katie Throckmorton, owner of Distinct Builders in Charleston, South Carolina. Katie is a passionate leader with a heart for serving others and helping contractors embrace technology to grow their businesses. In this episode, she shares her journey from starting out in the industry to building a thriving business focused on support, education, and intentional service. In this episode, you’ll learn: How a service-first mindset can transform customer relationships Ways to help team members adopt new technology with less resistance Simple tips for entrepreneurs just getting started Why leading with value is the key to long-term success Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Apr 9, 2025 • 1h 2min
Family, Leadership, and Profitability | Jeff Whitted and Ryan Stones of Aslan Design & Build
Meet Jeff Whitted and Ryan Stones, leaders of Aslan Design & Build in Sellersville, Pennsylvania. In this episode, the dynamic father-and-son-in-law team explore the challenges and triumphs of running a family business. From navigating the complexities of working with family to maintaining profitability and preventing theft, Jeff and Ryan reveal their hard-earned wisdom and experiences. They also share valuable insights into leadership, processes, and company culture. In this episode you will learn: The key to successfully working with family members The top rule for preventing theft in your business Key areas in a remodeling process where profitability can break down An important business practice Jeff and Ryan borrowed from the Navy SEALs Jeff's three essential secrets to being a great leader Learn more about Aslan Design & Build here: https://aslaninteriors.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Apr 2, 2025 • 59min
How Niching Down and Publishing Prices Helped Build a Remodeling Business | Luke Larson of Larson Basement & Bath
Fueled by passion for his work and an entrepreneurial itch, Luke left the audio industry and opened a carpentry business in 2021. Today, he’s transformed the company into a thriving remodeling business that specializes in basement build-outs and bathrooms. Luke shares how focusing on a specific niche, being transparent with pricing, and properly vetting trade partners have been key to his growth. He also discusses balancing entrepreneurship with family life and how his mindset keeps him grounded through challenges. In this episode you will learn: Luke’s secret to peace and joy in business Why Luke niched down to basements and bathrooms and what it’s done for the company How he arrived at the right margins for his business Why he began publishing price ranges on the company website and how it’s affected client conversations Tips for success for running a business with your spouse Learn more about Larson Basement & Bath here: https://www.larsoncustom.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Mar 26, 2025 • 1h 2min
A Bigger Table | Wendy Marvin, Founder & CEO, Matrix Roof & Home
Wendy Marvin started out in roofing at a time when the industry wasn’t as collaborative. “We saw there was one seat at the table, and we were going to elbow our way to that seat,” she recalls. “And then this really beautiful thing started taking over where we realized that we can just make more seats.” Since those days, the entire table has grown exponentially, and alongside that growth has come a need for a brand new skillset. In this engaging episode, Wendy reveals crucial tools for success in an era of private equity, new technologies, and the make-or-break requirement for operational excellence. In this episode, you will learn: Wendy’s top source for business secrets The biggest red flags when picking a technology partner How AI can be good for a construction company…and when it could be really bad The man who used to be Wendy’s roofing “tech crush,” and why that changed To learn more about Matrix Roof & Home based in Vancouver, Washington, visit https://matrixroof.com/. Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Mar 19, 2025 • 1h 2min
Educate First, Sell Second | James Moylan with Design Builders Inc.
Meet James Moylan, owner of Design Builders Inc. located in Bethesda, Maryland. James started his journey in construction at just 12 years old, sweeping job sites, and has since built a thriving business specializing in high-end outdoor living spaces. He shares how he grew his company by investing early in marketing, leveraging strategic partnerships, and narrowing his focus to screen porches to dominate his niche. James also dives into the power of automation, the impact of a well-designed showroom, and the importance of educating customers to build trust and long-term relationships. Here are some of the key takeaways from our discussion with James: Marketing is the foundation of growth Building the right team and learning to let go Owning your space and becoming an authority Learn more about Design Builders Inc. here: https://www.designbuildersmd.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Mar 12, 2025 • 58min
I Don’t Care What I Do, As Long As It’s One Thing | Joe Averill with Deck Science
Meet Joe Averill, owner of Deck Science based in Elk River, Minnesota. Joe shares his unconventional journey from studying to become a physician's assistant to building a thriving deck construction business. Learn how a solo road trip and a frustrating experience in commercial construction led him to hyper-specialize in decks, creating a streamlined, customer-focused process that sets Deck Science apart. Joe dives into the importance of simplicity in offerings, the power of personalization in sales and customer relationships, and how leveraging technology has helped him scale efficiently. Here are some of the key takeaways from our discussion with Joe: Building a focused, scalable business Creating strong customer relationships Investing in sales training and personal growth Learn more about Deck Science here: https://www.deckscience.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Mar 5, 2025 • 42min
From Passion Project to Design Build Firm | Janel Swanson with Wildwood Kitchen and Baths
Meet Janel Swanson, owner of Wildwood Kitchen and Baths located in Lake Elmo, Minnesota. Janel shares her remarkable journey from a stay-at-home mom who transformed her century-old farmhouse kitchen into a passion project, to founding a thriving design-build firm serving the Twin Cities metro area. Janel shares how a hands-on renovation sparked her love for kitchen and bath design, leading her to become a certified designer and general contractor, all while learning the importance of delegation, networking, and streamlined project management. Her candid insights into overcoming early challenges, mastering marketing strategies, and building a talented, dedicated team offer invaluable lessons for anyone looking to carve out their own path in the construction industry. Here are some of the key takeaways from our discussion with Janel: Delegating tasks early on Leveraging strong industry networks Systemizing your processes Learn more about Wildwood Kitchen and Baths here: https://wildwoodkitchensandbaths.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Feb 26, 2025 • 1h 2min
Shifting from Tradesman to Business Owner | Jason Liers with Stone Ridge Remodeling
Meet Jason Liers, owner of Stone Ridge Remodeling, Inc. based in Cleveland, Tennessee. From growing up in a family of builders to navigating the highs and lows of running his own remodeling business, Jason shares his journey of resilience, reinvention, and the lessons learned along the way. He dives into the challenges of transitioning from tradesman to business owner, the power of mentorship, and how he rebuilt his company with a clear vision and strong processes. Jason’s story is packed with valuable insights on perseverance, branding, and building a business the right way. Here are some of the key takeaways from our discussion with Jason: Building a strong reputation drives business Essential systems for scaling Having the right mindset and perseverance Learn more about Stone Ridge Remodeling here: https://stoneridgeremodeling.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Feb 19, 2025 • 1h 9min
Hard Work, Leadership, and Balance | John Lea with Decksouth
Meet John Lea, owner of Decksouth located in Marietta, Georgia. From humble beginnings mowing lawns at age 12 to building one of the most respected deck companies in the industry, John’s journey is a testament to hard work, perseverance, and an unwavering commitment to quality. John discusses the lessons he’s learned from decades in the business—how he built a strong team, adapted to industry changes, and found the balance between running a thriving company and being present for his family. Here are some of the key takeaways from our discussion with John: Prioritizing family over work Thriving by working together as industry leaders Seeking guidance, mentorship, and coaching Learn more about Decksouth here: https://decksouth.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Feb 12, 2025 • 59min
How to Scale Smart in Construction | David Hopkins with JNT Construction
Meet David Hopkins with JNT Construction based in Dallas, Texas. As Vice President of Sales, David shares how JNT transitioned from residential remodeling to specializing in multifamily and commercial construction, expanding into multiple states. He dives into the importance of building strong vendor relationships, leveraging technology like JobTread to streamline operations, and scaling a business while maintaining quality. From overcoming resistance to change to optimizing estimating and project management, David’s insights provide valuable takeaways for contractors looking to grow and improve efficiency. Here are some of the key takeaways from our discussion with David: Scaling requires strategic shifts Adapting to change is essential Fostering vendor and subcontractor relationships Learn more about JNT Construction here: https://jntconstruct.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com