Builder Stories The Success Habits of Leading Remodelers
19 snips
Jul 2, 2025 
Mark Richardson, former president of Case Design Remodeling and advisor to top remodeling firms, shares his wealth of knowledge on elevating remodeling businesses. He uncovers what sets successful remodelers apart, including essential habits, performance metrics, and strategic mindset shifts. Richardson also emphasizes the significance of data-driven decisions, building strong teams, and the transformative power of mentorship. From annual planning to mastering marketing, he provides actionable insights for anyone looking to scale their remodeling business.
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Mark Richardson's Career Journey
- Mark Richardson shared his journey from architecture school to growing Case Design Remodeling by 2,000% in under a decade.
- They pioneered design-build, launched small projects and handyman divisions, and scaled nationally to nearly $100 million revenue.
Keys to Early Business Growth
- Focus on building your client base rather than just completing projects to build lasting assets.
- Understand your sweet spot and build a strong team with potential to evolve as your business grows.
Finding Your Business Sweet Spot
- Regularly analyze which projects your team enjoys and that perform well financially to find your business sweet spot.
- Avoid chasing bigger complex projects if they don’t align with your strengths; focus on "better" not just "bigger."
