Builder Stories Pricing, Processes, and Profit: Lessons from Englewood Custom Carpentry
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Jul 9, 2025 
Tyler Winship, the owner of Englewood Custom Carpentry, shares his inspiring journey from being fired to founding a successful carpentry business in Florida. He discusses key strategies for charging appropriately for expertise, leading to increased profitability. Winship highlights the importance of qualifying leads and using technology to streamline the sales process. His story reveals the significance of effective branding and community engagement for consistent client acquisition. Englewood's growth is a testament to passion, resilience, and learning from mistakes.
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Starting Business Day Fired
- Tyler Winship started Englewood Custom Carpentry immediately after being fired due to pay disputes with his boss.
- He already had business cards and two weeks of work lined up before leaving that job, launching his successful company suddenly.
Charge for Expertise Not Time
- Charge for your expertise, not just time and materials.
- Your craftsmanship and knowledge add value that customers should pay for.
Know Your Numbers and Adjust
- Regularly calculate your hourly costs and adjust pricing accordingly.
- Knowing your numbers is critical to making a consistent profit and sustainable business growth.