
The Modern Customer Podcast
Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world’s most customer-centric companies.
Blake is one of the world’s top keynote speakers, authority on customer experience and the bestselling author of “The Customer Of The Future” The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers’ lives easier and better, featuring experts that provide simple, tangible advice you can immediately apply at your own organization.
Today’s customers have the luxury of choice. The answer is simple; choose customer experience and customers will choose you. Learn how to put a stake in the ground on customer experience by tuning into The Modern Customer Podcast each week with Blake Morgan.
Latest episodes

Jul 30, 2024 • 28min
Mastering Customer Journey Mapping for Better Business Outcomes
Stacy Sherman, a seasoned business advisor and speaker in customer experience, teams up with Blake Morgan, a customer experience futurist and author, to dive deep into customer journey mapping. They discuss the pivotal role AI plays in enhancing customer interactions and agent experiences. The conversation turns to overcoming challenges in BPO services, emphasizing the need for effective knowledge updates. Personal insights add a light-hearted touch, revealing the importance of mental health and family connections in their busy lives.

Jul 23, 2024 • 26min
Mastercard's Winning Formula: How a Customer-Centric Approach Drives Success in FinTech
This week on the Modern Customer Podcast, Mastercard's Executive Vice President of Global Customer Care, Lance Gruner, shares how he leads a strong team focused on delivering exceptional customer service. With 25 years of cross-industry experience, Lance is a master of Voice of the Customer programs, customer-focused leadership, and the cultural shifts that create loyal customers and fuel business growth. Discover the strategies that have made Mastercard a global leader in customer satisfaction, and learn how to apply them to your organization. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Jul 16, 2024 • 31min
Enhancing Customer Experience with AI in Contact Centers
Contact centers are undergoing a significant transformation with the rise of artificial intelligence. In this episode of The Modern Customer Podcast, Mike Lytle, CEO of Teleperformance in the USA, the Philippines, and Canada, discusses his journey to the top and the transformative role of AI in contact centers. With 500,000 employees globally, Teleperformance is implementing AI to enhance customer service, address change management challenges, and improve productivity. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

17 snips
Jul 9, 2024 • 29min
Big Bets for Big Wins: Leading Through Extreme Change and Digital Transformation
John Rossman, author of 'The Amazon Way' and 'Big Bet Leadership', shares leadership strategies for extreme change and digital transformation. He discusses the importance of creating clarity, maintaining velocity, and taking big bets for business success, focusing on AI, cost reduction, and customer-centric operating models.

Jul 2, 2024 • 4min
New Book Out Today! The 8 Laws Of Customer-Focused Leadership
TODAY’S THE DAY … My new book hits the shelves! There are many leadership books, and there are many customer experience and customer service books. However, very few books combine these two topics. I am excited to announce that my new book, "The Eight Laws of Customer-Focused Leadership: The New Rules for Building a Business Around Today's Customer," is now available. The book explores eight themes, each with its own dedicated chapter. To learn more about my new book please visit www.8CXLaws.com Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Jun 25, 2024 • 28min
Transformative Strategies for Customer Experience Excellence
This week on The Modern Customer podcast, we're joined by Joseph Michelli, author, influencer, speaker, and consultant with over 25 years of experience. He'll share insights from his work with iconic brands like Mercedes and Starbucks, revealing the strategies behind launching and maintaining thriving customer experience programs. Joseph emphasizes the significance of emotional connection in customer interactions, securing C-level buy-in for impactful customer experience initiatives, identifying essential metrics for tracking CX success, and advocating for a balance between cutting-edge technology and the human touch. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Jun 18, 2024 • 32min
Customer-Centric Marketing: How CMOs Drive Brand Loyalty and Growth
Alison Hiatt, CMO at Vera Bradley, shares insights on customer experience, CX strategies, and understanding customer behavior in marketing. The discussion covers the evolution of marketing, essential traits for a CMO, managing information overload, morning routines, and work-life balance.

Jun 12, 2024 • 29min
Building a Customer-Centric Marketing Tech Stack: From Personalization to Post-Sale Success
Creating a customer-centric marketing technology stack is essential for delivering exceptional customer experiences. In this week's episode of The Modern Customer podcast, Darrel Alfonso, Director of Marketing Strategy and Operations at Indeed.com, shares his expertise in constructing and leveraging a successful marketing technology stack. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Jun 4, 2024 • 31min
How to Break Down Silos and Enhance B2B Customer Experience
Transforming customer experience in the B2B space isn't just about front-end interactions—it's about mastering the backend and organizational dynamics. This week on The Modern Customer podcast, John Durocher, Chief Customer Officer at Calix, brings decades of expertise demonstrating how robust infrastructure and strategic restructuring can revolutionize B2B CX. His practical insights reveal how to build deeper, more meaningful client relationships by streamlining operations and fostering true collaboration across teams. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

May 28, 2024 • 31min
AI-Powered Contact Centers: Elevating Customer Experience and Efficiency
Contact center technology is transforming, driven by advancements in artificial intelligence (AI) and cloud technologies. AI integration is proving to be a game-changer, promising efficiency, cost savings, and a more personalized customer experience. Sheila McGee-Smith, a renowned contact center analyst with 35 years of experience, has observed this evolution closely. Her insights highlight how AI and cloud-based solutions are shaping the future of customer service. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.