The Modern Customer Podcast Big Bets for Big Wins: Leading Through Extreme Change and Digital Transformation
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Jul 9, 2024 John Rossman, author of 'The Amazon Way' and 'Big Bet Leadership', shares leadership strategies for extreme change and digital transformation. He discusses the importance of creating clarity, maintaining velocity, and taking big bets for business success, focusing on AI, cost reduction, and customer-centric operating models.
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Three Critical Habits for Big Bet Leaders
- Create clarity, maintain velocity, and accelerate risk and value while deferring big commitments.
- Structure your operating model to support these habits for high-risk, high-potential initiatives.
Defining Big Bets
- Big bets are initiatives with high potential impact and many unknown risks and dependencies.
- These bets are crucial for differentiation but have a high failure rate (70-90%).
Think Big, Bet Small
- Think big, but bet small: prioritize agility and test critical assumptions early.
- Focus on customer experience, operating capability, and financial models before large commitments.