Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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May 19, 2021 • 45min

SPS 106: Hybrid Publishing 101, Audible Originals, And Why You Should Focus On Audiobooks with Phil Jones (Exactly What To Say To Get People To Buy & Read Your Book)

Hybrid Publishing: Is it a viable option for authors, or is it just another scam? And why has the focus shifted towards audiobook sales? Have you heard of Audible Originals?Get ready for an insightful conversation as I'm joined by Phil M Jones, the brilliant author behind the highly successful book "Exactly What To Say." In this episode, we cover a wide range of topics, including:Phil's fascinating journey of writing his first book in just 7 days and witnessing it soar to selling a remarkable 1 million copies.Hybrid Publishing: What it entails, how it can help you secure bookstore distribution, and the factors to consider when deciding which hybrid publishing route to take.Unveiling the truth about what actually sells books and why it's crucial to focus on this key aspect.The rising prominence of audiobook sales and the significance of Audible Originals.Ethically gaming the Audible algorithm to boost downloads and listens for your audiobook.Shifting your focus from book buyers to readers and understanding the difference.The unexpected ways in which 1-star reviews can actually help you sell more copies of your book.Mastering the art of knowing Exactly What To Say when people ask how they can support your book.This episode is jam-packed with valuable insights for authors considering hybrid publishing or venturing into the world of audiobooks. Don't miss out on this engaging discussion that will leave you inspired and equipped to make informed decisions about your publishing journey!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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May 12, 2021 • 40min

SPS 105: Using Partnership Marketing To Sell Books, Change Lives, And Grow Your Business with Pedro Mattos (An Immigrant's Guide To Affiliate Marketing)

If you're wondering about the most effective way to connect with your target audience for your book or business, look no further than Partnership Marketing. Also known as Affiliate Marketing or Business Development, it offers unparalleled speed and impact. Today, I'm joined by Pedro Mattos, the Head of Business Development at selfpublishing.com, to dive deep into our proven process and how you can apply it to your book.In this episode, we cover a range of essential topics, including:Identifying the right partners to collaborate with for maximum impact.Strategies for securing your first partnership, whether it's an affiliate relationship, podcast interview, speaking engagement, or other valuable opportunities.Pedro's personal experience of achieving viral success for his book within a group of over 10,000 individuals.The unique advantages that immigrants possess when it comes to writing and publishing a book.Navigating the challenges and seizing new opportunities in the post-COVID world.Whether you're well-versed in the realm of publicity and affiliate marketing, or you're feeling completely new to these concepts, this episode is for you. Don't miss out on the chance to learn valuable insights and strategies that can propel your book and business forward through strategic partnerships!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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May 5, 2021 • 45min

SPS 104: How To Create A 1 Page Marketing Plan For Your Book with Allan Dib

Let's face it: in the world of publishing, the best marketer always comes out on top. Today, I'm thrilled to be joined by Allan Dib, a renowned expert in making marketing simple and effective. In this episode, we delve into the strategies that can transform your book marketing efforts, as well as benefit your business, product, or any other venture.During our conversation, we explore a wide range of valuable topics, including:The power of creating frameworks and their significance in both books and businesses.Shifting your mindset to view book marketing as an ongoing process rather than a one-time event.Unveiling the secrets behind the 1-Page Marketing Plan and how it can revolutionize your book promotion.How writing and effectively marketing your book can seamlessly facilitate the sales process.Exploring opportunities to sell the foreign rights of your book and have it adopted as a textbook in colleges.This interview is packed with actionable insights that will help you simplify your book marketing efforts and remove any feelings of pushiness. Whether you're a marketing skeptic or simply looking for a more streamlined approach, this episode is a must-listen. Get ready to revolutionize your marketing strategies and thank me later!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Apr 28, 2021 • 35min

SPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer

Are you ready to discover the secrets of using affiliate marketing and partnerships to skyrocket your book sales, all while maintaining integrity and avoiding any scammy tactics? Join me in this exciting interview with Robert Glazer, where we delve into this very topic.In our discussion, we cover a wide range of valuable insights, including:Robert's journey of using books to establish himself as a thought leader and grow his marketing agency, which now boasts over 200 professionals.Demystifying the concept of affiliate marketing and partnership marketing, and understanding how they can supercharge your book sales.Unveiling the truth about PR and its role in book promotion, highlighting the importance of focusing on other strategies.Discovering the one question that will shape your approach to partnership marketing and help you build successful collaborations.This interview is packed with practical advice and actionable strategies that will empower you to leverage affiliate marketing and partnerships effectively. By the end, you'll have a clear roadmap to drive more book sales without compromising your authenticity. Don't miss out on this opportunity—tune in now and share your thoughts with us.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Apr 21, 2021 • 45min

SPS 102: How To Write A Memoir That Actually Sells Copies (Without Being Famous) with Justin & Alexis Black

Are you embarking on the journey of writing a memoir but feeling unsure of how to sell copies without the advantage of being a famous author? In this enlightening interview with Justin and Alexis Black, we dive deep into this very topic.During our conversation, we explore a wide range of invaluable insights, including:The remarkable story of how Justin and Alexis sold an impressive 5,200+ copies of their book within just five months.Navigating the challenging process of writing a memoir, particularly when it involves working through personal trauma.Unveiling the "Police Report Method" and offering alternative approaches to crafting an engaging and captivating memoir that reads more like fiction.Discovering the secrets to booking speaking engagements, raising speaking fees, and the "magic question" that maximizes your potential earnings as a speaker.Exploring the benefits of working with local printers to print a significant number of copies, ultimately enabling you to generate more revenue from your book.Reflecting on the impact of growing up within the foster and adoption systems, and how this unique experience influenced their writing and publishing journey.This interview is brimming with inspiration, practical advice, and empowering stories that will resonate with anyone writing a memoir or facing adversity in their lives. Don't miss out on this incredible episode! Listen to it now and share your thoughts with us.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Apr 14, 2021 • 36min

SPS 101: Relationships, Radio, And 3 Ring Binder Books: Create A Life You Love & Sell Generate Millions In Revenue with Dan Miller

Get ready for an eye-opening interview with Dan Miller, the renowned author of "48 Days To The Work You Love," as we delve into the secrets of selling self-published books.During our conversation, we explore a range of invaluable insights, including:Dan's remarkable journey of selling $2 million worth of self-published 3-ring binder books within just 18 months.The intriguing story of how he reclaimed the rights to his book from his publisher, leading to greater control and success.Why Dan prioritizes building relationships and leveraging platforms such as radio and podcasts to sell more books and expand his business.The strategic arrangement he made with Dave Ramsey, resulting in the sale of thousands of books and a significant boost in exposure.How to effectively utilize books as a powerful tool for business growth and to foster a movement around your message.Prepare to be amazed by the wealth of knowledge and wisdom shared in this mind-blowing episode. Dan's authenticity and expertise shine through, providing valuable insights for aspiring authors and self-publishers alike. Get ready to embark on a journey of learning and inspiration. Enjoy the episode, and don't forget to apply the insights to your own self-publishing journey!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Apr 7, 2021 • 42min

SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)

Join me in an insightful conversation with John Jantsch, the acclaimed expert behind Duct Tape Marketing. Discover how this unique approach to marketing can revolutionize your book sales strategy.During our discussion, we cover a range of important topics, including:Unveiling the core principles of Duct Tape Marketing and how they can be applied to effectively market your book.Essential tips for developing a comprehensive marketing strategy tailored to your book's goals and target audience.Insightful advice on choosing between traditional publishing and self-publishing, negotiating publishing contracts, and maximizing your publishing journey.Exploring the power of John's book, "The Referral Engine," and how leveraging a book can generate more referrals and expand your speaking opportunities.Valuable lessons learned from John's experience conducting over 300 podcast interviews to promote his book.John's grounded approach and wealth of knowledge will provide you with practical and effective marketing insights to propel your book's success. If you're seeking down-to-earth marketing advice for your book, this episode is a must-listen. Get ready to enhance your book marketing strategy and enjoy the conversation!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Mar 31, 2021 • 42min

SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery

Have you ever considered delving into the world of planners and journals? "No content" books have become incredibly popular, but it takes expertise to create a product that people not only purchase but also continue to use.Join me in a captivating conversation with Cathryn Lavery, the brilliant mind behind Best Self Co and the renowned Best Self Journal/Planner. We delve into a variety of crucial insights, including:Unveiling Cathryn's remarkable achievement of selling over 1 million journals and planners.Unlocking the three essential keys to crafting a product experience that leaves a lasting impression on your customers.Discovering effective strategies to ensure that people not only use your journal or planner but also continue to reap its benefits and make repeat purchases.Gaining valuable knowledge on running a successful Kickstarter campaign and leveraging Kickstarter's promotional power.Deciding whether to sell your products exclusively on your website, through Amazon, or a combination of both.This interview is packed with wisdom and inspiration from an extraordinary entrepreneur, Cathryn Lavery. Don't miss out on this episode, as we delve into the secrets of creating and publishing a highly successful journal or planner. Tune in now and be prepared to be inspired!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Mar 24, 2021 • 42min

SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff

Are you eager to discover the key to becoming a bestselling author? Join me in an engaging conversation with the brilliant Jon Acuff, a renowned author with six New York Times Bestsellers under his belt. Together, we delve into a variety of essential topics that every aspiring author should know.In this episode, we explore:Techniques for injecting humor into your book, even if you don't consider yourself naturally funny.The three crucial keys to developing a bestselling book idea that captures readers' attention.How to avoid the dreaded "kiss of death" pitfalls that can hinder an author's success.The secrets to building a successful and fruitful relationship with your publisher.Jon's personal experiences, including his writing process, marketing strategies, and the behind-the-scenes details of his latest book launch, "Soundtracks."This episode offers an exclusive peek into the world of bestselling authorship, with Jon Acuff sharing his invaluable insights and experiences. Tune in now to gain the knowledge and inspiration you need to pursue your own path to becoming a bestseller. Don't miss out on this enlightening conversation!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Mar 17, 2021 • 49min

SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao

Discover Powerful Book Launch Strategies with Pedro Adao, "The Challenge Guy"Are you curious about the incredible impact challenges can have on your book launch and business growth? Join me in an eye-opening discussion with Pedro Adao, widely known as "The Challenge Guy," as we explore the world of challenges and their remarkable potential.In this episode, Pedro shares his expertise on:The key components of a successful challenge that captivates and engages participants.How to leverage challenges to optimize your book launch and boost book sales.Crafting the perfect challenge: attracting registrants, designing valuable content, and ensuring participant satisfaction.Proven methods for generating six-figure revenue through challenge-based book launches, including insights from our own success at selfpublishing.comIf you're considering incorporating a challenge into your book launch strategy, this episode is a must-listen. Pedro delivers a masterclass in unleashing the full potential of challenges to maximize your book's success. Don't miss out on this valuable opportunity to learn from a true expert in the field. Tune in now!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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