Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

In this insightful episode, I have the pleasure of sitting down with Scott Allan, a long-time Self Publishing School (SPS) coach, SPS student-turned-coach, and author of multiple books that have collectively sold over 200,000 copies!During our conversation, Scott shares his expertise on book relaunches, diving into the following topics:Understanding why your book may not be selling as well as you'd like and alternative approaches to address this issue.Determining whether a book relaunch is the right strategy for you and your book.The top three strategies he has employed to increase book sales.The importance of publishing your book in all three formats (ebook, paperback, and audiobook) and how it can expand your reach.Unveiling the fundamental elements of a bestselling book.Valuable insights gleaned from coaching over 700 authors through more than 5,000 coaching calls.Common traits shared by the most successful students of the Sell More Books program.This episode is a goldmine for authors seeking to enhance their book's sales performance. If you're eager to sell more copies of your book, you won't want to miss this conversation with Scott Allan.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact.During our conversation, John shares his valuable insights on the following topics:The intriguing story behind selling the first 50 copies of his book at $250 each, and how it allowed him to stand out from the noise.Exploring the "giftology" method and its powerful applications in selling books, generating referrals, and nurturing relationships.The importance of scheduling your book launch party prior to commencing the writing process.Unveiling the concept of the 5-year launch plan and its instrumental role in selling over 100,000 copies of his book.How a book can elevate your speaking fees and unlock new opportunities.If you're a speaker, business owner, or simply seeking to deepen your relationships using the power of your book, this episode is for you.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Get ready for an incredible episode as I have the honor of hosting Dr. Henry Cloud, the brilliant author behind the highly acclaimed book "Boundaries" (among many others). We're diving deep into his writing process and uncovering the secrets to crafting a remarkable book that not only resonates with readers but also sells like hotcakes.During our conversation, we explore a wide range of topics, including:The three essential elements necessary for writing a compelling book on any subject.Why it's crucial to steer clear of writing "market-driven" books and what approach to take instead.Dr. Henry Cloud's precise writing process, honed over the creation of 40 books, and how it has evolved over time.The nuances involved in writing an updated and revised version of a book or transforming it into a series, along with Dr. Cloud's personal approach.Unveiling the secrets behind selling a staggering 20 million copies of his books, featuring some unconventional advice.Insights into the role of publishers and why they often fall short in effectively selling books.Prepare to have your mind blown and your writing aspirations ignited as we embark on this enlightening and entertaining journey. Don't miss this episode, and once you've listened to it, I'd love to hear your thoughts!P.S. If you're seeking to immerse yourself in the writing process of one of the most accomplished authors of all time, this episode is definitely for you. Soak up the wisdom and experience, and let it propel your own writing journey to new heights.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Hybrid Publishing: Is it a viable option for authors, or is it just another scam? And why has the focus shifted towards audiobook sales? Have you heard of Audible Originals?Get ready for an insightful conversation as I'm joined by Phil M Jones, the brilliant author behind the highly successful book "Exactly What To Say." In this episode, we cover a wide range of topics, including:Phil's fascinating journey of writing his first book in just 7 days and witnessing it soar to selling a remarkable 1 million copies.Hybrid Publishing: What it entails, how it can help you secure bookstore distribution, and the factors to consider when deciding which hybrid publishing route to take.Unveiling the truth about what actually sells books and why it's crucial to focus on this key aspect.The rising prominence of audiobook sales and the significance of Audible Originals.Ethically gaming the Audible algorithm to boost downloads and listens for your audiobook.Shifting your focus from book buyers to readers and understanding the difference.The unexpected ways in which 1-star reviews can actually help you sell more copies of your book.Mastering the art of knowing Exactly What To Say when people ask how they can support your book.This episode is jam-packed with valuable insights for authors considering hybrid publishing or venturing into the world of audiobooks. Don't miss out on this engaging discussion that will leave you inspired and equipped to make informed decisions about your publishing journey!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

If you're wondering about the most effective way to connect with your target audience for your book or business, look no further than Partnership Marketing. Also known as Affiliate Marketing or Business Development, it offers unparalleled speed and impact. Today, I'm joined by Pedro Mattos, the Head of Business Development at selfpublishing.com, to dive deep into our proven process and how you can apply it to your book.In this episode, we cover a range of essential topics, including:Identifying the right partners to collaborate with for maximum impact.Strategies for securing your first partnership, whether it's an affiliate relationship, podcast interview, speaking engagement, or other valuable opportunities.Pedro's personal experience of achieving viral success for his book within a group of over 10,000 individuals.The unique advantages that immigrants possess when it comes to writing and publishing a book.Navigating the challenges and seizing new opportunities in the post-COVID world.Whether you're well-versed in the realm of publicity and affiliate marketing, or you're feeling completely new to these concepts, this episode is for you. Don't miss out on the chance to learn valuable insights and strategies that can propel your book and business forward through strategic partnerships!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Let's face it: in the world of publishing, the best marketer always comes out on top. Today, I'm thrilled to be joined by Allan Dib, a renowned expert in making marketing simple and effective. In this episode, we delve into the strategies that can transform your book marketing efforts, as well as benefit your business, product, or any other venture.During our conversation, we explore a wide range of valuable topics, including:The power of creating frameworks and their significance in both books and businesses.Shifting your mindset to view book marketing as an ongoing process rather than a one-time event.Unveiling the secrets behind the 1-Page Marketing Plan and how it can revolutionize your book promotion.How writing and effectively marketing your book can seamlessly facilitate the sales process.Exploring opportunities to sell the foreign rights of your book and have it adopted as a textbook in colleges.This interview is packed with actionable insights that will help you simplify your book marketing efforts and remove any feelings of pushiness. Whether you're a marketing skeptic or simply looking for a more streamlined approach, this episode is a must-listen. Get ready to revolutionize your marketing strategies and thank me later!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Are you ready to discover the secrets of using affiliate marketing and partnerships to skyrocket your book sales, all while maintaining integrity and avoiding any scammy tactics? Join me in this exciting interview with Robert Glazer, where we delve into this very topic.In our discussion, we cover a wide range of valuable insights, including:Robert's journey of using books to establish himself as a thought leader and grow his marketing agency, which now boasts over 200 professionals.Demystifying the concept of affiliate marketing and partnership marketing, and understanding how they can supercharge your book sales.Unveiling the truth about PR and its role in book promotion, highlighting the importance of focusing on other strategies.Discovering the one question that will shape your approach to partnership marketing and help you build successful collaborations.This interview is packed with practical advice and actionable strategies that will empower you to leverage affiliate marketing and partnerships effectively. By the end, you'll have a clear roadmap to drive more book sales without compromising your authenticity. Don't miss out on this opportunity—tune in now and share your thoughts with us.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Are you embarking on the journey of writing a memoir but feeling unsure of how to sell copies without the advantage of being a famous author? In this enlightening interview with Justin and Alexis Black, we dive deep into this very topic.During our conversation, we explore a wide range of invaluable insights, including:The remarkable story of how Justin and Alexis sold an impressive 5,200+ copies of their book within just five months.Navigating the challenging process of writing a memoir, particularly when it involves working through personal trauma.Unveiling the "Police Report Method" and offering alternative approaches to crafting an engaging and captivating memoir that reads more like fiction.Discovering the secrets to booking speaking engagements, raising speaking fees, and the "magic question" that maximizes your potential earnings as a speaker.Exploring the benefits of working with local printers to print a significant number of copies, ultimately enabling you to generate more revenue from your book.Reflecting on the impact of growing up within the foster and adoption systems, and how this unique experience influenced their writing and publishing journey.This interview is brimming with inspiration, practical advice, and empowering stories that will resonate with anyone writing a memoir or facing adversity in their lives. Don't miss out on this incredible episode! Listen to it now and share your thoughts with us.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Get ready for an eye-opening interview with Dan Miller, the renowned author of "48 Days To The Work You Love," as we delve into the secrets of selling self-published books.During our conversation, we explore a range of invaluable insights, including:Dan's remarkable journey of selling $2 million worth of self-published 3-ring binder books within just 18 months.The intriguing story of how he reclaimed the rights to his book from his publisher, leading to greater control and success.Why Dan prioritizes building relationships and leveraging platforms such as radio and podcasts to sell more books and expand his business.The strategic arrangement he made with Dave Ramsey, resulting in the sale of thousands of books and a significant boost in exposure.How to effectively utilize books as a powerful tool for business growth and to foster a movement around your message.Prepare to be amazed by the wealth of knowledge and wisdom shared in this mind-blowing episode. Dan's authenticity and expertise shine through, providing valuable insights for aspiring authors and self-publishers alike. Get ready to embark on a journey of learning and inspiration. Enjoy the episode, and don't forget to apply the insights to your own self-publishing journey!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Join me in an insightful conversation with John Jantsch, the acclaimed expert behind Duct Tape Marketing. Discover how this unique approach to marketing can revolutionize your book sales strategy.During our discussion, we cover a range of important topics, including:Unveiling the core principles of Duct Tape Marketing and how they can be applied to effectively market your book.Essential tips for developing a comprehensive marketing strategy tailored to your book's goals and target audience.Insightful advice on choosing between traditional publishing and self-publishing, negotiating publishing contracts, and maximizing your publishing journey.Exploring the power of John's book, "The Referral Engine," and how leveraging a book can generate more referrals and expand your speaking opportunities.Valuable lessons learned from John's experience conducting over 300 podcast interviews to promote his book.John's grounded approach and wealth of knowledge will provide you with practical and effective marketing insights to propel your book's success. If you're seeking down-to-earth marketing advice for your book, this episode is a must-listen. Get ready to enhance your book marketing strategy and enjoy the conversation!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki