Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Mar 10, 2021 • 43min

SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)

Learn how to publish a traditional book with John Lee Dumas, author of "The Common Path to Uncommon Success."In this captivating interview, I am joined by the remarkable John Lee Dumas, renowned host of the Entrepreneurs On Fire podcast and author of the highly acclaimed book, "The Common Path To Uncommon Success."During our discussion, we delve into a wide range of invaluable insights, including:Unveiling the extraordinary story behind John's $350,000 advance for his first traditionally published book.Unleashing the secrets behind garnering over 800 reviews for his initial self-published book.Discovering the keys to selling hundreds of thousands of journals, tapping into an often-overlooked market.Mastering the art of selling bulk copies of your book, as John shares his personal experience of selling over 7,000 copies prior to the official launch.Unveiling the powerful strategies behind creating an irresistible bonus stack that drives book sales to new heights.If you're seeking advanced book launch strategies, this episode is an absolute must-listen. Prepare to be inspired and empowered as John Lee Dumas imparts his wisdom and expertise. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Mar 3, 2021 • 48min

SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman

Joining me today is Gary Chapman, author of "The Five Love Languages" - one of the most successful books of all time with over 15 million copies sold. In this interview with Gary Chapman, we delve into the fascinating journey behind the creation of the 5 Love Languages framework. We also discuss his hilarious first self-publishing story, valuable tips for working with co-authors, strategies for crafting compelling book titles, and insightful lessons learned from writing a memoir. This interview is packed with valuable insights and inspiration. Don't miss out on this incredible episode featuring Gary Chapman, a true luminary in the world of books and relationships. Enjoy!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Feb 24, 2021 • 33min

SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell

Looking to leverage the power of YouTube to boost your book sales? Join me for an insightful interview with Sean Cannell, author of "YouTube Secrets," as we explore the exciting possibilities YouTube offers to authors. In this episode, Sean shares three specific strategies to effectively utilize YouTube for selling more books, drawing from his own experiences and successes. Discover how Sean sold an impressive 65,000 copies of his book and the incredible tactics he employed to generate 2,000 copies in a single month, years after its initial publication. Additionally, Sean reveals the value of publishing an audiobook and provides a genius method to maximize your earnings from audiobook sales. If you're a YouTuber or an author looking to harness the potential of YouTube to promote and sell your books, this episode is a must-listen!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Feb 17, 2021 • 42min

SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards

Join me in this enlightening interview with Ray Edwards, acclaimed author of "How To Write Copy That Sells" and "Permission To Prosper," as we delve into the world of Free + Shipping Funnels. Discover how to set up an effective Free + Shipping Funnel that not only sells books but also fuels the growth of your business. Ray also shares valuable insights on leveraging the power of copywriting to maximize book sales. Additionally, he unveils his proven strategies for selling books over the long term, going beyond the confines of a typical launch week. Furthermore, Ray offers a faith-based perspective on money, business, and selling books, making this episode a must-listen for faith-based authors and entrepreneurs alike. Don't miss out on this incredible opportunity to learn from a seasoned expert in the field!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Feb 10, 2021 • 46min

SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz

In this captivating interview, I sit down with Mike Michalowicz, the brilliant author behind bestsellers like "Profit First," to discuss the powerful strategy of writing a book about your business. Mike shares his remarkable experiences of building multiple seven-figure businesses through the leverage of his books. Our conversation covers a wide range of topics, including:Mike's incredible journey of selling 700,000 copies of his book, negotiating a double advance, and making the bold decision to take control of his publishing journey.The untapped potential of audiobooks and why they are a goldmine in the world of book publishing.The two types of individuals who can play a pivotal role in helping you sell more books and expand your business.The significance of a "backlist" and why it holds the key to sustained long-term book sales.The undeniable advantages of self-publishing if your goal is to generate substantial income from your book.This interview serves as a comprehensive blueprint for entrepreneurs aiming to grow their businesses using the power of books.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Feb 3, 2021 • 39min

SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka

In this captivating interview, I sit down with Nathan Latka, a highly controversial yet undeniably successful figure in the world of book publishing. Nathan's unconventional methods and impressive results have garnered both admiration and criticism from audiences.During our conversation, we delve into Nathan's remarkable journey, exploring how he managed to spark a fierce bidding war among publishers for his debut book as a first-time author. He shares invaluable insights on securing a substantial advance and unveils the exact marketing plan that propelled his book to the prestigious #3 spot on the Wall Street Journal bestseller list.Prepare to be amazed as Nathan reveals the precise emails he sent to publishers, his remarkable ability to consistently secure media appearances on FOX and CNN, and the unconventional decision to speak his book instead of writing it. This interview is a treasure trove of specific tips and strategies that can help you sell more books and achieve unprecedented success.Whether you find yourself in awe of Nathan's methods or skeptical of his approach, this episode is a must-listen for authors seeking actionable advice on how to boost book sales. Tune in and discover the secrets to Nathan's remarkable success!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 27, 2021 • 40min

SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler

In this captivating episode, I have the pleasure of speaking with Sean Vosler, a brilliant marketer who has achieved incredible success by selling an astonishing 25,000 copies of his book, all while defying conventional norms by not even listing it on Amazon. What's more impressive is that Sean has been able to command a price of $37 or more for his book.During our conversation, Sean generously shares his remarkable journey and provides invaluable insights into his effective use of Facebook ads to sell books. He also dives deep into the fundamentals of copywriting, equipping authors with the essential skills needed to craft compelling messages that drive book sales.Prepare to be inspired as Sean's expertise and marketing prowess shine through in this engaging interview. Whether you're an aspiring author or an established writer, Sean's strategies and innovative approach will undoubtedly empower you to sell more books.Get ready to learn from one of the brightest minds in marketing as Sean Vosler reveals his secrets for success. Don't miss this opportunity to gain invaluable knowledge that can elevate your book sales to new heights. Tune in and be prepared to be amazed!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 20, 2021 • 44min

SPS 089: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance

Are you an aspiring fiction author wondering about the income potential of your writing? Look no further! In this captivating episode, I'm joined by Ramy Vance, a seasoned fiction author, who delves into the intriguing world of fiction writing income.During our conversation, Ramy expertly addresses the burning questions that many fiction authors have. Can you truly earn a full-time income from your fiction writing? What steps can you take if your fiction book isn't selling as expected? Should you consider turning your fiction book into a series? Ramy provides insightful answers and practical advice to help you navigate these challenges.Moreover, Ramy shares valuable insights on finding your "Tier 1" readership, writing a better book by understanding genre expectations, and the crucial concept of "Read Through Rate." These topics are essential for any fiction author looking to make a living from their writing.Don't miss this opportunity to gain invaluable knowledge from Ramy Vance, a seasoned fiction author who has experienced the ups and downs of the industry firsthand. Tune in to this episode and gain insights that will help you excel in your fiction writing journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 13, 2021 • 39min

SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick

Brad Lomenick, the former president of Catalyst, one of the largest leadership conferences, joins me in this episode to share powerful book marketing strategies that work even without a big platform. Discover how personalization trumps broad marketing when it comes to successfully marketing your book.During our conversation, we delve into various topics, including leveraging podcast interviews and speaking gigs to sell more books. Brad also shares valuable insights he gained from industry leaders like John Maxwell and Andy Stanley during his time at Catalyst. Additionally, we discuss the distinction between a "Brand Book" and a "Life Story" book and provide guidance on which type of book to write first.This episode is packed with actionable advice and insider tips that will revolutionize your book marketing approach. Whether you're a seasoned author or just starting your writing journey, Brad's expertise will help you navigate the intricacies of book marketing and propel your book to new heights.Don't miss out on this opportunity to learn from one of the industry's top leaders. Tune in now and let me know your thoughts on this enlightening episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 6, 2021 • 39min

SPS 087: How To Sell 2X More Books After Launch Than During Launch Week & Get 100's Of Reviews with Ryan Moran

In this engaging episode, Ryan Moran challenges the conventional approach of focusing solely on the first week of book promotion. Instead, he emphasizes the importance of making a long-term commitment to promoting your book, sharing his own three-year strategy and why it's crucial for authors to do the same.During our conversation, we dive into practical steps for garnering hundreds of reviews for your book within months of its launch, providing actionable insights that anyone can implement. Additionally, Ryan shares valuable tips on selling more audiobooks, including how Amazon's promotion catapulted his book to the impressive #9 spot on the platform.Furthermore, we explore the playbook to effectively sell anything on Amazon, whether it be physical products or books. Ryan's expertise in navigating the Amazon marketplace shines through, offering invaluable strategies for authors seeking success on this prominent platform.This interview is brimming with actionable advice and insider knowledge that will transform your book promotion efforts. Whether you're a new author or an experienced writer looking to optimize your book sales, don't miss this enlightening episode!Tune in now to gain valuable insights from Ryan Moran's expertise in book promotion.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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