
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
Learn how to write an publish a book that changes lives. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.Watch a free training on how to write and publish a book in 90 days here: https://selfpublishing.com/freetraining
Latest episodes

Mar 31, 2021 • 42min
SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery
Have you ever considered delving into the world of planners and journals? "No content" books have become incredibly popular, but it takes expertise to create a product that people not only purchase but also continue to use.Join me in a captivating conversation with Cathryn Lavery, the brilliant mind behind Best Self Co and the renowned Best Self Journal/Planner. We delve into a variety of crucial insights, including:Unveiling Cathryn's remarkable achievement of selling over 1 million journals and planners.Unlocking the three essential keys to crafting a product experience that leaves a lasting impression on your customers.Discovering effective strategies to ensure that people not only use your journal or planner but also continue to reap its benefits and make repeat purchases.Gaining valuable knowledge on running a successful Kickstarter campaign and leveraging Kickstarter's promotional power.Deciding whether to sell your products exclusively on your website, through Amazon, or a combination of both.This interview is packed with wisdom and inspiration from an extraordinary entrepreneur, Cathryn Lavery. Don't miss out on this episode, as we delve into the secrets of creating and publishing a highly successful journal or planner. Tune in now and be prepared to be inspired!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Mar 24, 2021 • 42min
SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff
Are you eager to discover the key to becoming a bestselling author? Join me in an engaging conversation with the brilliant Jon Acuff, a renowned author with six New York Times Bestsellers under his belt. Together, we delve into a variety of essential topics that every aspiring author should know.In this episode, we explore:Techniques for injecting humor into your book, even if you don't consider yourself naturally funny.The three crucial keys to developing a bestselling book idea that captures readers' attention.How to avoid the dreaded "kiss of death" pitfalls that can hinder an author's success.The secrets to building a successful and fruitful relationship with your publisher.Jon's personal experiences, including his writing process, marketing strategies, and the behind-the-scenes details of his latest book launch, "Soundtracks."This episode offers an exclusive peek into the world of bestselling authorship, with Jon Acuff sharing his invaluable insights and experiences. Tune in now to gain the knowledge and inspiration you need to pursue your own path to becoming a bestseller. Don't miss out on this enlightening conversation!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Mar 17, 2021 • 49min
SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao
Discover Powerful Book Launch Strategies with Pedro Adao, "The Challenge Guy"Are you curious about the incredible impact challenges can have on your book launch and business growth? Join me in an eye-opening discussion with Pedro Adao, widely known as "The Challenge Guy," as we explore the world of challenges and their remarkable potential.In this episode, Pedro shares his expertise on:The key components of a successful challenge that captivates and engages participants.How to leverage challenges to optimize your book launch and boost book sales.Crafting the perfect challenge: attracting registrants, designing valuable content, and ensuring participant satisfaction.Proven methods for generating six-figure revenue through challenge-based book launches, including insights from our own success at selfpublishing.comIf you're considering incorporating a challenge into your book launch strategy, this episode is a must-listen. Pedro delivers a masterclass in unleashing the full potential of challenges to maximize your book's success. Don't miss out on this valuable opportunity to learn from a true expert in the field. Tune in now!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Mar 10, 2021 • 43min
SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)
Learn how to publish a traditional book with John Lee Dumas, author of "The Common Path to Uncommon Success."In this captivating interview, I am joined by the remarkable John Lee Dumas, renowned host of the Entrepreneurs On Fire podcast and author of the highly acclaimed book, "The Common Path To Uncommon Success."During our discussion, we delve into a wide range of invaluable insights, including:Unveiling the extraordinary story behind John's $350,000 advance for his first traditionally published book.Unleashing the secrets behind garnering over 800 reviews for his initial self-published book.Discovering the keys to selling hundreds of thousands of journals, tapping into an often-overlooked market.Mastering the art of selling bulk copies of your book, as John shares his personal experience of selling over 7,000 copies prior to the official launch.Unveiling the powerful strategies behind creating an irresistible bonus stack that drives book sales to new heights.If you're seeking advanced book launch strategies, this episode is an absolute must-listen. Prepare to be inspired and empowered as John Lee Dumas imparts his wisdom and expertise. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Mar 3, 2021 • 48min
SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman
Joining me today is Gary Chapman, author of "The Five Love Languages" - one of the most successful books of all time with over 15 million copies sold. In this interview with Gary Chapman, we delve into the fascinating journey behind the creation of the 5 Love Languages framework. We also discuss his hilarious first self-publishing story, valuable tips for working with co-authors, strategies for crafting compelling book titles, and insightful lessons learned from writing a memoir. This interview is packed with valuable insights and inspiration. Don't miss out on this incredible episode featuring Gary Chapman, a true luminary in the world of books and relationships. Enjoy!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Feb 24, 2021 • 33min
SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell
Looking to leverage the power of YouTube to boost your book sales? Join me for an insightful interview with Sean Cannell, author of "YouTube Secrets," as we explore the exciting possibilities YouTube offers to authors. In this episode, Sean shares three specific strategies to effectively utilize YouTube for selling more books, drawing from his own experiences and successes. Discover how Sean sold an impressive 65,000 copies of his book and the incredible tactics he employed to generate 2,000 copies in a single month, years after its initial publication. Additionally, Sean reveals the value of publishing an audiobook and provides a genius method to maximize your earnings from audiobook sales. If you're a YouTuber or an author looking to harness the potential of YouTube to promote and sell your books, this episode is a must-listen!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Feb 17, 2021 • 42min
SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards
Join me in this enlightening interview with Ray Edwards, acclaimed author of "How To Write Copy That Sells" and "Permission To Prosper," as we delve into the world of Free + Shipping Funnels. Discover how to set up an effective Free + Shipping Funnel that not only sells books but also fuels the growth of your business. Ray also shares valuable insights on leveraging the power of copywriting to maximize book sales. Additionally, he unveils his proven strategies for selling books over the long term, going beyond the confines of a typical launch week. Furthermore, Ray offers a faith-based perspective on money, business, and selling books, making this episode a must-listen for faith-based authors and entrepreneurs alike. Don't miss out on this incredible opportunity to learn from a seasoned expert in the field!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Feb 10, 2021 • 46min
SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz
In this captivating interview, I sit down with Mike Michalowicz, the brilliant author behind bestsellers like "Profit First," to discuss the powerful strategy of writing a book about your business. Mike shares his remarkable experiences of building multiple seven-figure businesses through the leverage of his books. Our conversation covers a wide range of topics, including:Mike's incredible journey of selling 700,000 copies of his book, negotiating a double advance, and making the bold decision to take control of his publishing journey.The untapped potential of audiobooks and why they are a goldmine in the world of book publishing.The two types of individuals who can play a pivotal role in helping you sell more books and expand your business.The significance of a "backlist" and why it holds the key to sustained long-term book sales.The undeniable advantages of self-publishing if your goal is to generate substantial income from your book.This interview serves as a comprehensive blueprint for entrepreneurs aiming to grow their businesses using the power of books.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Feb 3, 2021 • 39min
SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka
In this captivating interview, I sit down with Nathan Latka, a highly controversial yet undeniably successful figure in the world of book publishing. Nathan's unconventional methods and impressive results have garnered both admiration and criticism from audiences.During our conversation, we delve into Nathan's remarkable journey, exploring how he managed to spark a fierce bidding war among publishers for his debut book as a first-time author. He shares invaluable insights on securing a substantial advance and unveils the exact marketing plan that propelled his book to the prestigious #3 spot on the Wall Street Journal bestseller list.Prepare to be amazed as Nathan reveals the precise emails he sent to publishers, his remarkable ability to consistently secure media appearances on FOX and CNN, and the unconventional decision to speak his book instead of writing it. This interview is a treasure trove of specific tips and strategies that can help you sell more books and achieve unprecedented success.Whether you find yourself in awe of Nathan's methods or skeptical of his approach, this episode is a must-listen for authors seeking actionable advice on how to boost book sales. Tune in and discover the secrets to Nathan's remarkable success!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Jan 27, 2021 • 40min
SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler
In this captivating episode, I have the pleasure of speaking with Sean Vosler, a brilliant marketer who has achieved incredible success by selling an astonishing 25,000 copies of his book, all while defying conventional norms by not even listing it on Amazon. What's more impressive is that Sean has been able to command a price of $37 or more for his book.During our conversation, Sean generously shares his remarkable journey and provides invaluable insights into his effective use of Facebook ads to sell books. He also dives deep into the fundamentals of copywriting, equipping authors with the essential skills needed to craft compelling messages that drive book sales.Prepare to be inspired as Sean's expertise and marketing prowess shine through in this engaging interview. Whether you're an aspiring author or an established writer, Sean's strategies and innovative approach will undoubtedly empower you to sell more books.Get ready to learn from one of the brightest minds in marketing as Sean Vosler reveals his secrets for success. Don't miss this opportunity to gain invaluable knowledge that can elevate your book sales to new heights. Tune in and be prepared to be amazed!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.