Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Jul 28, 2021 • 34min

SPS 116: What I Learned Launching The Most Successful Books Of The Last Decade with Daniel Decker

Are you curious about the key factors behind the most successful book launches of all time? In today's exciting interview, I sit down with Daniel Decker, a seasoned expert who has orchestrated numerous highly successful book launches. Get ready for a fast-paced discussion packed with valuable insights, including:Daniel's journey of building a book brand alongside Jon Gordon, resulting in an impressive 5 million+ copies soldDiscovering the actual number of copies required to achieve bestseller statusThe power of utilizing effective "launch teams" and how to set them up for maximum impactDefining success during the crucial first week of your book launch, and the essential elements that truly drive salesStrategies for setting up your book to achieve long-term success in the marketHold on tight, as this interview covers a lot of ground in a short amount of time. If you're preparing to launch or relaunch a book, you won't want to miss this episode. Get ready for an insightful and action-packed conversation with Daniel Decker, where you'll gain valuable insights into building a successful book brand.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jul 21, 2021 • 42min

SPS 115: Using Atomic Habits To Write & Publish A Book (And How I Sold 4 Million Copies In 3 Years) with James Clear

Get ready for an incredible interview with the New York Times Bestselling Author, James Clear, renowned for his groundbreaking book Atomic Habits. In this episode, we dive deep into the world of James Clear, exploring his remarkable success and revealing valuable insights, including:Unveiling the secrets behind James Clear's extraordinary accomplishment of selling over 4 million copies of Atomic Habits in less than 3 years!Discovering how you can apply the principles of Atomic Habits to write an exceptional book of your own.Gaining valuable strategies for growing your email list, as James shares his firsthand experience of amassing over 1 million subscribers.Understanding the critical importance of positioning and market potential in determining the success of your book, even before you start writing.Exploring the potential benefits of creating a journal or planner alongside your book and leveraging its impact.Prepare yourself for an absolute gem of an interview. Trust me, this conversation with James Clear is filled with invaluable insights that you won't want to miss. Tune in and discover the secrets to James Clear's phenomenal success, as we explore the world of Atomic Habits and beyond!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jul 14, 2021 • 39min

SPS 114: How To Write A Book If You Have ADHD with Chalene Johnson

Struggling with ADHD while trying to write a book? Trust me, you're not alone. Today's guest, NYT bestselling author Chalene Johnson, understands your challenges all too well. In this candid and insightful interview, we tackle the often overlooked aspects of book writing with ADHD, including:Debunking the misconception that hiring a ghostwriter is the solution to your writing struggles.Discovering practical strategies to adapt your writing process to accommodate ADHD and increase your productivity.Recognizing that ADHD comes in various forms, and there's no one-size-fits-all solution. Embrace the uniqueness of your experience!Understanding the vital role of exercise and a healthy diet in managing ADHD symptoms and combating brain fog.Navigating the complex decision of medication, such as Adderall, and why it's a personal choice that varies from person to person.If you're an aspiring author battling ADHD, this episode is for you. Chalene Johnson brings her expertise and personal experiences to shed light on this often overlooked topic. Don't miss out on the valuable insights and strategies shared in this interview!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jul 7, 2021 • 41min

SPS 113: How To Find A Ghostwriter That Writes A Great Book Without Wasting Time & Money Doing It The Wrong Way with Carol Tice

Ever considered enlisting the help of a ghostwriter to bring your book to life? It's a topic that sparks curiosity and raises questions among aspiring authors. Today, I'm excited to have Carol Tice, a seasoned ghostwriter, join me to address all your burning questions about hiring a ghostwriter. Together, we'll explore the ins and outs of this unique collaboration, including:Deciding if hiring a ghostwriter is the right choice for you and your book.Navigating the pricing landscape and understanding the investment involved in securing a skilled ghostwriter.Gaining insights into the ghostwriting process, from timelines to communication dynamics.Finding a ghostwriter who can authentically capture your voice and style.Learning from common mistakes and pitfalls when it comes to hiring a ghostwriter.If you're contemplating the idea of partnering with a ghostwriter for your book, this episode is a must-listen. Carol Tice's expertise and advice will provide invaluable guidance to help you make informed decisions and avoid potential pitfalls along the way. Don't miss out on this enlightening conversation!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jun 30, 2021 • 34min

SPS 112: How To Turn Your Podcast Into A Book (To Get More Subscribers & Sell More Books) with Nick Loper

Join me in this exciting interview with my friend Nick Loper, the host of The Side Hustle Show and author of The Side Hustle book. Nick has achieved remarkable success by leveraging his podcast to write a book, and in this episode, he shares valuable insights on how you can do the same. Get ready for an enlightening conversation where we discuss:The surprising impact Nick's book had on driving traffic to his website, surpassing even the efforts of rebuilding it.Practical strategies for transforming your podcast into a book that resonates with your audience.Why writing and publishing a book can be a game-changer for podcasters.How Nick effectively utilizes books to kickstart and grow his entrepreneurial ventures.The power of giving away his book for free and its profound impact on expanding his email list, podcast audience, and overall business.And much more!If you're a podcaster or considering launching your own podcast, this episode is a must-listen. Nick Loper's wealth of knowledge and experiences will inspire and guide you on your journey to turning your podcast into a book. Don't miss out on this insightful conversation!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jun 25, 2021 • 39min

SPS 111: How My Real Estate Investing Book Helps Me Close Deals & Get Funding with Hayden Crabtree

Join me in this exciting episode as I chat with Hayden Crabtree, a successful real estate investor, SPS student, and author of "Skip The Flip." Hayden shares his insights on how writing a book can significantly grow your real estate business. Get ready for an informative conversation where we discuss:How Hayden's book has played a crucial role in closing deals and securing funding for his real estate ventures.The surprising story of how he wrote the draft of his book in just one weekend, despite never envisioning himself as an author.Uncovering the secrets behind Hayden's impressive achievement of amassing over 500 reviews within a year.The remarkable impact his book has had, generating nearly seven figures in less than 18 months.And much more!Whether you're an experienced real estate investor or someone looking to leverage a book to grow your business, this episode is filled with valuable insights and practical tips. Don't miss out on the opportunity to learn from Hayden Crabtree's journey and discover how writing a book can propel your success in the real estate industry. Tune in now!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jun 16, 2021 • 42min

SPS 110: Supporting A Cause Or Charity With Your Book Launch (How To & Mistakes To Avoid) with Susie Harder

Join me in this inspiring episode as I sit down with Susie Harder, author of the children's book "Where's My House," which she wrote with the intention of raising funds for children in California who lost their homes during the devastating wildfires. Susie's story is a shining example of how writing a book can make a profound impact on a cause or charity.During our conversation, we delve into the following topics:The significance of donating the proceeds from your book and how it can open doors, increase book sales, and generate publicity.How having a purpose behind your project adds meaning to your work, pushes you out of your comfort zone, and helps you accomplish your book-writing goals.Valuable advice for educators, parents, and anyone working with children who are considering writing a book.Susie's remarkable journey of leveraging her book to make a positive difference in the lives of those affected by the wildfires.Susie's project exemplifies the power of "Leveraged Impact," and it's incredible to witness the number of lives she's positively influencing through her book. If you're contemplating writing for children or have the desire to contribute to a cause with your book, this episode is a must-listen.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jun 9, 2021 • 43min

SPS 109: How To Sell More Books & Make A Full Time Living As A Non-Fiction Author with Scott Allan

In this insightful episode, I have the pleasure of sitting down with Scott Allan, a long-time Self Publishing School (SPS) coach, SPS student-turned-coach, and author of multiple books that have collectively sold over 200,000 copies!During our conversation, Scott shares his expertise on book relaunches, diving into the following topics:Understanding why your book may not be selling as well as you'd like and alternative approaches to address this issue.Determining whether a book relaunch is the right strategy for you and your book.The top three strategies he has employed to increase book sales.The importance of publishing your book in all three formats (ebook, paperback, and audiobook) and how it can expand your reach.Unveiling the fundamental elements of a bestselling book.Valuable insights gleaned from coaching over 700 authors through more than 5,000 coaching calls.Common traits shared by the most successful students of the Sell More Books program.This episode is a goldmine for authors seeking to enhance their book's sales performance. If you're eager to sell more copies of your book, you won't want to miss this conversation with Scott Allan.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jun 2, 2021 • 41min

SPS 108: Giftology, “Love Bombs”, And Why I Have A $250 Book with John Ruhlin (Using Your Book To Build Relationships & Get Referrals)

In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact.During our conversation, John shares his valuable insights on the following topics:The intriguing story behind selling the first 50 copies of his book at $250 each, and how it allowed him to stand out from the noise.Exploring the "giftology" method and its powerful applications in selling books, generating referrals, and nurturing relationships.The importance of scheduling your book launch party prior to commencing the writing process.Unveiling the concept of the 5-year launch plan and its instrumental role in selling over 100,000 copies of his book.How a book can elevate your speaking fees and unlock new opportunities.If you're a speaker, business owner, or simply seeking to deepen your relationships using the power of your book, this episode is for you.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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May 26, 2021 • 53min

SPS 107: How To Write A Perennial Bestseller If You're "Not A Writer" with Dr. Henry Cloud (The Real Secret To Selling 20 Million Copies)

Get ready for an incredible episode as I have the honor of hosting Dr. Henry Cloud, the brilliant author behind the highly acclaimed book "Boundaries" (among many others). We're diving deep into his writing process and uncovering the secrets to crafting a remarkable book that not only resonates with readers but also sells like hotcakes.During our conversation, we explore a wide range of topics, including:The three essential elements necessary for writing a compelling book on any subject.Why it's crucial to steer clear of writing "market-driven" books and what approach to take instead.Dr. Henry Cloud's precise writing process, honed over the creation of 40 books, and how it has evolved over time.The nuances involved in writing an updated and revised version of a book or transforming it into a series, along with Dr. Cloud's personal approach.Unveiling the secrets behind selling a staggering 20 million copies of his books, featuring some unconventional advice.Insights into the role of publishers and why they often fall short in effectively selling books.Prepare to have your mind blown and your writing aspirations ignited as we embark on this enlightening and entertaining journey. Don't miss this episode, and once you've listened to it, I'd love to hear your thoughts!P.S. If you're seeking to immerse yourself in the writing process of one of the most accomplished authors of all time, this episode is definitely for you. Soak up the wisdom and experience, and let it propel your own writing journey to new heights.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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