Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Oct 6, 2021 • 42min

SPS 126: How To Turn Your Nonfiction Book Into A Children’s Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy

Get ready for a delightful journey into the world of children's book writing with the incredible Elaine Ursuy!Elaine, a self-published author and former coach at selfpublishing.com, has captured hearts with her ability to explain complex concepts in a way that even kids can understand. And now, she's taking her talent to new heights by venturing into the enchanting realm of children's book publishing.As a child, Elaine was always told that she would accomplish remarkable things in life, and that prophecy couldn't be more accurate. When the opportunity arose to join selfpublishing.com, Elaine knew it was her calling.Her first book, "Don't Be Weird," was a gem rooted in Gospel teachings. But Elaine's passion and keen observation led her to recognize a need in the market for a fresh approach to teaching children God's teachings. Thus, "I'm Not Weird" came to life in a mere 15 minutes, bursting with inspiration and excitement.In this captivating interview, Elaine shares her invaluable insights on the differences between editing adult and children's books, the various book types, the intricacies of binding and printing, and the unique fulfillment process on Amazon for children's books.You won't want to miss the fascinating details behind Elaine's clever technique of assigning each page a special job within her book. She also reveals how she determined the perfect age range for her target audience and dives into the most challenging phase of writing her enchanting children's book.So, grab your favorite cozy spot, prepare to be charmed, and join us on this delightful journey as Elaine Ursuy shares her wisdom and experiences in the magical realm of children's book writing. Trust us, it's going to be an episode filled with joy, inspiration, and priceless insights that will ignite your own passion for creating captivating stories for children. Tune in now and let the magic unfold!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 29, 2021 • 33min

SPS 125: Live Your Message: Writing A Book That Readers Actually Implement & Turning Your Book Into An Online Course with Marisa Murgatroyd

Get ready for an eye-opening discussion on turning your book into a captivating online course with the brilliant Marisa Murgatroyd!Have you ever wondered how to write a book that not only educates but also motivates readers to take action? A book that not only imparts knowledge but also creates an immersive and enjoyable experience? And most importantly, a book that naturally leads into launching and selling your own online course? Look no further because Marisa has the answers you've been seeking.In this engaging interview, Marisa unveils "The Experience Method" - a transformative approach that empowers authors to achieve remarkable results with their books and seamlessly transition into creating dynamic online courses. Discover the power of motivational structure over traditional chronological structure and how it can enhance reader engagement and implementation.Marisa delves into the four levels of learning and engagement, unlocking the secrets to creating an unforgettable learning experience for your audience. She also shares invaluable strategies on transforming your book into a captivating online course and provides insights on successfully launching your course to secure your first 5-10 sales.If the idea of launching your own online course has ever crossed your mind, this is an interview you won't want to miss. Marisa's wisdom and expertise will inspire and guide you on your journey to transforming your book into a compelling and impactful online course.So, grab a pen, a notepad, and your favorite beverage, and get ready to take notes as Marisa Murgatroyd shares her invaluable insights on turning your book into a captivating online course. Prepare to embark on an exciting adventure where your words have the power to transform lives and create a thriving community of passionate learners. Tune in now and unleash your potential!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 22, 2021 • 58min

SPS 124: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance

Are you dreaming of becoming a successful fiction author and earning a full-time income from your writing? Wondering what steps to take if your fiction book isn't gaining traction in the market? Look no further because this week's episode is packed with insightful answers and valuable advice from the talented Ramy Vance.Join us as Ramy shares his expertise and sheds light on the secrets to becoming a thriving fiction author. Discover the strategies to boost book sales and unlock the potential for a sustainable income from your writing. Ramy reveals the importance of identifying your "Tier 1" audience, those loyal readers who are most likely to connect with your work and become your biggest advocates.Ever wondered about the significance of "genre expectations"? Ramy breaks it down for you, explaining why understanding and meeting these expectations are vital for success in the fiction world. Additionally, he dives into the concept of "Read Through Rate" and why it holds the key to making a living as a fiction author.This episode is brimming with invaluable insights, tips, and tricks to help you navigate the world of fiction writing. Whether you're a budding author or an experienced writer seeking to take your fiction career to new heights, you won't want to miss out on Ramy Vance's wisdom.So grab your favorite notebook, sharpen your pencils, and get ready to immerse yourself in this captivating episode. Tune in now and embark on your journey to becoming a successful fiction author!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 15, 2021 • 45min

SPS 123: The War of Art & Turning Pro As A Writer with Steven Pressfield (Fiction, Nonfiction, and Screenplays)

Hey there! Today's episode is a big one because we have the legendary Steven Pressfield on the show. If you haven't heard of him, then you're missing out on one of the best books on the creative process ever written - "The War of Art".In this episode, we cover a lot of ground and talk about many interesting topics, including:How my experience as a copywriter at an ad agency helped me become a better writerWhether you should write fiction or nonfiction firstHow Steven's experience as a screenplay writer improved his fiction writingWhat "resistance" is and how to overcome it when writing a book (or any project)Common resistance points when writing a bookWhether you should write a novel or a screenplay first (and how to get your book turned into a movie)How Steven stays motivated to keep writing in his 70sSteven is such a funny and engaging guy, and I had an awesome time chatting with him. Don't miss this interview - check it out and let me know what you think!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 8, 2021 • 45min

SPS 122: The Bezos Letters: Writing A Great Research Based Book That Sells Well (And Selling International Rights) with Steve Anderson

Hey there! Get ready for an action-packed episode because today I'm joined by Steve Anderson, the author of "The Bezos Letters" - one of my absolute favorite books from the past few years. We'll dive into the fascinating world of book writing research and also touch on some other interesting topics.During our conversation, we cover a lot of ground, including:Drawing lessons from Jeff Bezos on selling books and growing a companyDeciding between self-help and biography structures for your bookHow I managed to break free from my type 5 Enneagram tendencies (the researcher) to write a great book without spending 5 years on researchNavigating what you can and can't say when writing about others and big companiesThe powerful impact of podcasts in book salesThe value of hiring a publicist and whether it's worth the investmentLessons learned from hiring a media coach and how to effectively pitch the mediaExploring the world of selling foreign rights for your bookTrust me, this interview is action-packed and filled with valuable insights. Don't miss it! Tune in and let me know your thoughts.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 1, 2021 • 43min

SPS 121 - Passion To Purpose- Adding A Nonprofit Arm To Your Book Or Business with Amy McLaren (And Advice For Nonprofits Writing A Book)

Ever had the idea of writing a book to make a greater impact through your nonprofit organization? Or perhaps you've considered starting a nonprofit arm for your business or donating a portion of your book royalties to charity? Well, today's episode with the amazing Amy McLaren is tailor-made for you!During our interview, Amy and I delve into a range of insightful topics, including:The motivating factors that led me to write a book focused on making a meaningful impactHow I strategically launched the book to maximize donations for the nonprofit causeThe question of whether all nonprofits should consider writing a book and why it can be a game-changerThe long-term growth potential of using the book to drive donations and supportExploring the concept of starting a nonprofit arm within your business and understanding the distinctions between a foundation and a nonprofit organizationUnveiling the top three strategies that contributed to successful book sales during the launchTrust me, this episode is jam-packed with inspiration and valuable insights for anyone aiming to amplify their impact through a book. Don't miss out on this incredible conversation with Amy McLaren! Tune in and get ready to make a difference.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Aug 25, 2021 • 45min

SPS 120: Building An Email List, The Long Game & Becoming A Full Time Author with Dorie Clark (Behind The Scenes On My Next Book Launch)

What does it take to play the long game as an author? Why is it crucial to continue marketing your book long after its release? And what common mistake do most authors make when it comes to their marketing strategy?Today, I am thrilled to have my friend Dorie Clark join me for an engaging discussion on these very topics. Dorie, author of the highly anticipated book "The Long Game," shares her valuable insights with us. During our conversation, we cover a wide range of fascinating subjects, including:Dorie's journey of building an impressive email list of over 75,000 subscribers in just a few years, along with a key strategy to help you grow your own email listHow Dorie generates income as a full-time author, and a glimpse into the pie chart of her revenue streamsThree effective approaches to becoming a recognized expert in your fieldThe surprising truth about book tours and their limited impact on book sales, and the alternative approach I'm taking insteadAn inside look at how I'm managing the launch team for my own bookThis episode is packed with valuable insights and practical tips for those interested in growing their email list or learning from Dorie's expertise. Don't miss out on this exciting conversation! Tune in and get ready to level up your author marketing game.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Aug 18, 2021 • 44min

SPS 119: Read To Lead: From Podcaster To Published Author with Jeff Brown (And How To Write A Book From Your Podcast Topic)

Ever wondered if you should turn your podcast topic into a book? Well, today's guest, Jeff Brown from the Read To Lead podcast (which I've had the pleasure of being on a couple of times), has done just that! He recently launched a book with the same name as his popular podcast.During our conversation, Jeff shares valuable insights and tips about his book-writing journey. We delve into various topics, including:The reasons behind Jeff's decision to write and publish a book after years of podcastingTips for collaborating with a co-author and navigating the writing process togetherStrategies for creating a book about a specific topic, even if you initially think you don't have enough contentThe art of securing endorsements for your book and leveraging them to boost salesSound advice for fellow podcasters who are considering writing their own bookThis episode is packed with wisdom and inspiration for podcasters and authors alike. If you're curious about turning your podcast into a book or simply interested in Jeff's journey, be sure to tune in! You won't want to miss it.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Aug 11, 2021 • 39min

SPS 118: How To Create & Launch An Online Course From Your Book (And Get Your First Sales) with Amy Porterfield

Have you ever considered creating and launching an online course based on your book? Or perhaps you're intrigued by the idea of transforming your book into an engaging online learning experience?In today's episode, I'm thrilled to be joined by the incredible Amy Porterfield, who shares her expertise on how to bring your book to life through an online course. Our conversation covers a range of valuable insights, including:Deciding whether to write a book or create an online course firstAmy's motivation for finally embarking on her own book-writing journeyPre-launch strategies to generate excitement and interest for your upcoming courseProven techniques for making initial sales of your course, including a highly effective mechanismKey lessons learned from working alongside Tony Robbins and how it has influenced her book's structureThis episode is chock-full of practical tips and inspiration for anyone considering the creation and launch of an online course. If you've ever contemplated turning your book into an immersive learning experience, be sure to tune in! You won't want to miss it.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Aug 4, 2021 • 44min

SPS 117: Why I Published Six $100 Books I'm Not Selling On Amazon (And How I'm Using Books To Grow The Warrior Movement) with Garrett J. White

Looking to sell more copies of your book and wondering if it's possible to sell a book for $100 without relying on Amazon? Curious about the role books can play in growing your online business?In today's episode, I'm excited to have Garrett J White, the visionary behind the Wake Up Warrior movement, as our guest. We delve into his unique strategies for selling books and cover a range of intriguing topics, including:The unconventional decision to publish six books that aren't available on AmazonHow Garrett successfully sold an impressive 35,000 copies of his $100 bookThe transformative power of books in his personal life and business journey, from being a non-reader to an avid writer and lover of booksHis experience creating a $500 box set of his books, resulting in over 10,000 copies soldThe reasons behind his decision to re-write his books and publish them on AmazonIf you're interested in leveraging books to propel your online business forward, this episode is a must-listen! Tune in and discover innovative strategies to sell more copies of your book and grow your online presence. Warning: explicit languageWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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