Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Dec 16, 2021 • 26min

SPS 136: BEHIND THE SCENES: How I'm Launching My New Book - And How To Get A Copy with Chandler Bolt

Yesterday I launched my newest book: Published. The Proven Path From Blank Page To 10,000 Copies Sold. I'm back with another solo episode this week to talk about: -The 'behind the scenes' of how I'm launching this book -Where you should start when planning your book launch -The MVP Launch vs. Traditional Launch - what are they? which one am I doing? and which one should you choose? -How I'm using 'The Launch Triangle' to launch the book -Why you shouldn't do a Lamborghini Launch (and what to do instead) ...and a lot more. :) I hope you enjoy this episode and a behind-the-scenes look at the launch. Grab a copy of the book this week and be entered to win a trip to Bolt Farm Treehouse Chatanooga: publishedbook.com/giveawayHere are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Dec 10, 2021 • 25min

SPS 135: What I Learned Writing The Second Edition & Preparing To Relaunch My Book "Published." with Chandler Bolt

Today I'm doing the first ever solo podcast episode to teach the behind the scenes of writing and preparing to relaunch my book: "Published. The Proven Path From Blank Page To 10,000 Copies Sold". In today's episode, I talk about: -Why I decided to relaunch the book (and why you should relaunch your book...no matter how successful your launch was) -The 10 lessons I learned about writing and relaunching a book (5 writing lessons, and 5 launch lessons) -A behind the scenes sneak peak of brand new frameworks from the book ...and a lot more! Don't miss this solo episode! P.S. Enter to win a MacBook Air AND get a free copy of the book here: publishedbook.com/giveawayHere are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Dec 1, 2021 • 40min

SPS 134: The Secret To Writing A Quality Memoir That Changes Lives with Lianne Saffer

Hey, fellow memoir enthusiasts! Get ready for an awesome interview with the amazing Lianne Saffer, the author extraordinaire behind the heartfelt book "Please Don't Send Me Flowers" and a proud alumna of selfpublishing.com.During our chat, we dive deep into the world of memoir writing and uncover some real gems of wisdom. Here's what's in store for you:Get ready to hear Lianne's story behind choosing to write a memoir instead of a self-help book (trust me, it's fascinating!), and learn how you can make a similar decision for your own writing journey.We'll tackle the toughest challenges that come with memoir writing and explore strategies to overcome them with grace and resilience.Discover Lianne's sage advice on navigating the delicate task of writing about real people in your memoir, including tips on managing difficult conversations and deciding whether to use their names.Uncover the power of exploring themes in your memoir and learn how to bring out the most compelling aspects of your story that will resonate with readers.Plus, Lianne will share her unconventional tip about reading memoirs before starting your own writing adventure (you won't want to miss this!).If the idea of writing a memoir has been tugging at your heart, this episode is an absolute must-listen, my friends!And here's a little bonus for you: If you're eager to embark on your memoir-writing journey with the support of selfpublishing.com, don't hesitate to book a call with their incredible team. They're ready and waiting to help you bring your memoir to life. Just head over to selfpublishing.com/apply and get started on your writing dreams.Happy listening, fellow memoirists! Let's unleash the power of storytelling together.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 24, 2021 • 43min

SPS 133: How I Write Screenplays & Books While Training For Marathons with Bo Eason (former NFL Standout)

Get ready for a seriously inspiring and fun interview, folks! Today, I had the pleasure of chatting with the incredible Bo Eason, a former NFL standout, screenplay writer extraordinaire, and now a bestselling author. Talk about a true master of reinvention and excellence!During our chat, we dive into the captivating world of screenplay writing and unpack some nuggets of wisdom that'll have you fired up to chase your own writing dreams. Here's what we cover:Ever wondered how Bo manages to write his books and screenplays while conquering 10-mile runs? Prepare to be amazed as he shares his secrets on how to combine writing and running in the most exhilarating way.Brace yourselves, because Bo drops some serious knowledge bombs he learned from one of the greatest screenplay writers of all time. Get ready to take notes, my friends!Discover how Bo's experiences in writing plays and screenplays have actually helped him become a better book author. It's all about tapping into that creative flow and embracing the art of storytelling.And hey, let's address the elephant in the room—marketing. If the thought of promoting your work sends shivers down your spine, fear not! Bo shares some sage advice on what to do if you're not exactly a fan of the whole marketing gig.I had an absolute blast chatting with Bo, and I guarantee you'll walk away from this episode feeling motivated and ready to tackle your own screenplay dreams or turn your book into a blockbuster movie!So, grab your popcorn and tune in to this epic interview. It's going to be a wild ride, my friends!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 17, 2021 • 34min

SPS 132: From Blogger To New York Times Bestseller with Matt Kepnes (aka. Nomadic Matt)

Hey there, fellow bloggers and travel enthusiasts! Get ready for an awesome conversation today as I sit down with the incredible Matt Kepnes, better known as Nomadic Matt, to chat all about turning your beloved blog into a fantastic book.We'll be diving into the nitty-gritty details with a lighthearted and casual vibe. So, grab your favorite cup of joe, kick back, and let's get into it!First off, Matt spills the beans on the key differences between writing for your blog and penning a captivating book. Trust me, folks, it's not as simple as copy-pasting your blog posts into a manuscript. Matt's got some amazing insights to share!Now, get this—Matt discovered a little secret about traditional publishers: they don't exactly handle the whole book marketing gig for you. But fear not, fellow bloggers-turned-authors! Matt reveals his game-changing strategies for getting your book out there and hitting the esteemed New York Times bestseller list. Yep, he's got the inside scoop, my friends!And guess what? We've got even more in store for you during this episode. We'll be dishing out tips, tricks, and hilarious anecdotes about the wild world of travel and blogging. Whether you're an aspiring author or a travel enthusiast, this episode is an absolute must-listen!So, join me and Matt as we crack open the treasure chest of knowledge on turning your blog into a fantastic book. Trust me, folks, you won't want to miss this one! Let's embark on this exciting adventure together!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 10, 2021 • 39min

SPS 131: Get Different With Your Book Marketing: How To Market In A Way That Stands Out with Mike Michalowicz

Hey there, fellow book lovers and marketing enthusiasts! Prepare yourselves for an exciting and captivating discussion as I bring back the one and only Mike Michalowicz to reveal the secrets of book marketing that are as authentic as your quirky self and, most importantly, different from the rest!We're throwing those tired old best practices out the window, my friends, because Mike is here to shake things up and inject some much-needed fun into your book marketing journey.Get ready to embark on a thrilling exploration as we dive deep into the distinction between the medium and the method. Brace yourselves for mind-boggling revelations and strategies that will have you thinking outside the box in no time.But wait, there's more! Prepare to be entertained by Mike's wild and hilarious marketing stories. From The Invisible Email to The Butt Cheek Book Trailer (yes, you heard that right!), he's got some seriously jaw-dropping tales to share. And guess what? He'll also spill the beans on how he managed to sell a whopping 11,000 copies of his latest book in just the first two weeks. It's marketing magic at its finest!But hold on tight, because we're not stopping there. Mike will introduce you to his revolutionary DAD framework—a trifecta of elements that will make your book marketing shine brighter than ever before. Get ready to stand out from the crowd and captivate your audience like a true marketing maestro.And if that wasn't enough excitement, get ready to hear about Mike's latest venture into the world of children's books. He's diving headfirst into this massive business opportunity, and he's got all the juicy details to share with you.So, my friends, get ready for another incredible interview with the one and only Mike Michalowicz. If you're on the hunt for fresh and unconventional book marketing ideas, or if the idea of turning your nonfiction masterpiece into a children's book fills you with excitement, you absolutely cannot afford to miss this episode! It's going to be an absolute blast!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 3, 2021 • 38min

SPS 130: How to Re-Launch Your Book The Product Launch Formula Way with Jeff Walker

Hey there, fellow book enthusiasts! Get ready to dive into the exciting world of book relaunches with none other than the brilliant Jeff Walker, the mastermind behind the Product Launch Formula and a true expert in online product launches.In this episode, we're delving into Jeff's own book relaunch journey, specifically his renowned book "Launch." Brace yourselves for some insider knowledge and captivating insights as we explore the following:The thought process behind Jeff's decision to relaunch his book, and the strategic considerations that came into play.The daring move to switch publishers during the relaunch, and the unexpected challenge of losing all his hard-earned reviews. (Oops!)Jeff's unique writing process for the Updated & Expanded version of his book, where he spills the beans on how he crafted the content to make it even more valuable for his readers.The key differences between the relaunch and the original book launch, uncovering the shifts in strategies and tactics that led to even greater success.Jeff's exciting plans for a 1-year launch strategy, and the fascinating decision to personally record the audiobook this time around.But wait, there's so much more to discover! Jeff will be sharing additional nuggets of wisdom, insider tips, and inspiring stories throughout the episode.So, whether you're considering a book relaunch of your own or you're eager to learn how to leverage the power of Jeff's Product Launch Formula to catapult your book's success, this is the episode you simply can't afford to miss! Get ready for a thrilling adventure into the world of book relaunches and discover the strategies that can take your book to new heights of success. Let's dive in!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 27, 2021 • 42min

SPS 129: How I Self Published My Way To 1M+ Copies Sold And $10M+ In Business From My Book with Michael Bungay Stanier

Hey there, book lovers! Get ready to supercharge your book sales with insights from the incredible Michael Bungay Stanier, the mastermind behind the phenomenal leadership book "The Coaching Habit."In this mind-blowing interview, we're diving deep into the secrets of his book's success and uncovering strategies to boost your own book sales. Brace yourselves for some serious wisdom and jaw-dropping revelations as we explore the following:The surprising decision to self-publish "The Coaching Habit" after facing rejection from a previous publisher, despite selling a whopping 100,000 copies of his first book. (Talk about taking matters into his own hands!)The four key reasons behind the remarkable sales of his book, unlocking the secrets to capturing readers' attention and driving massive sales.The power of committing to a "1-year launch" strategy, unraveling how Michael utilized this approach to maximize his book's impact and sales potential.Prepare to be astonished as Michael shares how he has sold over a staggering 1 million copies of his book and generated a mind-blowing $10 million in revenue from his literary masterpiece.Discover the secrets of Amazon A+ and how Michael leveraged this powerful tool to make his book page pop and entice even more readers.But wait, there's more! Michael will be dishing out a treasure trove of additional insights, mind-blowing stories, and invaluable tips throughout the interview.Believe us, this interview is off-the-charts incredible! Michael Bungay Stanier is not only one of the most successful self-published authors in the game, but he's also the author of one of our absolute favorite books. You do not want to miss this mind-blowing interview. Buckle up and get ready to skyrocket your book sales to new heights of success!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 20, 2021 • 40min

SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison

Hold on tight, folks, because this episode with Anthony Morrison is going to blow your mind!Now, we know what you might be thinking: "Infomercials? That's not for me!" But trust us when we say this episode is jam-packed with invaluable insights that go far beyond infomercials alone. Anthony spills the beans on the secrets to running a wildly successful infomercial, while also dropping some major knowledge bombs that will revolutionize the way you sell your book. So, before you dismiss it, let us give you a taste of what's in store:Get ready to harness the power of storytelling and emotion in your sales game, whether you're selling a revolutionary product or your very own book.Discover why it's crucial to speak directly to one person when promoting your book and how this personal touch can skyrocket your sales.Brace yourself for a laugh-out-loud moment as Anthony recounts his encounter with QVC, where laughter quickly turned into triumphant success.Prepare to be amazed as he reveals how he filmed his first infomercial with the legendary Marc Victor Hansen on a shoestring budget in none other than Mississippi.And, oh boy, get ready for the secret sauce that unlocks profitable TV ads, turning your book into a sales powerhouse.So, even if infomercials aren't on your radar, this episode is a goldmine of insights that will elevate your book marketing game to new heights. Whether you're considering running an infomercial, a TV ad, or even a captivating webinar for your book, you absolutely cannot afford to miss this episode!Trust us, it's going to be mind-bending, eye-opening, and downright unforgettable. Get ready to revolutionize your book marketing strategy and tune in now!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 13, 2021 • 53min

SPS 127: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)

One of the most asked questions when it comes to publishing is whether to go the traditional or self publishing route. Ruth Soukup has done both and is here to share both her experiences and her recommendations. Ruth is a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast amongst so many other things. After blogging for several years she decided to write a book and so started her journey into publishing.A friend of hers referred her to an agent and after paying thousands to have a book proposal written up, her blog exploded. While she was in the process of pitching one book, she decided to write and self publish, How to Blog for Profit. She kept being asked the same question over and over again and the book was born.She received amazing feedback on the book and later built Elite Blogging Academy to further help her audience learn to create a source of income from their blogs. By the time her traditionally published book came out, she’d written and self published another book.Ruth signed a contract with her publisher for two books and after she fulfilled her obligations, swore she would never go the traditional route again.Later on she did end up going the traditional publishing route one more time, but is now completely done with it. She has more control over her self published books and she receives almost 100% of her royalties. Listen in as she shares her experiences from both sides of the publishing world and why, for her, self publishing makes the most sense. She stresses that the way in which you publish your book needs to align with your overall goal for that book. Is your book meant to be an introduction to your company or are you publishing so that you can be labeled an author? Do you plan on writing more than one book and want to be able to use earlier books in your marketing? Are you building a business rather than JUST becoming an author. If you’re on the fence about which publishing journey you want to take, then you need to listen to this episode. Ruth lays it all out there so that you can Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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