The Shift Spotlight!

Your host, Winter Baserva, talks with the Managing Director of Massey and Company CPA, Gary Massey. Massey and Company CPA, based in Atlanta, GA, provides tax preparation, strategic tax planning, and tax representation services throughout Georgia and in states across the country. They prepare IRS tax returns and state tax returns for individuals, partnerships, S corporations, C corporations, nonprofits, trusts, and estates. Massey and Company CPA also handles quarterly taxes for small business owners, independent contractors, and real estate investors.Massey and Company CPA's tax preparation services are governed by the highest levels of ethics and due diligence mandated by the AICPA and the IRS. Their tax planning services are creative and above all forward looking. They are always thinking of creative ways to legally minimize taxes for their clients. To learn more about Gary's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the CEO of Information Experts, Adam Levin. Information Experts works with you every step of the way, from strategy and objectives through program launch and implementation. They create and manage your platforms, campaigns, programs, or projects. Or whatever piece of the puzzle you need to succeed. Regardless of their focus, they produce extraordinary work and measurable results. They base their structured approaches on globally recognized Project Management standards.They are experts at producing practical and effective design and marketing solutions that offer your audiences fresh perspectives. Whether your objective is to develop a compelling brand, enhance your website, or market to a particular audience, Information Experts is here to help.To learn more about John's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the President of LogicSpree, John DeShazer. Salesforce can be complex. The cost of complexity? Sunk licensing fees, missed sales opportunities, and dissatisfied customers. LogicSpree understands these costs and has developed a reputation for transforming the complex into the simple and converting the simple into success. LogicSpree is the only analysis-driven Salesforce professional services firm that specializes in Salesforce success for small and mid-market businesses.Logic Spree, a professional services firm specializing in Salesforce, maximizes Salesforce’s potential and drives additional revenue by aligning Sales processes. They deliver innovation and set the tone for customer experiences with out-of-the-box Salesforce configurations and custom Apex code.To learn more about John's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the CEO of Norhart, Mike Kaeding. At Norhart, their focus is to design an exceptional resident experience end-to-end. They build more than just apartments. They are creating a better way for people to live. Norhart is continually expanding its reach and setting its standards exceptionally high to elevate its organization and its people. Norhart's prime directive is to build exceptional apartments that create a better way for people to live. They are hyper-focused on creating a best-in-class customer experience for our residents.To learn more about Mike's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the CEO of Titan Digital, Cash Miller. Titan Digital is a full-service agency, their website designs and marketing plans are structured to take the burden of building an effective online presence completely off their clients’ shoulders.Their Titans are experts in digital marketing, so you don’t have to be. They are creators, innovators, good listeners, and people-persons who will pursue your project with the same passion you have for it.To learn more about Cash's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the Founder and Principal consultant of Seeker Solution, Jamie Seeker. Seeker Solution works face-to-face with you and your team, remotely as needed, to achieve and sustain transformational impact over time. They help you put the right business processes in place and work with your teams to make your organization capable of driving and sustaining the change—even long after they are gone.Their work anchors in your vision, carefully understanding your organization and culture to deliver tangible results through practical, hands-on partnership and implementation. They focus on building your internal capabilities to unlock your potential and help establish the tools, processes, and skills you need to flourish now and in the future.To learn more about Jamie's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with The Founder of Entrepreneurs United, John St. Pierre. John St. Pierre is not just an entrepreneur; he's a business coach, author, and the owner of a private holding company that consists of five privately held businesses. His role as the chairman involves helping entrepreneurs scale their businesses and achieve their goals. He also invests in and acquires small to medium-sized businesses looking to take the leap to the next level.John's journey hasn't been without its share of challenges. He shares a painful experience of growing a company for over 15 years, reaching over $50 million in revenue, and then losing it all in one day. This setback forced him to reflect on his mistakes and learn from them. He applied these lessons to his current venture, successfully growing his company by 505% in the past three years.To learn more about John's work, click HERE, HERE, and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the Franchise Owner of Massage Heights, Kasey Kohtala. At Massage Heights, it is their goal to elevate the lives of the people they touch by caring for the mind, body, and spirit. As a company committed to the well-being of everyone who visits their Retreats, they are passionate about maintaining relationships with their guests, members, team members, franchise owners, and the rest of their Massage Heights family. They are loyal to their guests and invest love and positive energy into everything they do for them. Their company is diligent in its pursuit to provide an elevated experience for everyone they touch.To learn more about Kasey's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Welcome to The Shift Spotlight! In this kickoff episode, Josh Elledge of UpMyInfluence interviews the host of the show, Winter Baserva. Winter and Josh discuss how the podcast has re-branded in name and mission. The future vision of the show is to spotlight the zones of genius from a variety of leaders and executives. Wins and failures are equally important learning experiences for business owners to share with others, and these stories are celebrated on the show!Winter and the team at The Shift Spot have worked with a plethora of executives and business owners from numerous verticals. Ken Paskins, the founder of the show, and Winter strive to help business owners hit their goals faster by optimizing their peak performance. Join us at The Shift Spot , the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE!

📢 Master the Art of Measurement: Unleash the Power of KPIs and OKRs for Ultimate Success! 🎯💪Ready to drive unprecedented success for your team? Learn the secrets of effective management and create a high-performance environment with clear expectations, accountability, and exceptional results. 🚀In this episode, we cover:✅ Drive clear expectations for your staff.✅ Best practices for using KPIs and OKRs.✅ The 5 basic rules of KPIs.✅ Why numbers matter: Quantitative vs Qualitative.And much more!Don't miss out on exclusive opportunities like this to learn from industry experts, gain practical skills, and network with professionals. Join us at The Shift Spot , the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.