The Shift Spotlight!

This episode covers how to exceed your revenue goals through sales & marketing and lead generation!This also covers: · How to create inbound, outbound, omnichannel lead generation programs.· Why lead qualification by MQL & SQL matters.· The simple trick to creating engaging content.· How to leverage people and technology to achieve your lead generation goals.· Q&A on all things lead generationHosted by The Shift Spot, where business owners go to make radical shifts in business and in life!About the Speaker: Jim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue. Jim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue. Jim currently lives in Boulder, CO and is an avid cyclist and skier.The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!

This episode is all about how to make your business a sales machine so you hit your financial goals! Specifically through Revenue Enablement  & The Customer Lifecycle!We’ll be covering:What is the customer lifecycle and why it matters.How to identify the exact target market for your product or services.Discover your ideal customer profile so you are spending your marketing dollars efficiently.What are the buyer personas and how to sell to them.How to structure your internal team to attack these markets.Q&A on all things Revenue EnablementHosted by The Shift Spot, where business owners go to make radical shifts in business and in life!About the Speaker:Jim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue.Jim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue.Jim currently lives in Boulder, CO and is an avid cyclist and skier.The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!

Do you want to get your employees productive….FASTER! Then learning how to onboard can make a world of difference. In this episode, 20-Year HR Veteran will be covering:Why is it your fault your new employee’s suck!Fatal mistakes made in the onboarding process and how to avoid them.How to onboard with today’s remote workforce.How to create a sense of community with the right onboarding process.Q&A on all things onboarding.Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!About the Speaker: Aaron Carr has specialized in operations and transformation in the HR space for 20 years (and he still enjoys it). He has worked as both a consultant and as an employee helping companies from start up to $100 million in revenues across a variety of verticals. Aaron is SPHR (senior professional of human resources) certified, which gives him expertise in effective recruitment and selection techniques, the basics of compensation of benefits and talent development, managing employee performance and more.The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!

Co-Founders Ken Paskins & Winter Baserva discuss their why for creating The Shift Spot and how it can help business owners become more efficient, gain more time and lead better, so they STRESS LESS!Learn more at: TheShiftSpot.com The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!

Do you want to make better and faster hiring decisions while avoiding risk and costly mistakes? If so, this episode is for you!20-Year HR Veteran will be covering: What HR technology you need and why!How to get actionable workforce analytics at your fingertips!How to streamline your onboarding through HR technology. Q&A on all things HR technology.Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!About the Speaker:Aaron Carr has specialized in operations and transformation in the HR space for 20 years (and he still enjoys it). He has worked as both a consultant and as an employee helping companies from start up to $100 million in revenues across a variety of verticals. Aaron is SPHR (senior professional of human resources) certified, which gives him expertise in effective recruitment and selection techniques, the basics of compensation of benefits and talent development, managing employee performance and more.The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!

Do you wonder why your employees are not executing your vision the way you want it done? Do you know the anatomy of an effective meeting structure so that it supports the culture you want? If you don't know (or aren't sure) to the answer to these questions, then this episode is for you!20-Year HR Veteran will be covering why Culture Cadence matters and how to utilize a Culture Cadence to promote co-operation and innovation which leads to a great place to work for your employees (which helps you as the owner run a great business and attract the RIGHT talent).Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!About the Speaker: Aaron Carr has specialized in operations and transformation in the HR space for 20 years (and he still enjoys it). He has worked as both a consultant and as an employee helping companies from start up to $100 million in revenues across a variety of verticals. Aaron is SPHR (senior professional of human resources) certified, which gives him expertise in effective recruitment and selection techniques, the basics of compensation of benefits and talent development, managing employee performance and more. The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!