Scent World

Scentbird
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Jul 18, 2024 • 16min

Vanilla Scents are Having a Moment | Part 2 ft. @paulreactss [Bonus]

Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or that first sip of a vanilla latte—pure bliss, right? Lately, it feels like every perfume brand is jumping on the vanilla bandwagon, releasing scents that elevate and showcase its versatile charm. Whether mixed with florals, spices, or woods, vanilla adds that soft, sophisticated touch that’s simply irresistible. The result? A burst of new, delicious scents celebrating vanilla’s timeless appeal.Our bonus “Having a Moment” series dives into what’s trending in the fragrance world. In this two-part episode, Scentbird’s Marianne Mychaskiw is back with TikTok star Paul Fino, a.k.a. @paulreactss. As true “gourmand girlies,” they share their favorite vanilla scents and reveal Jennifer Hudson’s iconic signature fragrance, now finally back on the market.Scents Mentioned:Vanilla Vibes by Juliette Has a GunCookie Butter by SkinpotionVanilla Skin by PhlurMissing Person by PhlurIsland Vanilla by PacificaViva Vanilla by Bath & Body WorksEilish by Billie EilishVanilla | 28 by KayaliWild Madagascar Vanilla by Bath & Body Works7 Summers by Dime BeautyCloud by Ariana GrandeDirty Coconut by HereticAri by Ariana GrandeSoak in all of our audio and video content at https://podcast.scentbird.com.
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Jun 20, 2024 • 42min

Ditching Gender Labels in Fragrance, with The Phluid Project's Rob Smith

They say, “don’t quit your job after your first Burning Man,” but that’s exactly what Rob did. He left behind a successful career as a retail executive and went on a journey to reconnect with himself. It was during a plant ceremony that he gained clarity on a new life purpose: opening a gender-free shopping environment. Less than a year later, in 2018, he launched The Phluid Project, a queer-centric store in New York City, the first of its kind, blending fashion, community, and activism. More recently, this vision has expanded to fragrance with a collection of four scents that blend feminine and masculine notes and break down barriers to self-expression.In this episode, Rob sits down with Brittney Jackson Mosley, who runs integrated marketing at Scentbird. He talks about his most popular scents (including a bestseller that’s perfect for summer), opens up about his journey embracing his full self, and answers intimate questions from his TikTok community.Highlights:• A life-changing Burning Man experience• The plant-based ceremony that “birthed” Phluid• Dissolving artificial labels• The “third gender” in indigenous wisdom• Phluid’s gender-free NYC fashion store• Queer-centric vs. queer exclusive• How Rob learned to embrace his full self• Mixing traditionally masculine and feminine notes• Transcend: dragon fruit and palo santo• Balance: the strongest Phluid scent• Intention: the newest (and bestselling) scent• Humanity: a great summer vibe• A super collaborative way to develop scents• Rob answers questions from his TikTok community• “Will it be easier to accept that some family will never support me?”• “How do you find queer communities in real life?”• “How do I express my gender fluidity in the corporate world?”• “How do you find the energy to keep going?”Featured Fragrances:Intention by The Phluid ProjectHumanity by The Phluid ProjectTranscend by The Phluid ProjectBalance by The Phluid ProjectSoak in all of our audio and video content at https://podcast.scentbird.com.
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Jun 6, 2024 • 46min

House of Bō Founders on Mexican Artistry & Slow Perfumery

“It was surprising to see a couple of beauty rookies do everything right,” says James Manso as he reflects on his first encounter with House of Bō. Over tacos and margaritas, co-founders Bernardo Möller and Giancarlo Pérez opened up about their vision for the brand: fusing Mexican artistry with slow, experiential perfumery. Since launching in 2021, they’ve created sophisticated takes on a rose (Rosario), an oud (Infinitoud), and, more recently, a gourmand (Bombón).In this episode, the duo sits down with James, Beauty Market Editor at WWD and Beauty Inc. They talk about collaborations with some of the world’s greatest perfumers, their approach to hand-sculpting every bottle top, and the story behind their newest collection. At the end, they play a game that challenges them to reveal each other’s go-to scents.Highlights:• Meeting over tacos and margaritas• An “a-ha!” moment on a Dominican Republic vacation• “My Dad’s passing changed the course of my life”• Collaborating with Rodrigo Flores-Roux• The name "House of Bō"• Hand-sculpting bottle tops• Introducing the new collection• Oro Verde, a green amber that takes you to the jungle• Sources of inspiration• The idea for Rosario• Casa Blanca, a woody/fruity scent by Frank Voelkl• Bombón, a fancy take on a gourmand by Honorine Blanc• What drew Bernardo to Crave by Calvin Klein• Cool Water by Davidoff• Black Orchid by Tom Ford• Scent Connection, Soulmate Edition• Espiritu, the most visceral House of Bō scent• Daily fragrance rituals• Fragrance primer• Fragrance as self-expressionFeatured Fragrances:Espiritu by House of BōInfinitoud by House of BōRosario by House of BōOro Verde by House of BōBombón by House of BōCasa Blanca by House of BōSoak in all of our audio and video content at https://podcast.scentbird.com.
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May 23, 2024 • 26min

NEST New York’s Enchanting World, with Laura Slatkin (Part 2 of 2)

Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant fan-favorite and remains their #1 bestseller after more than three decades.In 2008, Laura launched NEST New York, collaborating with master perfumers to create a collection that spans home and fine fragrance. Harry continues to run Slatkin & Co, which includes Homeworx and four other brands.Hosted by Scentbird’s Brittney Jackson Moseley, this episode is split into two parts:In Part 1, Laura and Harry open up about the highs and lows of building businesses together, reveal that they didn’t like each other at first, and share the secret to a long and happy marriage. They bring us into their enchanting lifestyle, give us an intimate tour of their home, which doubles as a fragrance testing lab, and share their tips for scenting different rooms to create a sensory paradise for family and friends.In Part 2, Laura shares an inside look at the NEST New York collection, starting with the 18th-century English artist who inspired the brand’s iconic botanical paintings. She’ll touch on the viral Madagascar Vanilla perfume oil, the crowd-pleaser Grapefruit candle, and the stunning new Lychee Rose fine fragrance. Hear her reaction to a surprising Andy Cohen moment and learn how she recommends layering with perfume oils.Part 2 Highlights:• Inspiration from 18th-century botanical paintings• The Sephora meeting that changed everything• Perfume oils, a new way to wear fragrance• Why fine fragrance took off during Covid• Bamboo, the #1 bestseller for 32 years• Naming fragrances in a different way• Grapefruit and the “recipe” for a great cocktail party• The secret behind NEST New York candles• Converting to sustainable packaging• Scenting 5th Avenue with the iconic Holiday scent• A surprising Andy Cohen moment• Lychee Rose, a stunning new rose fragrance• Madagascar Vanilla, the perfume oil that went viral• The best way to wear perfume oil• Seville Orange, with hand-picked oranges• How to layer scents• What’s next for NEST New YorkTo watch the video version on YouTube, go to https://podcast.scentbird.com/episode/39.
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May 23, 2024 • 40min

The Magic of Home Fragrance, with Laura & Harry Slatkin (Part 1 of 2)

Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant fan-favorite and remains their #1 bestseller after more than three decades.In 2008, Laura launched NEST New York, collaborating with master perfumers to create a collection that spans home and fine fragrance. Harry continues to run Slatkin & Co, which includes Homeworx and four other brands.Hosted by Scentbird’s Brittney Jackson Moseley, this episode is split into two parts:In Part 1, Laura and Harry open up about the highs and lows of building businesses together, reveal that they didn’t like each other at first, and share the secret to a long and happy marriage. They bring us into their enchanting lifestyle, give us an intimate tour of their home, which doubles as a fragrance testing lab, and share their tips for scenting different rooms to create a sensory paradise for family and friends.In Part 2, Laura shares an inside look at the NEST New York collection, starting with the 18th-century English artist who inspired the brand’s iconic botanical paintings. She’ll touch on the viral Madagascar Vanilla perfume oil, the crowd-pleaser Grapefruit candle, and the stunning new Lychee Rose fine fragrance. Hear her reaction to a surprising Andy Cohen moment and learn how she recommends layering with perfume oils.Part 1 Highlights:• Laura & Harry, the Queen & King of home fragrance• How scent keeps Laura & Harry’s romance alive• What did their first date smell like?• Harry smelled like… a construction worker!?• The secret to their 30+ years of marriage• Putting home fragrance on the map• The journey from Wall Street to fragrance• What it was like to buy a scented candle• A mishap while pitching to Neiman Marcus• Bamboo, the #1 bestseller for 32 years• How Harry’s nose gets him into trouble• “Our home is a testing lab”• How they scent their home• Scenting the living room• Scenting the dining room• After dinner, it’s time for this kind of scent• The worst thing a guest can do• Scenting the bedroom• Reacting to family photos & videos• An adorable mother/daughter moment• A 19th century “campaign” bed• A family photo by Douglas Friedman• Their son David’s chicken farmTo watch the video version on YouTube, go to https://podcast.scentbird.com/episode/39.
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May 16, 2024 • 14min

Beyoncé, Paris, & Britney Fragrances are Having a Moment, with @paulreactss [Bonus]

From the early 2000s to today, celebrity fragrances have played a major role in pop culture, capturing the essence of our favorite stars in a bottle. Whether it's the nostalgia of a classic or the excitement of a new release, these scents have become legendary in their own right.Kicking off our bonus “Having a Moment” series, where we bring you the latest fragrance trends, TikTok sensation @paulreactss returns with Scentbird’s Marianne Mychaskiw. They reminisce about the most iconic celebrity fragrances of our time, from Paris Hilton to Ariana Grande, and react to Beyoncé’s new release, Cé Noir.Highlights:• Heiress by Paris Hilton• Rosé Rush by Paris Hilton• Curious by Britney Spears• Ari by Ariana Grande• Cloud by Ariana Grande• Moonlight by Ariana Grande• Kim Kardashian by Kim Kardashian• Nude Soleil by KKW Fragrance• Cé Noir by Beyoncé• Pulse by Beyoncé• Heat by Beyoncé• Fame Monster by Lady Gaga• Paul: “Fragrance has given me a confidence I didn’t have”Soak in all of our audio and video content at https://podcast.scentbird.com.
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May 9, 2024 • 54min

The Mystical Power of Trees, with Scents of Wood's Fabrice Croisé

“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.In this episode, Fabrice sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal.Highlights:• Intro: L'Oréal and EB Florals• Why woods?• The Scents of Wood origin story• The HR Manager who changed Fabrice’s life• Early 2000s celebrity fragrance craze• An “aha! moment”: aging fragrances in wooden barrels• Using 100% of the fragrance• Truly vintage scents• The bottles: the “heart” of the forest?• 3 different brand names• The history of forest bathing• How to practice forest bathing• A unique way to brief perfumers• “What’s your personal forest?”• Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut• The fragrance inspired by humans’ early scent exploration• The fragrance a famous perfumer created for himself• Fragrances Fabrice has been wearing lately• Scent Connection, Woods Edition• Are certain woods easier to work with?• Introducing “neuroscents” from Scentbird x Scents of Wood• Creating beauty in the worldFeatured Fragrances:Sandalwood in OakOrange in ChestnutPlum in CognacCypress in OakScentbird x Scents of Wood Scents {New!}Soak in all of our audio and video content at https://podcast.scentbird.com.
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Apr 25, 2024 • 54min

How '90s LA Grunge Led to the First Clean Fragrance Brand, with Rosie Jane

What did Los Angeles’ grunge era smell like? Rosie Jane Johnston remembers well. After moving to the city from Sydney in the 1990s, she built a career as a celebrity makeup artist and created Leila Lou as her “calling card.” Little did she know this scent would lead her to launch By Rosie Jane in 2010 as the first clean fragrance brand. Bringing a casual, down-to-earth approach, she wants it to feel like wearing your “favorite jeans and white tee.”In this episode, Rosie sits down with Marianne Mychaskiw, who runs communications at Scentbird. She debunks common myths about clean fragrance, reveals what makes her scents feel like a “second skin,” and tells the story behind her latest piña colada-scented fragrance.Highlights:• Rosie, the queen of clean fragrance• Leila Lou, the “gateway drug”• Fragrance as Rosie’s “calling card” as a makeup artist• Timeless fragrances• Making fragrance more casual• Leila Lou: pear, jasmine, fresh cut grass• Rosie’s definition of “clean”• What did LA smell like in the ‘90s?• What did growing up in Sydney smell like?• Cigarettes, gasoline, and the LA grunge scene• Life has a way of surprising you• Dulce, inspired by the ‘90s: vanilla, woods, musk• What makes Rosie’s fragrances feel like “second skin”• Applying fragrance and perfume oils• Rosie, a true skin scent: musk, sweet rose• A look into Rosie’s creative process• Behind the scenes of By Rosie Jane’s HQ• How to smell like a piña colada? Missy, the new release• The hardest fragrance to create• Debunking 4 common clean fragrance myths• Scent Connection: iconic women and what they smell like• Make-A-Wish: collaborating with a very special young perfumer• Using beauty and scent for goodFeatured Fragrances:Leila Lou By Rosie JaneRosie By Rosie JaneDulce By Rosie JaneMissy By Rosie JaneSoak in all of our audio and video content at https://podcast.scentbird.com.
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Apr 11, 2024 • 37min

Nicole Miller on Meeting Elizabeth Taylor & Launching a New Peach Fragrance

Nicole Miller is one of the most legendary names in fashion. She started out in the early ‘80s with runway shows that became the talk of the town, showcasing the biggest supermodels of the time: Naomi Campbell, Linda Evangelista, and Tyra Banks. Nicole’s designs don’t just walk the runways — they’re worn by the likes of Beyoncé, Angelina Jolie, and Cyndi Lauper, each piece telling its own story of elegance with a hint of rebellion. Alluring and distinctly memorable, her fragrances have carried on this sensibility for many years, and she has just released a new collection: a 4-piece set that is the perfect accessory for every moment.In this episode, Nicole sits down with Marianne Mychaskiw, who runs communications at Scentbird. She talks about meeting Elizabeth Taylor, designing Barbie dolls in the '90s, and what makes “French girl beauty” special.‍Highlights:• Nicole’s impact in fashion• 70s fragrances from Cacharel & Bonne Bell• The only scent Nicole’s Parisian mother wore• Developing the Nicole Miller signature look• “I make clothes with an engineer’s mind”• American vs. French culture• The first fashion show: Naomi Campbell & Linda Evangelista• Dressing Cyndi Lauper for her world tour• Designing Barbie dolls• The “French girl” beauty vibe• Nicole’s iconic first vanilla fragrance• A men’s fragrance: lemon & leather• Nicole’s new 4-piece set• Lueur de la Ville• Sirène• Nectar de Pêche• Mystique• The ombré bottles• How Nicole wears fragrance• Fragrance now vs. then• Nicole’s classic floral fragrance• Frenzy, a fruity scent with a Celtic knot bottle• “You want them to ask, ‘what are you wearing?’”• Meeting Elizabeth Taylor• Dressing Angelina Jolie, Joss Stone, & Beyoncé• Using fragrance to claim your power‍Featured Fragrances:Nicole Miller on Scentbird‍Soak in all of our audio and video content at https://podcast.scentbird.com.
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Mar 28, 2024 • 50min

An Inside Look at Scentbird, with Founder Mariya Nurislamova

To try new fragrances, it was common to make a trip to a department store perfume counter. In came Scentbird. In 2014, Mariya and her co-founders built a scent recommendation platform. Soon people started asking to sample the fragrances, and almost five iterations later, the idea came to be: a 30-day supply of a fragrance of your choice. Today Scentbird offers 800+ fragrances to 700,000+ monthly subscribers in the U.S. and Canada. “We’re just getting started,” says Mariya, reflecting on the extraordinary growth and eying expansion to Europe.In this episode, Mariya sits down with guest host Jenny B. Fine, Executive Editor of Beauty at WWD and Beauty Inc. They take a trip down memory lane, revisiting pivotal moments on Scentbird’s 10-year journey. Mariya opens up about her early roots, shares her favorite fragrances of the moment, and reacts to stories from the community.‍Highlights:• An intro from Jenny• Scentbird’s 10th Anniversary Party• The world of Scentbird today• Rethinking traditional perfume counters• 2014: The origin story• Fundraising and early pitches• Noir de Noir by Tom Ford• $2M goal, $6.5M delivered• Left vs. right brain• Creating her first fragrance• Does Mariya think of herself as a rebel?• 2022: The rebrand, “that’s when true Scentbird was born”• Acquiring Drift• Red Moscow by The New Dawn• “How accessible was fragrance as you were growing up?”• Turning a love of fragrance into a career path• “I want to fail at the thing that I loved”• What the team looks for in a brand• Scent Connection: Day to Night Edition• What’s your favorite fragrance in the morning?• What do you love to wear on your birthday?• Do you have a go-to fragrance for a pitch meeting?• What do you wear on a long flight?• What’s a good scent for a first meeting with the King of England?• A special treat: Mariya reacts to community stories and questions• The smell of fresh-cut grass• If you could be the CEO of any company, which one would it be?• Hello from Scentbird’s first employee• The perfect person to work at Scentbird• Where the name “Scentbird” comes from• What the next chapter looks like for ScentbirdSoak in all of our audio and video content at https://podcast.scentbird.com.

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