Scent World

With 1.4 million followers, Paul Fino (@paulreactss) is one of the best-known content creators on #PerfumeTok. He has a keen eye for finding hidden gems and helping his audience discover affordable scents that don’t compromise on quality. In 2023, he fulfilled one of his lifelong dreams: creating his own fragrance, Miss Girl, in partnership with Oakcha.In this episode, Paul sits down with Marianne Mychaskiw, who runs communications at Scentbird. He talks about Nicki Minaj sparking his love for perfume, building a collection of 600+ fragrances on a budget, and layering as a door to a new dimension. Together he and Marianne explore 18 affordable fragrances including classic, artisan, and even viral KFC and Winnie the Pooh scents.Highlights:• Highlights from Paul’s TikTok• Fragrances don’t have to break the bank• Miss Girl, Paul’s fragrance in partnership with Oakcha• Champagne Toast by Bath & Body Works• An unexpected Hawaii-inspired pick• Vacation by Vacation• Florist by Ellis Brooklyn• How layering gives you a new dimension in fragrance• Nostalgia by Ourside• Why Discovery Kits are worth it• Scent is like art• Dulce by By Rosie Jane• How Paul built a fragrance collection on a budget• Budget perfume hacks: resale & bottle swaps• Pink Friday by Nicki Minaj, the first fragrance Paul ever bought• Pink Friday 2, a businesswoman on her way to a multimillion-dollar deal• Cé Noir by Beyoncé: is it worth the high price?• Honeypot by Winnie the Pooh• Eau D’uardo by KFC: will you smell like fried chicken?• Bitch, Please by Confessions of a Rebel• Cherry Punk by Room 1015• Malayan Tiger by Sanctuary• Lucia by Tocca• Paul reacts to his old viral videos• Video Reaction: A trip to Bath & Body Works• Video Reaction: On Jimmy Kimmel with Miley Cyrus• Video Reaction: Massive deals at T.J.Maxx• Paul reflects on his journeySoak in all of our audio and video content at https://podcast.scentbird.com.

Chriselle started as an OG fashion influencer. In 2021, she took over Phlur during a divorce and used fragrance to create what some call her “breakup album.” The result? A collection that’s as personal as it gets, capturing a whirlwind of emotions as she embarked on a new life chapter.In this episode, Chriselle sits down with Marianne Mychaskiw, who runs communications at Scentbird. We explore the power of scent in tough times, why skin musks are here to stay, and the story behind her viral fragrance, Missing Person, which drew a waitlist of 200,000 before it even dropped.Highlights:• An intro from Marianne• How Chriselle pairs her outfits with scent• “I understood the power of fragrance”• A glimpse into Chriselle’s YouTube channel• The vulnerability behind Missing Person• TikTok’s reaction to Missing Person• It smells like skin (and that’s the point)• The fragrance to wear… at the gym?• Father Figure, Phlur’s first green fragrance• Embracing the masculine and the feminine• What makes Phlur so relatable• Chriselle’s favorite campaign• Not Your Baby, inspired by Michelle Pfeiffer in “Scarface”• “I don’t want a man in my life but I still want to feel sexy”• She’s sweet but she’s sassy• Mood Ring, a happy floral scent• A nod to 90s fun times• Phlur’s early pioneering in clean fragrance• Building Phlur for a new generation• Beyond Scent: Scent + Style Q&A• Why skin musks are here to stay• Chriselle’s least favorite fragrance note• Fragrances Chriselle and Marianne would leave behind• What Chriselle wears on a regular day vs. Fashion Week• Chriselle’s favorite fragrances (outside of Phlur)• How to find your sense of style• “In my 40s and afraid to show up as myself”• Scent Connection: Moods Edition• Raising daughters who are emotionally awareFeatured Fragrances:Missing Person by PhlurFather Figure by PhlurNot Your Baby by PhlurMood Ring by PhlurBonus Content:Bonus clips available at https://youtube.com/scentbird:Chriselle's favorite body mists and Phlur's newest Launch, Strawberry LetterSoak in all of our audio and video content at https://podcast.scentbird.com.

Carina Chaz, the innovative founder of DedCool, created her first fragrance at 13 and already broke barriers with her genderless, vegan, and non-toxic scents by 21. She shares the whirlwind journey of her brand, from selling out 1,000 bottles to being featured at major retailers like Barneys and Sephora. Carina discusses her unique scent inspirations, including the influence of her upbringing and her favorite essential oils. She also dives into how fragrances can serve as a powerful means of self-expression, reflecting personal identity and challenges in the beauty industry.

Alaska, a standout star from RuPaul’s Drag Race, made waves in the episode “Scent of a Woman.” There, she won the fragrance commercial challenge with her vision for Red For Filth. Fast forward over a decade, and she has just launched it as an actual fragrance that’s 100% vegan and “unisexual non-binary.” It’s edgy and perfect for a night out, mixing lilac and leather with a twist of something controversial.In this episode, Alaska sits down with Marianne Mychaskiw, who runs communications at Scentbird. She talks about developing her fragrance, reacts to iconic '90s scents, and explores how the art of drag influences beauty and culture.Highlights:• Alaska’s signature scent (hint: it’s not a fragrance)• Favorite fragrances growing up• How Red For Filth was born on Drag Race• The controversial note• The Alaska symbol• Unisexual and non-binary• Tap or no tap when applying fragrance?• The smell that Alaska hates, hates, hates• What does RuPaul smell like?• The drag star who “bathes” in Alien by Mugler• Smelling old perfumes at her grandma’s house• Wearing candy with Jessica Simpson• What it means to be a legend• Alaska’s first drag show• The scariest Drag Race challenge• Is Alaska an extraterrestrial being?• From introverted to superstar• Why this San Francisco LGBTQIA+ bar is so important• Beauty trends that started with drag• Popular language that started with drag• “‘Reading’ is the real art form of insults”• Scent Connection: Iconic ‘90s Scents Edition• Alaska reacts to classic (and some modern) scents• “This fragrance is my jam!”• “Smells like chocolate-drizzled strawberries in a hotel suite”• Alaska is not a fan of this one• A note of… freesia?• Reflecting on the impact of her workFeatured Fragrance:Red For Filth by Alaska Thunderf–kSoak in all of our audio and video content at https://podcast.scentbird.com.

When Frederic Malle launched Editions de Parfums in 2000, he did something no other brand had done: credit perfumers on each bottle. Seeing perfumers as true artists, he gave them free rein to express their ideas in bold, new ways without feeling constrained by briefs, budgets, or deadlines. This approach has attracted some of the greatest perfumers in the world and led to iconic fragrances like Musc Ravageur, Carnal Flower, and Portrait of a Lady.In this episode, Frederic sits down with guest host Jenny B. Fine, Executive Editor of Beauty at WWD and Beauty Inc. He brings us into his creative mind and how he thinks about the art and craftsmanship of perfumery. He shares recommendations for classic scents and tells the story behind his most famous perfumes, including one inspired by Louis XV’s mouthwash and another that took 690 iterations to complete.Highlights:• An intro to Jenny, today’s guest host• The idea for Editions de Parfums• Bringing perfumers out of the shadows• What does it mean to give perfumers complete freedom?• 690 tries to get a perfume right• How do you know when a fragrance is finished?• The story behind Carnal Flower by Dominique Ropion• “When you smell this, it’s like a rocket”• The ingredient that creates milky notes• “Perfume has to be part of today’s life”• Are the rules of perfumery changing?• “You have to master the technique to be able to push it around”• Scent Spotlight: Musc Ravageur and Portrait of a Lady• The story behind Musc Ravageur by Maurice Roucel• “I thought the perfume needed a bit of foreplay”• Opening the first boutique and offering personalized service• The first person Frederic ever sold a perfume to• Why Frederic wanted neutral bottle designs• The story behind Portrait of a Lady by Dominique Ropion• You can still buy the mouthwash Louis XV used• Turning this mouthwash into a men’s perfume, Geranium Pour Monsieur• Frederic’s family history with perfumery• The first fragrance Frederic bought for himself• How you can hone your sense of smell• Frederic breaks down the “genealogy” of Paloma Picasso• Scent Connection: Art & Culture Edition• The scent Frederic is never tired of• Advice for people who want to follow in Frederic’s footstepsFeatured Fragrances:Carnal Flower by Editions de Parfums Frederic MalleMusc Ravageur by Editions de Parfums Frederic MallePortrait of a Lady by Editions de Parfums Frederic MalleSoak in all of our audio and video content at https://podcast.scentbird.com.

Car fresheners came about in the early 1950s and since then, have looked (and smelled) pretty much the same. In 2016, Ryan Baylis and his co-founder, Christian Thrapp, set out to them a much-needed refresh. Handcrafted from wood, stone, or metal, Drift’s products are soaked in clean fragrance oils and attach to your car visor. They say they’re designed to blend in, with amazing scents that stand out.In this episode, Ryan sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They reflect on the highs and lows of building online fragrance businesses that reach hundreds of thousands of customers every month. Ryan takes us back to the moment he delivered what he calls “the world’s worst elevator pitch.” He shares advice on how to keep your car smelling great, how to combat nose blindness, and why atmospheric scenting can be a tool for personal branding.Highlights:• From a car with a funky smell to the idea for Drift• The hike with Christian: “Got any good business ideas?”• Creating the wood freshener prototype• Do you know about nose blindness?• How Scent of the Month works• Where the Drift team draws inspiration from• Stone, Drift’s newest product• Metal, the freshener that totally blends in• “The car is such a symbol of independence”• Mariya on Scentbird’s acquisition of Drift• Picking scents based on personal vs. market tastes• “Wood manufacturing has been sustainable since the 20s”• Christian cut how many wood fresheners by hand!?• Scrappy entrepreneurial moments• “Selling fragrances online is the definition of insanity”• Mariya’s “aha! moment" with an early Scentbird customer• Ryan reacts to common car scenting methods• Don’t use this scent in your car• What’s wrong with the “new car smell”?• Layering scents… in your car?• Recommendations for cannabis fragrances• Scent Spotlight: Most Loved Drift Scents• The scent that smells like Hemingway’s boat• When you’re sick of winter, fire up this scent• Floral scents in cars?• Ryan reacts to nice & mean Drift customer reviews• Mariya on the story behind Get A Room, by Confessions of a Rebel• Creating Confessions of a Rebel as a gender-fluid brand• Who would be Mariya’s celebrity crush?• This Drift scent smells like… a cigar!?• Dealing with negative reviews• Scent Connection: Preferences Edition• Ryan’s favorite scents + fragrance recommendations• What’s the most dangerous smell you can think of?• The next frontier for DriftFeatured Fragrances:Wood, Stone, and Metal Car Fresheners by DriftSoak in all of our audio and video content at https://podcast.scentbird.com.

Creed is one of the oldest perfume brands in the world. Founded in 1760 as a tailoring house, it has spanned seven generations of perfumers, making it a truly legendary name in fragrance. They first became known for creating bespoke scents for royals and dignitaries. Today, they carry on their legacy with handmade craftsmanship and rare ingredients that culminate into timeless fragrances like Aventus, Carmina, and Love in White.In this episode, Luis sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. He goes deep into Creed’s history, shares an inside look at their artisanal process, and reveals the most expensive ingredient in fragrance.Highlights:• Luis’s day-to-day as Creed’s Brand Ambassador• Creed’s 1760 founding: “We never started out as perfumers”• Moving from London to Paris in 1854 and why it was a big deal for fashion• The royal beginnings and earliest bespoke fragrances• A quick visit to Creed’s flagship store in Paris• Niche fragrance isn’t just about high price• The art of millésime, from seed to bottle• Why it can take 5+ years to make a Creed fragrance• Manual craftsmanship and operating in two speeds: “slow” and “stop”• Do you know the most expensive ingredient in fragrance?• “Each ingredient brings a little bit of where they’re from”• When is a fragrance ready?• “Nature can be a little dirty”• The inspiration for Carmina, Creed’s newest fragrance• Why fragrance has no borders• Scent Spotlight: Aventus, Aventus For Her, Love in White, and Millésime Impérial• The name “Aventus” and how it became such a hit fragrance• The surprising note in Aventus that went against the grain• What makes a fragrance sexy?• The touch on the Aventus bottle paying homage to Creed’s tailoring roots• The peach note in Aventus For Her that makes it delicious• Why Love in White is the perfect wedding fragrance• The fragrance for palace life, with the world’s most expensive ingredient• Scent Connection: Occasions Edition• Life without fragrance is like living in a black-and-white movieFeatured Fragrances:Carmina by CreedAventus by CreedAventus For Her by CreedLove in White by CreedMillésime Impérial by CreedSoak in all of our audio and video content at https://podcast.scentbird.com.

Rachel rose to fame as Hollywood’s most influential stylist, known for creating the “boho rocker chic” look inspired by the 60s and 70s. Working with A-listers like Lindsay Lohan, Kate Hudson, and Jennifer Lawrence, she became synonymous with everyday glamour. She thinks fragrance is the finishing touch to any outfit and draws on different types of women to bring the Rachel Zoe collection to life.In this episode, Rachel sits down with Heather Hyatt, who runs social media at Scentbird. She reveals her most memorable scents, answers questions about fashion and fragrance, and shares recommendations for holiday scenting and gifting.Highlights:• Rachel’s newest fragrances: Invincible & Wild• What it’s like to create fragrances• Memorable fragrances throughout life• The first fragrance Rachel ever wore• Rachel’s favorite fragrance from her collection• What does it mean to be a Warrior woman?• Styling for the Warrior woman• The story behind the Rachel Zoe collection• How Rachel likes to wear fragrance• How to wear the collection day to day• What the Empowered woman smells like• Women’s greatest asset• Being a mom of boys• Beyond Scent: Q&A with Rachel on Fragrance, Style, & Fashion• Why Rachel doesn’t layer fragrances• Dos and don’ts for matching style to fragrance• Choosing your scent before leaving the house• Versatile wardrobe pieces every woman should own• Scenting your home for the holidays• Dos and don’ts for holiday gifting• Scent Connection: Milestones Edition• What Rachel’s first date with her now husband smelled likeFeatured Fragrances:Warrior by Rachel ZoeEmpowered by Rachel ZoeFearless by Rachel ZoeInstinct by Rachel ZoeSoak in all of our audio and video content at https://podcast.scentbird.com.

What does a simple skincare routine look like? At a time when skincare was becoming more and more complicated, Matthew and Andrew went a different direction: less, but better. They started Malin+Goetz in 2004 with just six essential products that worked for all skin types, tones, and genders. Today, fragrance is the brand’s fastest-growing category, with two collections that create a sense of balance: “the (un)florals” and “the vices.”In this episode, Matthew and Andrew sit down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. They talk about the bridge between perfumery and apothecary, take us back to their first Chelsea store, and reveal how they’ve put a new twist on scents like tomato, rum, and cannabis.Highlights:• The core essence of Malin+Goetz• What does a modern apothecary feel like?• Skincare 20 years ago vs. now• Why they never felt they had to jump on the “clean” trend• Malin+Goetz’s very first day in business• A trip back to the original Chelsea store• What New York City’s Chelsea neighborhood felt like in the early 2000s• Memorable smells: Paco Rabanne, roasted chicken, and makeup• Expanding into fragrance, with a nudge from Michel Mane• How do you put a modern spin on classic scents?• Capturing the essence of tomatoes, from the plant to the fruit• Matthew and Andrew’s 30-year+ partnership in business and life• The expression of balance, a sense of yin and yang• Turning strawberry, leather, and rose into scents• What gender-neutral leather smells like• Why rose is so common in apothecary• Scent Spotlight: Vetiver, Strawberry, Cannabis, and Dark Rum• Gender-neutral florals that celebrate more than just the flower• Mexico, mojitos, and the creation of Dark Rum• Amsterdam, cannabis, and why “it’s fun to be a little naughty”• Scent Connection: Favorites Edition• Matthew and Andrew guess each other’s favorite (and least favorite) smellFeatured Fragrances:Vetiver by Malin+GoetzStrawberry by Malin+GoetzCannabis by Malin+GoetzDark Rum by Malin+GoetzSoak in all of our audio and video content at https://podcast.scentbird.com.

Trixie, the electrifying drag superstar, shatters boundaries and captivates audiences like no other. She won RuPaul’s Drag Race All Stars Season 3, and since then, has been on a meteoric rise to become a cultural icon. She worked with Integrity Toys to create the “Trixie” doll, was nominated for a Critics’ Choice Award for her “One Night Only” comedy special, and in 2019, debuted her cosmetics company, Trixie Cosmetics.In this episode, she sits down with Heather Hyatt, who runs social media at Scentbird. She talks about her obsession for perfume, answers questions about scent, style, and self-expression, and challenges her nose to guess common fragrance ingredients.Highlights:• One of the most powerful drag queens in America• If you’re not sure what to wear on Halloween, wear this• Fragrances Trixie has been wearing lately• What Trixie Motel smells like• First fancy cologne• Fragrance as an accessory for performance vs. everyday life• The perfect scented housewarming gift• Rocky Horror & way into drag• Trixie’s (extensive) fragrance collection• Trixie’s (perhaps even more extensive) Barbie collection• Why the name “Trixie” is reclaiming power• What RuPaul’s Drag Race was like behind the scenes• Trixie’s rise to fame• Designing Trixie’s Cosmetics packaging to look like toys• Trixie’s life in 3 eras & what they smelled like• Beyond Scent: Q&A with Trixie on Fragrance, Style, & Self-Expression• Co-worker wears too much fragrance?• Current partner wears ex’s perfume?• Wearing fragrance as a man?• Want to smell like a villain?• Fragrance as character building?• Breaking gender norms in your everyday style?• Mystery Scents: Can Trixie challenge her nose to guess these fragrance ingredients?• What’s next for TrixieSoak in all of our audio and video content at https://podcast.scentbird.com.