Kyle Watson, CMO of Celsius, shares insights on the brand's innovative transformation from a traditional energy drink to a wellness-oriented lifestyle choice. He discusses how Celsius appeals to Gen Z through authenticity and relatable marketing methods. The conversation touches on the importance of quality ingredients and engaging flavors, as well as building genuine connections within the community without relying heavily on influencer campaigns. Watson's vision for the future of Celsius is both exciting and refreshing!

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Helenor Gilmour, Director of Strategy at Beano Brain. Hosted on Acast. See acast.com/privacy for more information.

You may have come across The Montana Boyz on your For You Page on TikTok or in your Instagram feed, but who are they really? In this episode, we catch up with the guys as they share how they started making videos, attending major events like Stagecoach, and what we can expect from their careers soon. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Trishla Ostwal, AI and tech reporter at Adweek, and Catherine Perloff, platforms reporter at Adweek. Hosted on Acast. See acast.com/privacy for more information.

Ronnie Singh, aka "Ronnie 2K", transitioned from avid gamer and message board participant to a prominent figure in NBA 2K. He quickly became a leading presence in social media across gaming, sports, and entertainment, leveraging his passion for gaming. In this episode, Singh shares his passion for gaming, how he got his start and what we can expect from 2K in the future. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona are joined by Alastair Merry, Founder and CCO of Flower Shop, and Mary Lou Bunn, Founder and CEO of Flower Shop. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona sit down with Louise Johnson, CEO of leading sport and entertainment marketing agency Fuse. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Jonathan Kirkland, Head of Marketing & Brand for BLK at Match, Cindy Lim, Head of Brand for Yuzu at Yuzu, and Julia Estacolchic, Senior Director of Brand Marketing and Head of Brand for Chispa at Match. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this bonus part, Adweek’s Editor in Chief Ryan Joe recaps some of the biggest conversations from the festival. Hosted on Acast. See acast.com/privacy for more information.

Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as Kendrick Lamar, Sabrina Carpenter, and Peso Pluma, in one location. Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging. In this episode, we hear from Alex Joffe, Head of Partnerships for Governors Ball and Senior Sponsorship Director of C3 Presents, as he shares how the festival came to be and the secret to staying on top of emerging musical talent. Hosted on Acast. See acast.com/privacy for more information.