Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as Kendrick Lamar, Sabrina Carpenter, and Peso Pluma, in one location. Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging. In this episode, we hear from Alex Joffe, Head of Partnerships for Governors Ball and Senior Sponsorship Director of C3 Presents, as he shares how the festival came to be and the secret to staying on top of emerging musical talent.

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