Influential Brands of Youth

Kyle shares his admiration for influential brands from his youth, particularly highlighting Tommy Hilfiger and Abercrombie and Fitch. He emphasizes Tommy Hilfiger's cultural relevance during his adolescence, showcasing how the brand effectively engaged with contemporary moments, like partnering with Aaliyah for a clothing line. Abercrombie's marketing strategies, such as the distinct in-store experience created by live models and signature scents, also left a lasting impression on him. These brands not only shaped fashion trends but also played a significant role in his early understanding of marketing and brand identity.