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3min chapter
Turn Up the Heat with Celsius | Young Influentials
Yeah, That's Probably an Ad
Engaging Gen Z: The Power of Authenticity and Community
This chapter explores strategies for brands to connect with Gen Z, particularly students, by prioritizing authenticity and community engagement over costly influencer campaigns. It emphasizes the importance of leveraging existing resources creatively to foster genuine connections and build brand advocacy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode