The Agents of Change Digital Marketing Podcast

If you want to stand out online it all starts with your brand and your branding. If your branding is boring then your ability to attract the right type of clients and generate leads is going to be hampered. Learn how to walk away from your boring branding.

Your customers and prospects buy--or don't buy--for reasons they themselves don't always understand. In this episode, we speak with behavioral economics consultant Melina Palmer.

Discover the five step process to create videos that will engage your audience. Krista Mashore walks us through the process of creating videos for the pre-funnel engagement. https://www.theagentsofchange.com/405

Whether you call it the “buyer’s journey” or the “sales funnel”, the messaging for each stage needs to be appropriate. Discover what type of messaging and ads work for awareness, consideration, and decision.   Brendan Hughes of Optily shares with us what works and what doesn’t, and how to attribute your sales to the right message and the right channel. 

Maybe you think you're not funny. Or that your offering doesn't lend itself well to humor. Well, in this episode we're going to try and bust those myths and explain why and how to use humor in your marketing.   https://www.theagentsofchange.com/403

John Jantsch of Duct Tape Marketing is back, and we're breaking down The Ultimate Marketing Engine! This is a fresh take on marketing and business that you won't want to miss! https://www.theagentsofchange.com/402

Everybody has access to data, it's all around you. You're probably sitting on it and don't realize it. With the internet, there's data everywhere, so it's just a matter of going out and finding it and using it. Data mining allows businesses to collect a pile of not only interesting but very useful data, that can be used to help with growth as well as helping to determine what is and isn’t working with their current products and/or marketing strategies. This data can be very useful when it comes to finding patterns, changes, or anomalies that you may not have been aware of but can use to your advantage.   Janelle Hailey explains what tools she uses at Olika to find this important data, and how she’s used it to help the brand and products align with what their mission represents, and how they’re giving their customers what they want by better understanding their behavior. 

What makes you remarkable? What makes your company remarkable? If you're not sure, in this episode I'll share with you my Remarkability Formula; a process to help you uncover what's remarkable in your own business. You'll learn about the four lenses, Find, Focus, Fashion, and Frame.

If you're not getting the results you expected out of your Facebook Ads, this is the episode for you. From identifying objectives to organizing Ad Sets, this episode has it all! Expect to get immediate improvements after listening to what Lowell Brown has to share. https://www.theagentsofchange.com/399

Developing a personal brand isn't just for thought leaders and influencers. Everyone, especially owners, entrepreneurs, and marketers, can benefit from developing a personal brand. In this episode, Mike Kim breaks down the how's and why's of building your own personal brand. https://www.theagentsofchange.com/398