The Agents of Change Digital Marketing Podcast

Social media marketing isn't just about "chasing the algorithm." With that approach you'll always be one step behind. Instead, understanding what motivates people and what engages them is the first step to your success. Learn more from marketing expert Stephanie Scheller in this episode. https://www.theagentsofchange.com/397

Stories move people to action. They change the world. But what if you're not a "born storyteller?" In this episode, Tamsen Webster shares a structured approach to storytelling that will have you spinning better stories in no time. https://www.theagentsofchange.com/396

Google Posts are a powerful way to drive traffic to your website or landing page. In today's episode we'll chat with Google Post expert Greg Gifford on how to leverage the different types of posts, optimize your images or video, and generate leads and sales for your business. https://www.theagentsofchange.com/395

All customers want and expect certain things from the businesses they conduct business with, good service, efficiency and friendliness, just for starters. But what else can you, as a product or service provider, do to make sure you stand out from your competition? In other words, what makes you remarkable? We the help of Forrest Dombrow, we dig into what businesses can do to differentiate themselves form their competition. https://www.theagentsofchange.com/394

Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc. On today’s episode, our friend Chris Mercer returns to the show to tell us what every marketer needs to know about the new GA4, how it differs from Google Universal, and how it will change the way you’re measuring your marketing efforts.

We’ve heard this enough that it’s a permanent script running through our heads, “Content is king.” But how can we keep things fresh and interesting and engaging to our audience so it’s not the same old stale blog posts that we’re pumping out week after week? Luckily for us, Shaina Weisinger from Repurpose Home, is here to share her strategies and ideas for repurposing content in a thoughtful, creative, and strategic way. Including her “7 by 7” method that she promises will help get you a year’s worth of content to share.

If your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to make sure they can find you. The place to start is with your Google My Business account. Google is the ultimate at search referral, and your GMB account will help you get top results, improve your SEO, and provide access to analytics that will help you fine tune your paid search strategy. GMB expert Ben Fisher is here to help us navigate the constantly changing Google, as well as run through the do’s and don’t’s of GMB, so we can hopefully avoid risking a suspended account!

In the world of marketing, we’re constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfully, there are a plethora of all too eager tools out there designed specifically to help you automate most of these tasks. No doubt we’re all using a few here and there to help us get a leg up and increase productivity. But what areas are best when it comes to taking advantage of these shortcuts, and which are better left to human touch? As Editor-in-Chief at Neilpatel.com, Kelsey Jones joins us today to give the lowdown on which tools she and her fellow staff are using to automate their systems and processes, and which tasks she still completes the old fashioned way.

Just what is the secret to creating great content? This is something every marketer wishes they knew the answer to. What it does not mean is to create insane amounts of content and throw it up on every platform possible – quantity does not equal quality in this equation. If you’re a technology, digital, and social media expert like today’s guest Will Francis, you will start adopting a more practical approach when it comes to your content marketing.  Remember, you don’t need to be on every platform to get traction on your content – and you shouldn’t. Less content with higher quality to it can still earn you loads of eyeballs. And don’t forget to get creative in your repurposing efforts! In today’s episode, our guest will give you practical advice and some great actionable tips to turn your marketing content into leads and sales.

When most people think of search, what immediately comes to mind for most advertisers and marketers is usually Google. But don’t dismiss the power of Microsoft’s Bing. What many don’t realize is that Microsoft actually gets much farther reach than they think, thanks to Microsoft powering a plethora of other search engines as well (AOL, Yahoo, DuckDuckGo, etc). Microsoft ads and strategy expert at Big Click Co., Lisa Raehsler, is here to remind us not to forget the power of Microsoft search, with over 13 billion global searches, including being a leader in the voice search realm. This episode is all about what you’re missing out on by not utilizing Microsoft ads.