The Agents of Change Digital Marketing Podcast

Google Discover can help you reach new audiences, but you’re going to need to optimize your content and website to get in there. Here’s how.

If you’re selling product, you can’t ignore Amazon. Discover how to optimize your listings, run ads, and sell more stuff. 

If you’re looking to increase engagement and get viewers on social to “stop the scroll”, then video is where you need to be focusing your marketing efforts. According to Lauren Schwartz of The Loft 325, any experience level can create videos, and all you need is a smartphone and to follow a few of her simple suggestions for creating eye-catching creatives that make your product stand out online.

Pinterest has undergone a few major changes lately, and the word on the street is, quality over quantity will get you favored these days. Pinterest expert and friend of the show, Alisa Meredith, stopped by to give us the low down on all the recent changes happening at Pinterest affecting marketers, including explaining why curating boards is a thing of the past, and why ‘idea pins’ might just be your new best friend.

If you’re frustrated with low sales and can’t seem to figure out why, Bear Wade has the answer for you. Many times the problem lies in either not having a designated marketing plan or having one that’s not in the right order.

When it comes to paid ads, the old saying still holds true, “don’t put the cart before the horse.” Simply put, the most important thing to remember is to make sure that customer journey and sales funnel are dialed in and ready to go, before you start putting money into it.

Do you want to know what makes your audience tick? How to persuade them to take action? Today we'll be diving into some recent research into human psychology and provide some specific examples how you can leverage this information in your own digital marketing.

Stuffing keywords and STILL not seeing results worthy of your effort? Declared the “SEO rockstar” by the American Marketing Association, SEO expert Dmitrii Kustov shares his top 4 ingredients for SEO Success to start packing a punch WITHOUT a crazy budget.

Whether you're starting from scratch or your email list has gone dormant, Teresa Heath-Wareing knows the best way to build it up and fill it with your ideal customers. Discover proven methods for attracting and converting your audience through email.

How do you get to the first page of Google? No, it's not practice. It's content. You need to have the highest quality content that answers your ideal customer's biggest challenges. But how do you know if your content is of high enough quality? Travis McKnight, a senior content strategist at Portent, is here to share the proven strategies he uses with his own clients to help them rank higher and create meaningful content that consistently delivers a clear and polished experience for users.