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The Substack Success Podcast

Latest episodes

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Jun 1, 2024 • 10min

From Followers to Superfans: How to Gain Devoted Readers on Substack [Writing Workshop]

This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comThis is a free preview. To listen to the full amazing workshop, become a paid subscriber: www.writersatwork.net/subscribe* We want devoted readers, listeners, viewers, and/or clients (depending on your category and what you do)—a.k.a. “superfans.” (Don’t love that term, but you get the idea.) But Substack doesn’t offer a clear path on how to find and keep them. You have to pave that road yourself, which is what this workshop will help you do.Highlights:* What and who are your devoted readers, a.k.a. “superfans”* How to give them the highest quality writing even if you don’t think of yourself as a writer* The 2 types of “great writing” on Substack* How to pitch other Substacks to get your exceptional writing out into the world
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May 27, 2024 • 45min

Publicize Your Substack Dolly-Parton Style: A Conversation with Digital Marketer Miller Coffey

To upgrade to listen on Apple, go to www.writersatwork.net/subscribe. I’m absurdly excited to bring you my interview with Miller Coffey. Miller is a digital marketer who helps established authors start a Substack. He’s also incredibly genuine and real and smart and…I could go on. Miller is the president of the marketing firm Bellflower Media, a trans and queer-owned business that’s dedicated to equity and social justice.We discuss everything from what every Substack should have to what he does for his clients to which social media platform writers should be on to branding and logos. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe
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May 21, 2024 • 16min

Pep talk: Quiet the Noise on Substack with the Amazing Claire Venus

To upgrade to listen on Apple, go to www.writersatwork.net/subscribe. For you: A 15-minute pep talk for those who may feel like there’s a lot of noise on Substack.The amazing Claire Venus and I guide you through my top, top Substack tip of all time: Don’t subscribe to or follow a bunch of Substacks that talk about how to be on Substack.For those who may not know Claire, she’s the mastermind behind Sparkle on Substack and Creatively Conscious. She’s a creative who also writes and a Substack enthusiast. She describes herself as being powered by sustainability, slow living, big dreams, and quiet ambition.Claire is the real thing. She’s a Substack educator I often recommend, especially for creatives.Sparkle on Substack is “a bespoke space to help you stay creative on Substack with co-working, workshops, weekly posts, chats, a podcast, and all the tools to help enhance your journey to growth on Substack in a joyful sustainable way.”We encourage you to follow/subscribe to one Substack guide (two max) for a year. Sure, it’s great to get lots of perspectives and ideas, but when you listen to everyone, you risk not hearing yourself.Some of you do well with noise. Blessings.For those who don’t, listen to or watch this conversation with Claire.Subscribe to Sparkle on Substack here.Subscribe to Creatively Conscious here. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe
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May 4, 2024 • 9min

Substack Audio the Easy Way [Growth Workshop]

This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comTo upgrade to listen on Apple, go to www.writersatwork.net/subscribe. What we cover:* The 3 types of Substack audio and how they work (voiceover, memos, and podcast/audio posts)* Substack audio in 3 easy steps—including the editing tool for writers* Voiceover-artist top tips* The best (and least expensive) equipment to use
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Apr 23, 2024 • 12min

How to Revise or Write Your About Page to Draw Subscribers

To upgrade to listen on Apple, go to www.writersatwork.net/subscribe. The magic of your Substack About page.I love it when people ask me if their Substack About page matters.* Does anyone really look at it?* Don’t some successful Substacks have, like, nothing there?* Why bother?Well, we don’t know for sure because Substack doesn’t give us those stats, but I’ll give you two reasons why I think it does:* It’s prominent on the app.* People don’t freely give out their email addresses and certainly not their money for a paid subscription without checking out the source.Join us to learn more.. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe
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Apr 21, 2024 • 4min

Substack on a Time Budget [Writing Workshop]

This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comTo upgrade to listen on Apple, go to www.writersatwork.net/subscribe. Workshop replay | Just 30 minutesIf you’re on Substack to find a loyal readership, earn an income, or be creative and grow into a better writer, you need to manage your time.Period.**Below is the workflow I use for posting and my weekly calendaring process for you to make your own.What we cover:* A Substack schedule that helps you be more creative and effective* An easy workflow that helps you produce quality posts that fuel your creative energy—including what the three must-dos on Substack (vs. nice-to-dos)* The right mental outlook to achieve your goalsFree to all paid subscribers.Get this workshop and all Substack Mastery Workshops by becoming an annual paid subscriber.Or join the Substack Growth Cohort—the only 1-year program to achieve your Substack goals to get everything in the paid membership, monthly Mastermind Cohort Calls with other Substack writers, the Substack Growth Blueprint, monthly Strategizing Workshops to earn an income, produce your best work, and get subscribers.You and your Substack are worth it.Workshops referenced and available to watch at your convenience:
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Apr 6, 2024 • 1min

Boost Your Substack Subscriber Growth [Growth Workshop]

This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comTo upgrade to listen on Apple, go to www.writersatwork.net/subscribe. How to boost your growth on Substack?Make your Substack essential.People don’t unsubscribe from Substacks they feel are essential.What you’ll come away from this Strategy Session with:* Awareness of how to make your Substack essential so people won’t unsubscribe* An action plan to communicate that to subscribersWhether you’re experiencing a slowdown in pa…
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Mar 28, 2024 • 53min

Live Q&A with Substack's Sophia Efthimiatou!

Sophia Efthimiatou, Head of Writer Relations at Substack, discusses the importance of authenticity on the platform, embracing creative freedom, and writing personally for subscribers. The conversation also explores potential growth areas on Substack, category selection strategies, and the platform's rising popularity internationally.
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Mar 26, 2024 • 2min

Overwhelm Is Optional: Manage your Substack notifications (in ~2 minutes)

To upgrade to listen on Apple, go to www.writersatwork.net/subscribe. There’s so much talk about overwhelm and burnout that it feels like it’s starting to create overwhelm and confusion. No longer.It’s up to us to make Substack the place we want it to be. If that means loads of notifications for you, go forth! If you’d rather quiet it down a bit, managing your notifications is essential.Here’s how to adjust chat notifications on the Substack app. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe
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Mar 12, 2024 • 32min

Branding for the Branding-Averse: An Interview with Sara Tasker and Keeley Rees

To upgrade to listen on Apple, go to www.writersatwork.net/subscribe. Sara Tasker and Keeley Rees are the force behind The Substack Soiree. When Substack started pivoting slightly (very slightly) away from being solely a platform “for great writing” to an “economic engine for culture,” Sara and Keeley brought their combined gifts to the platform: Sara's magic in growing online audiences and running a business that doesn’t burn you out with Keeley’s professional experience in storytelling, copywriting, brand design.The Substack Soirée focuses on how the visual element of our Substacks can complement our writing. They offer free branding bundles and The Substack Soirée class—a supportive group program for anyone looking to start, grow or expand their Substack presence. It guides Substack writers to find their voice and the stories they’re here to tell with support, accountability, and a gathering of like-minded people. Find out more about the class starting March 18 here—but listen to the interview first because these two make branding heart-filled to even the most branding-averse, cynical people. It’s not branding; it’s visual storytelling.Sara and Keeley have spent decades in the online and social media spaces, particularly audience growth, online marketing, writing, and storytelling. Sara’s business is Me & Orla. She’s a creative business coach, writer, photographer, iTunes #1 business podcast host, bestselling author, and self-described Instagram nerd. Keeley’s areas of expertise are vast: writer, visual storyteller, email marketing expert, designer and content producer, copy coach, filmmaker, voice-over artist, and more.They each have a Substack in their own right. Sara’s Entre Nous is “slow living, online business, and personal growth—for creative souls and dreamers.” It’s a glimpse into her life, including the French house she’s currently renovating, and her insights into creating a business, being on social media, marketing, and selling “while being a human with a heart.” Keeley’s Secret Gardens is a space for her personal narratives and insights into what it means to be a creator (which she would define very broadly) today. You can read her excellent post “Visual Storytelling: AKA the Case for Branding” here.Enjoy! This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe

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