Sophia Efthimiatou, Head of Writer Relations at Substack, discusses the importance of authenticity on the platform, embracing creative freedom, and writing personally for subscribers. The conversation also explores potential growth areas on Substack, category selection strategies, and the platform's rising popularity internationally.
Appreciate paid subscribers as vital support system, avoid tip jars or affiliate advertising.
Select closest fitting category in Substack, convert free followers into paid subscribers for stronger reader relationships.
Deep dives
Building Community and Trust with Paid Subscribers
Encouraging writers to appreciate their paid subscribers as a vital support system rather than resorting to tip jars or affiliate advertising instills a healthier mindset. Prioritizing direct communication with readers, providing value, and avoiding strategies that may undermine the writer-reader relationship help foster a sense of community and trust.
Choosing Substack Categories and Engagement Strategies
While Substack's category options may be limited, writers are advised to select the closest fitting category and avoid overly competitive genres. Engagement tactics like converting free followers into paid subscribers are emphasized, with 'followers' seen as a potential gateway towards building stronger reader relationships and increasing subscriptions.
Persistence and Self-Belief in Writing
Advising struggling writers to persist in their craft, acknowledging that struggles are common among writers. Success is often attributed to resilience, a refusal to give up in the face of setbacks, rejection, or slowed growth. Maintaining a dedicated writing practice and perseverance are key elements in navigating challenges.
Promoting Substack Beyond the US
Expanding Substack's reach beyond the US entails grassroots promotion by existing users to spread awareness and word of mouth. Encouraging readers to become advocates for the platform in their respective regions aids in broadening Substack's global presence and establishing it as a reputable destination for high-quality writing and diverse perspectives.
On the go? Listen to this on the Substack Writers at Work podcast here!
This is the best fifty-two minutes you can spend. This Q&A with the amazing Sophia Efthimiatou, Substack’s Head of Writer Relations, will fill you with inspiration, optimism, and a true appreciation for Substack and how much it’s doing for us.
Sometimes it can feel like we’re just writing on a platform, but Substack is made up of real people, many of whom are writers themselves. They believe in giving us the professional opportunities we deserve. Here, we’re part of a community.
Become a member of the Substack Writers at Work community. Join 11,000+ Substack writers. Annual members get everything. I encourage you to commit to your Substack with my guidance for a year and get the discounted annual subscription. You, your Substack, and your work are worth it.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe
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