Sophia Efthimiatou

Sophia Efthimiatou, Head of Writer Relations at Substack, shares her journey from Athens to New York and her passion for helping writers succeed. She discusses the transformative potential of Substack for authors, emphasizing the importance of authenticity and owning one's audience. The conversation touches on the platform's unique monetization opportunities and the intimate connection it fosters between creators and readers. Additionally, Sophia highlights how writer struggles can enhance growth and the challenges posed by AI in the publishing landscape.

Sophia Efthimiatou, Head of Writer Relations at Substack, discusses the importance of authenticity on the platform, embracing creative freedom, and writing personally for subscribers. The conversation also explores potential growth areas on Substack, category selection strategies, and the platform's rising popularity internationally.