Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books
Nov 16, 2020 • 19min
How Much of the Consumer Experience Should You Own?
Sign up for the live webinar with Joe GerstandSam Silverstein at Grocery Dive
Nov 9, 2020 • 29min
Ecommerce and Discovery in the Digital-First Omnichannel Age
Watch Chris Parsons, president of the Americas for the Mayborn GroupBenedict Evans Article
Nov 6, 2020 • 37min
Interview: The Oprah-fication of Marketplaces, featuring Kiri Masters, founder of Bobsled Marketing
www.bobsledmarketing.com
Nov 2, 2020 • 33min
Interview: What Amazon Earnings Foretell for the Holidays with Melissa Burdick
Sign up for the new webinar with Melissa
Oct 26, 2020 • 33min
Figuring It Out on the Fly
Sign up for the first session in our Digital-First Omnichannel Strategy Series with Chris Parsons here!
Oct 19, 2020 • 32min
Interview: Making Retail Safe for Discovery Again, with Gwen Morrison, former CEO of WPP's Global Retail Practice and a partner with Candezent Advisory
At a time when every step in the consumer journey must feel safe, retailers have an opportunity to revisit the power of technology and their people to signal safety while re-introducing moments of discovery to drive sales. Gwen Morrison, former CEO of WPP's Global Retail Practice and a partner with Candezent Advisory, brings her vast experience working on retail innovation to a new moment and a new challenge – but one she knows retail will conquer.
Oct 12, 2020 • 32min
Interview: Ecommerce Tech Stack History, 90s to now: a discussion with Dr. Adam Ferrari
Adam has a pHD in distributed computing from Cornell, was CTO of Endeca which powered the search and navigation for Walmart, Target, Home Depot, and hundreds of others in the 00s, and has 14 ecommerce technology patents to his name. Join us for this nerdy discussion of the history of the ecommerce tech stack from 1999 to now.
Oct 8, 2020 • 34min
Interview: New Omnicommerce Research, with Todd Szahun of Kantar and Kerry Curran of Catalyst and GroupM
The ecommerce and retail media landscape is shifting under our feet. Todd Szahun of Kantar and Kerry Curran at Group M Catalyst teamed up on a new foundational piece of research across both consumers and industry professionals. They join Rob and Peter to dig into the stats and takeaways that will inform marketing strategies in 2021.
Oct 5, 2020 • 28min
Pandemic-Inspired Store Designs
Walmart announced new store designs this week. Fast Company said "Walmart’s new store design proves browsing is dead. Get in and get out." Rob and Peter dig into a few of these new designs, and the takeaways for brands are different than you might think.
Sep 28, 2020 • 33min
Since Everyone's Going Direct, Let's Get Better at It
Sign up for the live webinar with Bob Land
