Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books
Jul 6, 2020 • 30min
Interview: Creative Testing in Social Commerce, with Narain Jashanmal, Director of ECommerce Partnerships at Facebook
Consumers hate friction in their shopping journey. The new capability on Instagram and Facebook to checkout directly on the social platforms offers brands a perfect testing ground to develop new end-to-end experiences in social commerce. Narain Jashanmal, Director of ECommerce Partnerships at Facebook, joined Peter to discuss how brands can make the most of this opportunity to connect directly with their consumers from discovery to purchase to advocacy.
Jun 29, 2020 • 27min
Roundtable: Hooray for Creative Disruption!
It's definitely time to find the silver lining in the economic dark clouds. Rob and Peter put the week's news in perspective for the hopeful signs of the new digital age.
Jun 22, 2020 • 18min
Roundtable: Amazon's Supply Chain Patent - Conspiracy or Virtue?
When Amazon files a patent to capture every product's supply chain, conspiracy theories about and regulatory regimes rear their heads. Rob and Peter discuss.
Jun 15, 2020 • 52min
Interview: From Bricks to Clicks: How Brand Manufacturers Can Future-Proof Business With D2C
In the first ever LIVE episode, Brent Bellm, CEO of ecommerce platform BigCommerce, joins Peter Crosby and Rob Gonzalez to share the latest data and trends, long-term business-to-consumer (B2C) and business-to-business (B2B) strategies, and actionable D2C insights.
Jun 8, 2020 • 30min
Roundtable: Our Pandemic Buying Spree
Face it, it's been a tough week. So Rob, Peter, and production assistant Matt rattle off their favorite purchase experiences of the quarantine.
Jun 4, 2020 • 32min
Interview: Bringing Brand Purpose to Life in Digital Experiences, with Loic Moutalt, President of Royal Canin
During this time of quarantine, pets have become even more vital to many people's well being. Royal Canin, a petcare division of Mars, has designed products and product experiences that bring their purpose-driven mission to life. Loic Moutalt, President of Royal Canin, joins Molly Schonthal and Peter to discuss the path of their digital transformation and how they have brought these experiences to life in an agile way.
Jun 1, 2020 • 25min
Roundtable: The B2B Whisperer Returns
This week, Justin King returns with an analysis of the shifts in B2B at this time, and an urgent call to action for leaders to be ready as demand returns.
May 26, 2020 • 27min
Roundtable: Amazon? JC Penney? Wha?!
This week, Molly joins Peter to tackle the news and trends of the week, including Amazon's rumored purchase of JC Penney.
May 21, 2020 • 34min
How the Alcohol Beverage Industry Is Responding to the Surge in Demand from Digital Consumers, with Wayne Duan, VP of Ecommerce and Digital Commerce at Constellation Brands
One of the biggest growth categories during COVID-19 is alcohol beverages, and consumers are using digital platforms to get it. Wayne Duan, VP of Ecommerce and Digital Commerce at Constellation Brands joins Peter Crosby and Rob Gonzalez to discuss how the alcohol beverage industry is managing this rise in digital consumers, and what of these new trends may stick and apply across other categories.
May 18, 2020 • 23min
Roundtable: Snacking on DTC
This week, Rob and Peter weigh in on the Pepsico DTC launches of Snacks.com and PantryShop.com. Genius or folly? Plus, how much did those URLs cost?!?
