

Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books

Sep 24, 2020 • 43min
Interview: ROBOTS!! and how they will transform grocery shopping, with John Lert, co-founder and CEO of Alert Innovation.
For online grocery to be profitable and be a better experience, the costs and efficiency of pick and pack must come down. Turns out, the answer is...ROBOTS! John Lert, co-founder and CEO of Alert Innovation, joins Rob ad Peter to discuss the automation of grocery stores at scale.

Sep 21, 2020 • 28min
The New Model for Driving Growth
Register for the D2C Playbook Series featuring Vivian Chang

Sep 14, 2020 • 27min
Takeaways from McKinsey B2B Trend Data
Links Mentioned: McKinsey B2B ReportRegister for the webinar with Byron Kerr

Sep 10, 2020 • 38min
Interview: Creating Inclusive Products, with Annie Jean-Baptiste, Google’s Head of Product Inclusion
Check out Annie's new book: Building for Everyone

Aug 31, 2020 • 28min
The Nike Digital Road Map for Brands
James Seidl from McCormick webinar on Sept 2nd: https://www.salsify.com/content/webinar-mccormick-digital-commerce

Aug 27, 2020 • 35min
Interview: From the Front Lines of Ecommerce, with Tim Madigan, a veteran of CPG commerce innovation
Tim Madigan, with marketing and ecommerce leadership roles at P&G, SC Johnson, and Tyson Foods, has been at the leading edge of commerce innovation his entire career. Now he is putting those lessons to work in industries as diverse as frozen lobsters and cannabis. Rob and Peter connected with Tim to glean the lessons learned along the way.

Aug 24, 2020 • 19min
The Marketplace Explosion
Sign up for our D2C Strategy Playbook Series here: https://www.salsify.com/content/webinar-group-m

Aug 21, 2020 • 22min
Amazon in Political and Legal Crosshairs
Links mentioned: https://www.yalelawjournal.org/note/amazons-antitrust-paradox

Aug 13, 2020 • 34min
Interview: Influencer Marketing at Scale, with Lyle Stevens, co-founder and CEO, Mavrck
Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to identify what shifts are required across teams and processes to manage and optimize the impact of influencer marketing on your business.

Aug 10, 2020 • 12min
Book Report - Leap, by Howard Yu
This episode, we launch a new occasional format for the 'pod. A report on books that we think are worthy of your attention, and why. Rob kicks it off with his POV on Leap, by Howard Yu.


