Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books
Oct 12, 2020 • 32min
Interview: Ecommerce Tech Stack History, 90s to now: a discussion with Dr. Adam Ferrari
Adam has a pHD in distributed computing from Cornell, was CTO of Endeca which powered the search and navigation for Walmart, Target, Home Depot, and hundreds of others in the 00s, and has 14 ecommerce technology patents to his name. Join us for this nerdy discussion of the history of the ecommerce tech stack from 1999 to now.
Oct 8, 2020 • 34min
Interview: New Omnicommerce Research, with Todd Szahun of Kantar and Kerry Curran of Catalyst and GroupM
The ecommerce and retail media landscape is shifting under our feet. Todd Szahun of Kantar and Kerry Curran at Group M Catalyst teamed up on a new foundational piece of research across both consumers and industry professionals. They join Rob and Peter to dig into the stats and takeaways that will inform marketing strategies in 2021.
Oct 5, 2020 • 28min
Pandemic-Inspired Store Designs
Walmart announced new store designs this week. Fast Company said "Walmart’s new store design proves browsing is dead. Get in and get out." Rob and Peter dig into a few of these new designs, and the takeaways for brands are different than you might think.
Sep 28, 2020 • 33min
Since Everyone's Going Direct, Let's Get Better at It
Sign up for the live webinar with Bob Land
Sep 24, 2020 • 43min
Interview: ROBOTS!! and how they will transform grocery shopping, with John Lert, co-founder and CEO of Alert Innovation.
For online grocery to be profitable and be a better experience, the costs and efficiency of pick and pack must come down. Turns out, the answer is...ROBOTS! John Lert, co-founder and CEO of Alert Innovation, joins Rob ad Peter to discuss the automation of grocery stores at scale.
Sep 21, 2020 • 28min
The New Model for Driving Growth
Register for the D2C Playbook Series featuring Vivian Chang
Sep 14, 2020 • 27min
Takeaways from McKinsey B2B Trend Data
Links Mentioned: McKinsey B2B ReportRegister for the webinar with Byron Kerr
Sep 10, 2020 • 38min
Interview: Creating Inclusive Products, with Annie Jean-Baptiste, Google’s Head of Product Inclusion
Check out Annie's new book: Building for Everyone
Aug 31, 2020 • 28min
The Nike Digital Road Map for Brands
James Seidl from McCormick webinar on Sept 2nd: https://www.salsify.com/content/webinar-mccormick-digital-commerce
Aug 27, 2020 • 35min
Interview: From the Front Lines of Ecommerce, with Tim Madigan, a veteran of CPG commerce innovation
Tim Madigan, with marketing and ecommerce leadership roles at P&G, SC Johnson, and Tyson Foods, has been at the leading edge of commerce innovation his entire career. Now he is putting those lessons to work in industries as diverse as frozen lobsters and cannabis. Rob and Peter connected with Tim to glean the lessons learned along the way.
