Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books
Jan 25, 2021 • 28min
Roundtable: Epic Games Buys a Mall
Epic Games buying a 980,000 sq. ft. mall kicks off a deep dive into the Future of Malls. And, Rob and Peter argue about regulations.
Jan 21, 2021 • 36min
Strategic Growth Opportunities for Manufacturers, with Phillip Jackson, Co-founder, Future Commerce
The rise of the digital-first omnichannel world has opened up some new strategic growth opportunities for brands. Rob and I recently pinned down Phillip Jackson, founder of FutureCommerce.fm and co-host of the Future Commerce podcast, to extract his POV on where brands should lean-in to grow top-line revenues in 2021 and beyond.
Jan 11, 2021 • 48min
Controlling your brand in the age of Amazon, with James Thomson, Chief Strategy Officer at Buy Box Experts
The explosion of marketplaces is both opportunity and crisis for brands. There is an continuous danger of losing control of your brand, and only a multifaceted, ongoing effort will win the day. James Thomson, Chief Strategy Officer at Buy Box Experts and co-author of the new book “Controlling Your Brand in the Age of Amazon” outlines the three-pronged strategy for minimizing risk and maximizing success on the world’s biggest marketplaces.
Jan 4, 2021 • 33min
Roundtable: Reenergizing in a New Year
As we kick 2020 to the curb, it's a good time to take McKinsey's advice and make sure we are set up for a reenergized 2021. We will continue to live in interesting times, and Rob and Peter offer some perspectives on strategies to thrive in the New Year.
Dec 21, 2020 • 19min
Rumor Mill: Amazon vs. Shopify
When the rumor mill starts humming that Amazon is contemplating a Shopify killer, it's time for Rob and Peter to talk D2C turkey. What would this deathmatch mean for brands? Should each stay in their lane? Tune in.
Dec 14, 2020 • 32min
G-Commerce?
Download The 202X Recession Report
Dec 7, 2020 • 23min
Is Thrasio the new P&G?
Sign up for the webinar with Jeriad Zoghby
Nov 30, 2020 • 49min
Interview: Extracting Business Value from Data, with Julie Bernard, Global CMO/Board Member in Retail, Ad Tech, and Home Services
As more and more brands go direct, it is critical that they get the most value from their new data asset. Julie Bernard has spent a career making data speak truth to power at organizations like Macy’s, IAB, and Authority Brands. Peter Crosby sat down with Julie for an in-depth conversation of lessons learned, advice on pitfalls, and the mantras of leadership that drive change.
Nov 23, 2020 • 22min
What's a Brand Advertiser to Do?
Webinar Sign Up: How to Shift from Transactional Marketing to Brand Experiences
Nov 19, 2020 • 48min
Interview: The Great Brand Debate: Insource or Outsource?
The omnichannel marketing world is in a state of continual change — from new channels and the explosion of retailer ad platforms to shifting logistics and operational challenges. In this webinar recording, Peter joins ecomemrce leaders Melissa Burdick, John Denny, Macarena Herrera, and Jim Morgan, who will give you the tools for deciding between insourcing or outsourcing for your organization.
