Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books
Nov 30, 2020 • 49min
Interview: Extracting Business Value from Data, with Julie Bernard, Global CMO/Board Member in Retail, Ad Tech, and Home Services
As more and more brands go direct, it is critical that they get the most value from their new data asset. Julie Bernard has spent a career making data speak truth to power at organizations like Macy’s, IAB, and Authority Brands. Peter Crosby sat down with Julie for an in-depth conversation of lessons learned, advice on pitfalls, and the mantras of leadership that drive change.
Nov 23, 2020 • 22min
What's a Brand Advertiser to Do?
Webinar Sign Up: How to Shift from Transactional Marketing to Brand Experiences
Nov 19, 2020 • 48min
Interview: The Great Brand Debate: Insource or Outsource?
The omnichannel marketing world is in a state of continual change — from new channels and the explosion of retailer ad platforms to shifting logistics and operational challenges. In this webinar recording, Peter joins ecomemrce leaders Melissa Burdick, John Denny, Macarena Herrera, and Jim Morgan, who will give you the tools for deciding between insourcing or outsourcing for your organization.
Nov 16, 2020 • 19min
How Much of the Consumer Experience Should You Own?
Sign up for the live webinar with Joe GerstandSam Silverstein at Grocery Dive
Nov 9, 2020 • 29min
Ecommerce and Discovery in the Digital-First Omnichannel Age
Watch Chris Parsons, president of the Americas for the Mayborn GroupBenedict Evans Article
Nov 6, 2020 • 37min
Interview: The Oprah-fication of Marketplaces, featuring Kiri Masters, founder of Bobsled Marketing
www.bobsledmarketing.com
Nov 2, 2020 • 33min
Interview: What Amazon Earnings Foretell for the Holidays with Melissa Burdick
Sign up for the new webinar with Melissa
Oct 26, 2020 • 33min
Figuring It Out on the Fly
Sign up for the first session in our Digital-First Omnichannel Strategy Series with Chris Parsons here!
Oct 19, 2020 • 32min
Interview: Making Retail Safe for Discovery Again, with Gwen Morrison, former CEO of WPP's Global Retail Practice and a partner with Candezent Advisory
At a time when every step in the consumer journey must feel safe, retailers have an opportunity to revisit the power of technology and their people to signal safety while re-introducing moments of discovery to drive sales. Gwen Morrison, former CEO of WPP's Global Retail Practice and a partner with Candezent Advisory, brings her vast experience working on retail innovation to a new moment and a new challenge – but one she knows retail will conquer.
Oct 12, 2020 • 32min
Interview: Ecommerce Tech Stack History, 90s to now: a discussion with Dr. Adam Ferrari
Adam has a pHD in distributed computing from Cornell, was CTO of Endeca which powered the search and navigation for Walmart, Target, Home Depot, and hundreds of others in the 00s, and has 14 ecommerce technology patents to his name. Join us for this nerdy discussion of the history of the ecommerce tech stack from 1999 to now.
