Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books
Feb 8, 2021 • 46min
Interview: TikTok Marketing Crash Course: How TikTok Can Help Your Brand Drive Billions of Views, With Evan Horowitz, CEO of Movers+Shakers
On January 27th, Peter hosted a webinar entitled 'A Crash Course in TikTok Marketing', featuring Evan Horowitz, CEO, and co-founder of creative agency Movers+Shakers, who created the most successful marketing campaign on TikTok ever.
Feb 1, 2021 • 44min
Interview: Digital Innovation and Commerce in B2B, with Gireesh Sahukar, VP of Digital at Dawn Foods
In 2018, Dawn Foods, a 100 year old, family-owned bakery ingredient manufacturer, made the strategic decision to invest in delivering a best-in-class digital experience for its customers. Gireesh Sahukar, their VP of Digital, joined Justin King and Peter Crosby to lay out their ongoing journey to digital and commerce success.
Jan 28, 2021 • 60min
Rob Gonzalez Spitballs Commerce With the CPG Guys, Sri Rajagopalan and Peter V.S. Bond
Podcast cross-over event! Rob Gonzalez recently went deep on commerce in 2021 with the renowned Sri Rajagopalan and Peter V.S. Bond on their podcast CPG Guys. A rollicking survey of some of the biggest trends and opportunities in the year to come in commerce.
Jan 25, 2021 • 28min
Roundtable: Epic Games Buys a Mall
Epic Games buying a 980,000 sq. ft. mall kicks off a deep dive into the Future of Malls. And, Rob and Peter argue about regulations.
Jan 21, 2021 • 36min
Strategic Growth Opportunities for Manufacturers, with Phillip Jackson, Co-founder, Future Commerce
The rise of the digital-first omnichannel world has opened up some new strategic growth opportunities for brands. Rob and I recently pinned down Phillip Jackson, founder of FutureCommerce.fm and co-host of the Future Commerce podcast, to extract his POV on where brands should lean-in to grow top-line revenues in 2021 and beyond.
Jan 11, 2021 • 48min
Controlling your brand in the age of Amazon, with James Thomson, Chief Strategy Officer at Buy Box Experts
The explosion of marketplaces is both opportunity and crisis for brands. There is an continuous danger of losing control of your brand, and only a multifaceted, ongoing effort will win the day. James Thomson, Chief Strategy Officer at Buy Box Experts and co-author of the new book “Controlling Your Brand in the Age of Amazon” outlines the three-pronged strategy for minimizing risk and maximizing success on the world’s biggest marketplaces.
Jan 4, 2021 • 33min
Roundtable: Reenergizing in a New Year
As we kick 2020 to the curb, it's a good time to take McKinsey's advice and make sure we are set up for a reenergized 2021. We will continue to live in interesting times, and Rob and Peter offer some perspectives on strategies to thrive in the New Year.
Dec 21, 2020 • 19min
Rumor Mill: Amazon vs. Shopify
When the rumor mill starts humming that Amazon is contemplating a Shopify killer, it's time for Rob and Peter to talk D2C turkey. What would this deathmatch mean for brands? Should each stay in their lane? Tune in.
Dec 14, 2020 • 32min
G-Commerce?
Download The 202X Recession Report
Dec 7, 2020 • 23min
Is Thrasio the new P&G?
Sign up for the webinar with Jeriad Zoghby
