The number one question on the minds of any commerce executive is how should I organize my teams and processes to drive the right results in the right time? The actual answer is always, it depends. But there are clear guideposts and a maturity curve to consider along the way. This episode features two people on this topic: Christina Vail, Director of Client Strategy at Profitero, who has just published a new research report on the topic entitled Building a High-Performance CPG eCommerce Organization. She joins Peter along with guest co-host, Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now a Commerce Strategist for Salsify.
Unpacking the Digital Shelf