The Money Podcast

How to Create Better Products & Services to Giveaway  “I believe everybody is creative, good at creating ideas and being innovative to disrupt. It’s just you need to believe that you can.”  Listen in to find out 10 ways to help you come up with and create better ideas based off of me creating products, bonuses and special offers.  KEY TAKEAWAYS  Could what you’re coming up with be new? Could be be better than the old version of the product/offer/bonus? Evolve your ideas with the market, use things that already exist but make it better.  What could you create that people would love, need and go batshit crazy for? Don’t give this thing to everyone or it will devalue it. This will create more desire for the thing you’re giving away.  Can you get a concept or story behind the product or service? Don’t make up stories. Is there a way to tell a good story and link it to whatever you’re marketing or selling so you can connect with your audiences’ emotions?  What has the market told you there’s demand for? Listen to your markets so you know what your market wants and what you can give them.  What can you create to get people talking and fighting for it? What controversy can your product bring to the market and get people going wild?  What you want to give away is high perceived value to your audience but low actual cost to you. This could be something that’s downloadable. If you give away actual products, it’s more likely to backfire if you give too many away.  How can you make it different? Doing to same things over and over will not work. Reinvent your products and what your products are.  Surprise or shock your audience without making it a gimmick.   Could you do something bold or risky? Maybe do a challenge or someone thing really ballsy but don’t go too big so you don’t paint yourself into a corner. Step up your game. Make your competitors say “woahhhh.”  Continue to take feedback from your customers, peers and competitors.    BEST MOMENTS  “Make what you’ve already got look new.”  “Bad marketers make up stories.”  “The more you give away the more you can go bust.”  “Anything that will shock your audience, that’s unexpected will get people running in droves to get your products and services.”    VALUABLE RESOURCES  https://robmoore.com/  ABOUT THE HOST  Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything”   CONTACT METHOD  Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs  LinkedIn: https://uk.linkedin.com/in/robmoore1979   

Do you know what 10 factors are required to build multiple streams of income? In this episode of Money, Rob takes us through how to plan, implement and build multiple streams of income fast! The energy and information in this podcast provide the perfect kick start for anyone thinking about how to get started with multiple streams of income and make money, listen in now!   KEY TAKEAWAYS You have to start with one income stream first and get that set before you move onto the next one. If you are spread thinly over different strategies you will not be able to get deep enough at one for it to make you money. Start the second stream when you have got the initial income stream systemised so it is not necessary for you to spend all your time on it. The 70/20/10 model; 70% of your time should be on your main income stream 20% on the second income stream 10% on a third income stream or researching future income streams leverage existing income streams to transmute your experience into future income streams. If your next income stream is related to what you are doing in the initial income stream you can use all your prior experience and expertise. You need a capital and cash flow balance. Capital is what protects you from the peaks and troughs of the financial climate and recession its cash, its ownership, it’s assets. Cash flow is your flow of money. You need both capital and cash flow to make money. Add income streams that are related to your other streams. These are add on income streams that are a natural consequence of what you are doing. Once you get to a certain scale you can bring something inhouse and create another income stream from it. It’s important to de-risk and diverseify by having one unrelated income stream. If your other business models drop, you have another unrelated business model that is unaffected. Using a counter-cyclical model enables you to have a business that is successful in a falling market and one that is successful in a rising market. Using leverage and enablers. Internet and social media are the enablers of the world it’s important to make sure you are leveraging these effectively. They speed up your income building and the flow of  money Reinvesting back into your assets to nurture, develop and grow and mature them. Investing back into innovation, extra resources, growing and improving quality will help money flow. Converting your time into assets. If you are going to exchange your time try and make sure it is invested into an asset that can give you a long term residual benefit. You need to maximise the time into assets and minimise the time into money exchange because the money exchange isn’t repeatable.   BEST MOMENTS ‘At least 50% of our experience was transmutable to the new income stream ‘ ‘The average millionaire has 3 income streams’ ‘Make sure you are adding the second stream at the right point, if you add it too soon it's going to take time and focus and results away from the first income stream’   VALUABLE RESOURCES https://robmoore.com/   ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”  “If you don't risk anything, you risk everything”    CONTACT METHOD  https://robmoore.com/  https://www.facebook.com/robmooreprogressive/?ref=br_rs https://uk.linkedin.com/in/robmoore1979      

Do you want to go grow your business and scale from 500k to a £Million in the quickest time possible? If the answer is Yes, this episode is for you.  Rob Moore discusses 11 key strategies that can help you achieve exponential growth in the shortest time possible. Tune in today, to find out more.   KEY TAKEAWAYS  Elements, strategies and things to focus on to go from 500k to a £Million in the quickest time possible.  The first thing is that you need to leverage a lot more. This includes staff systems, sales and getting yourself directly out of sales and marketing and into other areas of your business. Your strategy, your focus and your key areas need to be focused on the overall growth.  The second thing will be how a managing director and or an operations manager in your empire is essential to success. You may even need a second layer of management and you may need to remove some contact to you from other members of staff. It’s absolutely vital to have a really good managing director, someone who's like an office manager, someone who manages your enterprise. It's also vital to have another layer of management to help you out with projects.  The third one is that human resource becomes a really important function, staff benefits, their salaries, their career progression, their grievances, all of those things which aren't relevant when you’re getting out of debt. As you get more staff, they have grievances, and they need to be official, you're not a little organization hiring family now, they want benefits, obviously salary reviews and career progression.  The fourth thing is you need to move on from one-to-one selling. Getting in the car and driving around the country and doing one to one sales meetings or one to one selling on the phone, should be a thing of the past when you go beyond the 500k revenue mark. There comes a point where you have to leverage so you might use webinars to sell globally or online, you might become a speaker and an ambassador in your industry and speak on big stages, you might leverage online training, or you might have four or five salespeople and they're selling one to one all day, but that makes a one too many for you. You could leverage a big podcast, big YouTube channel, but you cannot grow if you’re doing it yourself.  The fifth thing is that you're also a recruitment company now. People, your staff, your culture are the most important element in your business and there comes a point where they need looking after, they need guidance, they need vision and you need to attract and hire the right people. This is vital. Therefore you need good training, good onboarding and connections with good recruitment consultants and agencies in your city. You will need to write good job descriptions and give them progression in their career. You can also create staff Handbooks and good employment contracts to help with issues and grievances.  The sixth thing will be your key result areas and making them way more strategic. You should be doing things like training your staff, training your trainers, vision, strategy, leadership, collaborations, partnerships, etc.  The seventh will be considering a second income stream now that you've got a good first income stream. You’ve got to get good at one source of income before you can do many.   The eighth will be that you need to build a finance department. You must have up to date management accounts and KPIs. You need a finance department, not just a part-time bookkeeper taking your receipts and putting them on a spreadsheet. You need management accounts, ideally 10 days after month end otherwise you can't make proper decisions on the growth of your business.  The ninth will be you’re now focusing on values and culture and brand and actually have ROI. Whereas Of course, when you're 100 grand to 500, grand or even zero to hundred grand brand doesn't really have ROI, you focus more on direct response marketing in those stages. We were into direct response marketing, which is you only spend on advertising and marketing if you can track and clearly get a return on investment, but things like the values of your company now have tangible value because people will come and work for you for the values and the culture. A little bit of investment in developing and building your brand and creating the culture becomes more and more important and can have a huge return on investment.  10 is you need to form a board and that might just be you and maybe your managing director or your business partner, but you could get some non-execs or advisors. You and your MD, maybe if you've got a high-level manager, like a finance director, they could sit on the board and then if you could get an advisor or non-exec or two, that's vital for you to be able to work on your business, look at the strategy, the vision and work on the key areas that you need developing.  11th is that you’re now a media company, as well as a recruitment company, as well as a marketing company in this sort of modern age. Social media is vital, podcasting and having a YouTube channel is vital, leveraging LinkedIn which has changed in the last couple of years in a very positive manner, you want to generate multiple streams of leads which will result in multiple streams of income.  BEST MOMENTS  “The harder you work, the less your overall company can get done when you get to a certain size.”  “Anything tactical you're doing is only going to slow the growth of your company down.”  “Operational, tactical and administrative should be to your team, you create the vision, the strategy, and then you pass that down to your MD and then they start the execution process which is implemented by the rest of your team.”  “You cannot master what you do not measure.”  “If you don't risk anything you risk everything.”  VALUABLE RESOURCES  https://robmoore.com/  ABOUT THE HOST  Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything”   CONTACT METHOD  Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs  LinkedIn: https://uk.linkedin.com/in/robmoore1979   

“If you have a love affair with money instead of an on-off adulterous relationship with money, then you’re going to make a lot more of it” In this very special episode, join Rob on the launch day of his new book, ‘I’m Worth More: Realize Your Value, Unleash Your Potential’.  Rob has taken time out in order to supply you with a few incredible and invaluable ways in which you can attain a millionaire mindset, that rarest of states in which you can turn your ideas into real money. It’s time you learned to embrace money, to increase the speed of your own personal GDP, and joined the ranks of those already on their way to a personal fortune. Go out there and use these practical strategies to increase your millionaire mindset, and in turn, to increase your millionaire bank account. KEY TAKEAWAYS A million pounds is nowhere near as much as it used to be - If you want to be a millionaire, you’re realistically looking at requiring somewhere over five million pounds in order to feel comfortable. You need to re-set your expectations of your monetary requirements. Think carefully about how much money you practically require in order to retire for the rest of your life.   Every millionaire I’ve met has a problem-solving mentality - A tenacious mindset, unrelenting and willing to fix problems instead of running from them is vital.    The emotional approach to money - Millionaires have an entirely different emotional response to money. You need to sometimes have a different attitude towards projects or risks that might lose you money, despite your own personality traits telling you otherwise.   We are the five people that we hang around with the most - By associating with those we wish to emulate, we become a composite of those people. By increasing your association with successful millionaires, their mindsets, their conversations, their problem solving techniques, will rub off on you.    Think bigger - Worrying about risk is natural. But if you don’t ever speculate with what you have, you’ll never grow, and you’ll always be stuck with a low rate of return. Scale up your thinking and take the risk.   Begin a love affair with money itself - Money is the enabler of all things. Embrace it. Learn to love it. Money reduces friction and increases speed. Work out what money is as an enabler for you, and put it the best use possible. BEST MOMENTS “£50,000 a year is not a lot of money if you’ve got a couple of kids you want to put through private school, and you want a nice car and a nice house” “You might not want to do the hairy, scary task. The problem might be huge and you might want to hide away from it. But ultimately you get it done” “That fine balance of ego and managing your emotions is important” “You need to up your circle!” “If you have a love affair with money instead of an on-off adulterous relationship with money, then you’re going to make a lot more of it” “You have to increase the speed of your way to wealth” VALUABLE RESOURCES The Money Podcast iTunes | Omny I’m Worth More: Realize Your Value, Unleash Your Potential - Audible I’m Worth More: Realize Your Value, Unleash Your Potential – Amazon Send your proof of purchase to supporters@robmoore.com ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

You can’t expect to get rich in 7 days, however, you can expect to get rich a lot quicker nowadays.   In this episode of MONEY, Rob Moore explains the different enablers that have allowed us to get rich quick-er. Rob also covers different ways in which you can get rich quick. Listen to find out more…!  KEY TAKEAWAYS  It doesn’t take as long as it used to to get rich because the world’s changed, we now have the internet which is the biggest enabler ever.  Depending on how much experience you have and how many assets you already have can determine how quick you can expect to get rich.  If you’re starting from scratch, never done business before, never made money before, in a lot of debt, don’t expect to get rich within 7 days, 7 weeks or 7 months but it doesn’t have to take 7 years nowadays because we have things such as the internet now.  It can take years and years of practice in corporate business to get a 6 figure wage. Entrepreneurs now days can earn that within a year, I did by dealpackaging. You can look at the quicker business models to get rich quicker than you used to such as:  Information Marketing  Masterminds  Mentoring  Being an Agency  Being a property deal packager or trader  Raising finance (Crowd sourcing, crowd funding, doing joint ventures)  Don’t become a mentor or run a mastermind on something you’ve not got expertise in because then it becomes a scam.  BEST MOMENTS  “If it sounds way to good to be true, it’s probably too good to be true.”  “The internet is the biggest enabler ever”  “The world has changed therefore you can expect to be rich more quick compared to before”  “Get rich quick in seven days. Bullshit. Get rich is 7 years. Too long. Get rich quick in 7, 17 or 27 months… probably realistically achievable now.”  “When someone says “you can’t” it usually means that they don’t know how.”  VALUABLE RESOURCES  The Money Podcast iTunes | Omny  ABOUT THE HOST  Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage.  “If you don't risk anything, you risk everything.”  CONTACT METHOD  Facebook: https://www.facebook.com/robmooreprogressive/  LinkedIn: https://uk.linkedin.com/in/robmoore1979 

Yes, money does buy your happiness, but it doesn’t buy you fulfilment! It’s true that money can buy a lot of things that will make you happy, and that’s okay if you do it. But, today on the Money Podcast, Rob encourages you that instead of chasing for your own happiness, aim for fulfilment. You’ll feel fulfilled if you start creating, earning, and spending money not just for you, but for others. Learn the difference between selflessness and selfishness. Money can be the basis of your happiness, but develop it alongside other things, like love, relationships, and personal development so you’ll truly feel happy and fulfilled. Listen in now to know more! KEY TAKEAWAYS If you use money as the metric of your happiness, then you’ll never really feel that you’re happy. The ceiling will keep on raising up, and you’ll always think that you’re not reaching it. Having a lot of money, having a nurturing environment, and having a healthy mind, body, and soul can all happen to you. You don’t have to pick one or two from these; you can have it all. If your pursuit of money is rooted in greed, power, and selfishness, then you’ll never be happy. But, if you want to get more money so you can help others, then you’ll achieve not only happiness but also fulfilment. BEST MOMENTS “Most of the time, you’ll probably be happier when you’re rich.” “You need way more money than you used to to be happy and be comfortable.” “Fulfilment is ‘Do you love what you do and do what you love.’” “The more you build, the more you get to give away.” VALUABLE RESOURCES The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

From getting you out of debt to earning up to £100k in a year to eventually increasing them to £500k quickly, Rob Moore’s got special tips and strategies for any financial problems you have! But in this episode of the Money Podcast, Rob focuses on how to grow your £100K earnings to £500k in the quickest time possible. He promises that you’ll be reaching the half million mark in just less a year when you listen in to the list that he prepared. Make sure to take note of Rob’s 11 Effective Ways to Grow from £100K to £500K. And, if by chance you missed the first two episodes in this special series of the podcast, then make sure to listen to them after this. There are golden nuggets from them that could still apply to you if you want that financial success! KEY TAKEAWAYS 11 Effective Ways to Grow from £100K to £500K in just a year: You’re going to need up to four staff. The first four staff you hire should cover the admin, operations, sales and marketing sides. Working hard is great, but at some point, your growth becomes stationary. What you should do is to work smarter. You have to let go to grow. Accept that they’re gonna be mistakes and also learn how to trust your teal so you could focus more on the vision. Understand key result areas and income generating tasks. Focus on five key result areas which are strategy, imagination, ideation, creativity and leadership. Find partnerships and ventures to grow your reach. You might need to invest some money and time so you could move to the next level, but it will all be worth it. Monitor the KPIs. It’s best to track and keep records as early as when you still have low to zero earnings. Know what your business is and what isn’t. You are a ‘marketing’ business. You can have the best service in the area, but without marketing, you won’t be able to reach the customers. Get an office. When you’re already hit the £100 mark, it’s time to give up the leisure of working at home and start looking for an office that you could afford so you can begin working with the team and entertaining clients. You have to move away from family and friends. It’s time to do proper recruitments, prepare an employment manual, have an HR personnel, and hire the right people who are fit for the job. Save money. Doing an internal audit every six months is a good practice. Stop being wasteful. If you can reduce your expense every year by a considerable amount, then you won’t have to earn double or triple than what you’re required to. Get referrals. When you’re already aiming to grow from £100 to £500k, it’s easier now to gain referrals. Look after your best clients, give them perks, and ask them to bring people to you. BEST MOMENTS “Making money isn’t the same strategies at different stages. What you need to do to get out of debt is not the same as what you need to go from £100 to £500k a year.” “It’s not about working hard; it’s about working smart.” “When you’re in the £100 to £500k range, the key result areas for you are the strategy, vision, ideation, creativity, leadership, and NOT accounts, bookkeeping…” “Get over the need to be busy and think more about having good ideas and navigating your way through the industry.” “There is nothing wrong with being a marketing company.” VALUABLE RESOURCES The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

How do you get from zero to 100k in the shortest possible time? To answer that question Rob is sharing fourteen steps you need to implement on your path to earning 100k from your business. This is the second episode in a series of taking you on a journey from debt to being a multi-millionaire. From ensuring that you’re marketing immediately, getting close to your customers and developing multiple streams of leads, Rob explains how you can get from zero to 100k as quickly as possible. Key TakeawaysYou have to start with a minimum viable product. It doesn’t matter if the product is a bit rough around the edges. The important thing is to get the product on the market and receive feedback on how to improve it. Apple improves the iPhone in every reiteration of it as a product. You can reinvest the profit from the minimum viable product, into a second version, and then keep repeating this cycle. Start marketing immediately. Marketing is more important than sales because marketing creates the leads that turn into sales. You have to embrace marketing as both an art and a science. Learn and study it so you can develop a clear strategy. You will already have connections on social media who could all be potential customers. Trade on your time, more than your money. When you are rich you can trade on money. When you don’t have any money then you have to trade on time. Mindset is your only limit on time. You can achieve whatever you want to. Trading on your energy, enthusiasm and persistence are undervalued. These attributes can be extremely valuable to you. Multiple streams of leads. If you have one supplier or one customer then you are at a big risk if anything happens to them. If something changes then your whole business is at risk. You have to make sure that you are active on multiple platforms from social media, to networking events to ambassador programmes. It’s really important to build your personal brand alongside your business. Being a content marketer in your sector is essential. Don’t stop running your business, but get out there and share your message to the world. Aim to be the most read commentator in your industry. Work out your ideal client, then create your marketing around them. There are various Facebook groups you can join, to learn about your customers. Create a profile of your ideal clients; what language they use, what brands they purchase and how they interact and develop your marketing accordingly. Work out how many units you need to sell, to make a 100K. Then set a deadline to achieve it. Set realistic monthly growth targets to achieve this, and understand the numbers of your business. Get admin help quick. When you start to sell a decent volume of products then at some point you will need to outsource all the non-money making activities. You will hit a moment of chaos where you need help. When this time is liberated in your schedule, replace it with incoming generating tasks like sales or marketing. The first three or four hires in your company should be an administrator, an operations person, and someone in marketing or sales. Your role should be to hold the vision of the company and to inspire others. You have to sell, sell, sell. Sales is a beautiful thing. The world would stop without sales so either you become a salesperson or you partner up with someone who will. Steve Jobs was a great salesman but he wasn’t on the market stall. Nearly 40% of the staff in our company are in the sales or marketing department. That shows how important it is. Get close to your customers. Be personal with them, learn about their pains, desires and problems. While you can reply to social media and private messages. When you receive feedback or questions from your customers you’re in the process of learning about them as much as they are receiving information from you. Set up an ambassador or referral scheme. Reward your early customers to give referrals to your business. Do that early on in your business. We earn nearly a million pounds in our business from our ambassador scheme. Your ambassadors will be your most loyal customers so reward them. Use media to build media. Invite your podcast listeners to follow you on Instagram, and your LinkedIn followers to like your Facebook page. On a monthly basis, rotate this across different profiles to increase the reach of all your profiles. Do whatever it takes. Sometimes we do just need to say to ourselves stop messing about and get out there. Sometimes you just have to get it done. Passive income comes later once you’ve worked hard. Tell absolutely everyone what you do. Telling everyone what you do will create a viral effect. You’ll find that the people you talk to will go and talk to others about you which will have a compounding effect. Best Moments‘I believe in getting rich quicker, not get rich quick.’ ‘If you have a minimum viable product you can start selling.’‘You’ve got your whole life experience to potentially monetize.’‘You can build, create and deliver your product simultaneously.’‘Marketing is just as artistic as other art forms.’‘Social media is a great way to start, as it doesn't cost any money.’‘Your passion and energy are undervalued skills.’‘Do not rely on one place or platform for leads.’‘People trust a person more than a business.’‘You can always go wider but it’s harder to go more niche.’‘Find your niche.’‘You don’t need to hire a full-time member of staff.’‘As an entrepreneur, you should be focusing on the vision.’‘Sales are a beautiful thing.’‘All my books titles come from my communities.’‘Use media to grow media.’‘Get it done.’‘Tell absolutely everyone, what you do.’ Valuable Resourceshttps://robmoore.com/Facebook Page - https://www.facebook.com/robmooreprogressive/ ABOUT THE HOSTRob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob Moore Official Website Rob’s Facebook Rob’s LinkedIn

Managing money is one of the most vital skills anyone can learn in life, but it’s so often neglected in our school system. Rob talks through his step by step process for getting out of debt and into the green. As a guest on the Meaningful Money podcast Rob talks through how you should never spend more than you earn, you should know the difference between investing and speculating, and finally how to create some passive income. If you’re in debt and want a way out into the green, this is the episode for you. Key Takeaways How did you get to this point? My dad raised me to be an entrepreneur as he was an entrepreneur but I got lost. I got myself into a lot of debt but then went along to a business, property event after reading a few books and met my business partner who I still work with today. After that, I became a millionaire between 31/31, and we built a training business in property. Each time I’ve retired I get bored, start doing other things like writing books and doing my podcast. What is your goal for this free content that you give away? Everyone has always said that you can talk, so if you can talk and make a career out of it that would be amazing. I genuinely enjoy talking and getting a message out to the world by helping others. I’ve learnt a lot of things in my journey and I want to support others to learn from my journey. It’s also a good source of revenue, in books sales, and speaker fees. What was the core message of your book ‘Money’? It’s part, my personal journey out of debt into being a multi-millionaire and part is research, and study into different aspects of history, psychology and strategy of money. I wanted it to be everything about money, a one-stop shop if you like. If you are too selfish then society will force you to move into philanthropy or something else. If there was one overarching rule for money? The one rule is ridiculously simple, which is to never spend more money than you earn. In a modern world where we wrack up debt which is not good for anyone’s mental health. Wealth is always in relation to wellbeing. In a pilot for a Channel Four show where I was a money coach, the people on the show were completely delusional around how much money they spent each month. People always pay everyone else first before paying themselves which is wrong. You should always pay yourself first. The No Spend Year. Not spending money on depreciable liabilities, where it erodes capital is key to getting out of debt. It’s about proving you can be disciplined with the money that you have. You shouldn’t be going on three holidays a year if you can’t afford to. You have to learn not to spend money on things that lose value. What are the sources of passive income? Some people see passive income as an overnight thing. You have to work hard enough to not have to work hard. Residual passive income could be anything from a song, or a book or property. It’s a thought process really around how you can buy an asset that pays a recurring income. Some assets provide passive income with some just preserve capital. You have to target date when you spend less than you earn. Once you have gotten out of debt you should move to increase the amount that you can save. There are ways that you can think of reducing your expenditure but also ways that you can increase your income. I never spend more than I earn unless I put capital into an investment. Max out your ISA. There are some ISA millionaires, where they put the maximum in their ISA’s every year. It’s all tax-free. You should target to invest the maximum amount in the ISA and you will get rewarded through the tax system. It’s so simple. You want to build your capital reserves. People can make a lot of money and then erode their capital rather than preserve it. You should take some calculated risk but have the downside covered. You shouldn’t take big risks that you can’t cover. A calculated risk is investing in something that is relatively safe and protecting the downside. If we were to have a JV to manage a property together, then the protecting downside would be around having a charge or contract together. Emotions can really ruin money management. The things that we regret in life are the ones where we are in an emotional state when we do them. I’m interested in a sustainable long term wealth, not overnight quick wins. You can spend lots of money celebrating in elation and through sadness. Make sure you do the research into an important investment decision. Did you ever wonder whether you would have made it? I’m not always a positive person. I’ve had periods in my life where I’ve been a glass half empty. You don’t realise the ten-year overnight success and the hours that have gone into it. Things don’t happen overnight, but if you consistently do the right things then things will happen. Best Moments ‘My dad raised me to be an entrepreneur.’ ‘Everyone who talks about a subject should know about it.’ ‘I wanted it to be a one-stop shop for interesting in money.’ ‘There is nothing wrong in wanting to earn more money.’ ‘People are completely delusional about how much they spend.’ ‘Always have to pay yourself first.’ ‘Know where you are at with your money.’ ‘A lot of people speculate before they invest.’ ‘You have to know the difference between investment and speculation.’ ‘You never get taught how to money management at school.’ ‘You’ll never learn to make more money until you know where you at.’ ‘Learn what appreciates and depreciates.’ ‘You have to work hard enough to not work hard.’ ‘I never spend more than I earn.’ ‘When you put money in an ISA that I will never touch again.’ ‘Capital attracts income.’ ‘Always protect the downside of the risk.’ ‘Extreme emotions erode money.’ ‘Don’t make decisions if you are wired or tired.’ ‘Most people overestimate what they can achieve in a year bu underachieve in a lifetime.’ ‘Compounding is the 8th wonder of the world.’ ‘Every day do something.’ ‘Overtime you keep going.’ Valuable Resources Meaningful Money Podcast: https://meaningfulmoney.tv/2018/04/26/rob-moore/ Rob Moore : Money https://www.amazon.co.uk/dp/B01IIF7420/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 About The Guest Pete Matthew is the brainchild of the Meaningful Money podcast. He is Managing Director of Jacksons Wealth Management in Penzance. He is a Chartered & Certified Financial Planner. I'd love to help everyone individually, but that's unlikely to be possible. Regulation of financial services means that if you would like me to advise you personally, then we have various steps to complete and that my company, Jacksons Wealth Management in Penzance would have to be the vehicle for that advice. Contact Method https://www.jacksonswealth.com ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob Moore Official Website Rob’s Facebook Rob’s LinkedIn

How to build long term sustainability in your business? In this episode, Rob discusses how one can build long term sustainability and by asking yourself what is the legacy of your business and do you want to be remembered? Discover how to maintain consistent growth, the art of selling and how you too, can balance sustainability with scalability in your business. KEY TAKEAWAYS Sustainability: For your business to be sustainable, first ask yourself what is the legacy of your business? What do you intend it to be at the end of its life? Do you intend to have got a personal computer in every home? Do you intend to help as many people across the planet invest for freedom, choice and profit? Do you intend to sell it in three to five years? Do you ever start to build, sell three to five-year rolling business strategy? Do you want to sell shares? Do you want to sell the whole business? Would you like to be a management buyout? Would you like to pass it on to your children who come through and end up becoming the MD when you become the chairman? Are you clear on what the end of your business looks like? Start with why but start and build your why as you go and do not fail start because you haven't got your why? Do you plan to build an empire? Do you plan to build just a lifestyle business? What’s the end that you want to get to? The more clear you can be as you go and grow in your business, the clearer the direction you have and the more long term sustainability you have. The next question becomes, how do you maintain this consistent growth? In your early years, you're picking the low hanging fruit of the communities the followers, the fans and the contacts you already have. Then you hit this point where you kind of like sweat, the contacts I already have. Now you got to start doing marketing you've got to do paid ads, you've got to create multiple streams of leads. And then as you do that, and you figure out which am lead sources work for you, then you may be hit another point where you're maxed out in terms of resource and capacity that might be staff or that might be systems. So then you might have to look at staffing up, changing your culture for growth, hiring up before you need, it might then involve doing partnerships and collaborations and joint ventures, so that you can grow to the next level, because obviously, you can achieve a lot more with leveraging others, basically a company to do joint ventures and collaborations with companies. Collaborations, joint ventures, having trainers, partnerships, contractors, consultants take you to the next level of growth. Next then is do you want to sell? Do you want to retire? Do you want to sell shares on the markets? Do you want a management buyout? Do you want to hand over to your children? If you design your business and systemized it and have good processes and automation and software so that could sell and you make yourself redundant not reliant and you have a good management structure and you have good training processes, even if you decide you don't want to sell it, you can sell it. So you're in a strong position. And you might think that you want to sell the whole thing, but then you may only want to sell shares in it because you've fallen in love with the business, or you want to be involved in its next stage of growth. Next then is balancing sustainability with scalability. Its kind of like business tends to go in waves. Things break, you need more staff, you need more systems, you've got more to deliver, there's more onus on you, if you're selling products and services that are involved in you, sales are great, grow the sales, but then you increase the customer service, the follow up, the systems that need to cater for, the sales that you've made and this is a balance. And in some ways, it's good to prepare for scale. First, by setting up systems and being ready, having anything that needs to be automated before you go on a big sales push. Systemizing and staffing before scaling. So if you decide that you want to launch a new vertical, a new product or service and you think that that might bring one to two million pounds into the business, before you think how many staff will be needed? What could break in advance? What's broken before? And what resources needed? What current resources whether that’s staff or systems might be maxed, it might be working now but then might break et cetera, thinking about these before you go on this massive growth path and not just focusing on sales is important. Next then, is having sustainability and scalability and durability in your business is about preparing for harder times well in advance, prepare for the recession, prepare for Brexit, prepare for staff leaving, prepare for legal challenges, reputational issues, prepare for Lena sales times with cash in the bank and that's really important because if you don't prepare for the worst, then the worst will happen. Next then is diversifying your risk, your assets, your sources of leads and your sources of income. Believe in multiple streams of leads. Don’t depend on one lead source, like word of mouth or referral, you are at risk. What if there's a reputational issue to your business and no one wants to refer to you anymore? What if your main referees just decide to refer someone else? Then you go from good business to no business. Trust and training and great staff, communicating your legacy and rescaling of the vision. Sustainability is an ongoing thing, you build layers and levels of protection. That could be you draw some money, but you only draw half of your net profit so that you've got half of your net profit in retained earnings. So that is consistently drawing some money, but paying yourself, which is really important in your business, but also leaving good capital in the business bank account, that's a layer of protection. Looking at your preparation for exit. Do you just want to keep growing? Are you systemized in your business so that it could be sold or it could run without you? Are you preparing for due diligence process when someone comes in because if someone wants to buy your business, they're not just going to buy it based on what a few spreadsheets and a few management accounts that you send them, they're going to do a full on due diligence process, they're going to want to know that the business isn't reliant on you, they're going to want to know that the management accounts are accurate and the net profit is accurate and there's not much that isn't included in those accounts, they're going to want to know what your reputation is like online, they're going to want to know what systems and processes work and don't, they're going to want to know how much room there is for growth of this business. What capacity is this business at? You’re going to want to be well systemized, you're going to want to have your reputation managed well so that you can go through that process in a relatively short amount of time and then exit your business, whether that shares, or sale, or management buyout, et cetera. BEST MOMENTS “Start with why but start and build your why as you go and do not fail start because you haven't got your why?” “Start with the end in mind.” “Knowing what the legacy of your empire is going to be, enables you to make sounds strategic and not flippant, emotional decision.” “Collaborations, joint ventures, having trainers, partnerships, contractors, consultants take you to the next level of growth.” “Scaling, breaking, fixing systemising, and that is business and that happens.” “If you don't prepare for the worst, then the worst will happen.” “We all need to know where we're going and why we're doing what we're doing, otherwise, it's just a job.” “If you want to sustain the growth of your business for the long term, you've got to be reliant on other people.” VALUABLE RESOURCES bitly/tdecomm.com ABOUT THE HOST Rob Moore is a philanthropist and author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything”   CONTACT METHOD Website (http://www.robmoore.com/) Facebook https://www.facebook.com/robmooreprogressive/) Twitter (https://twitter.com/https://twitter.com/robprogressive)